Heuristic Evaluation

VINCENT SCHOENMAKERS

CARLOS A. TI JERINA IBARRA

EDGAR I. VILLANUEVA

Overview• Purpose of the Site

• User Tasks Performed

• Nielsen’s Heuristics

• Questions

Purpose of the Site• Buy, Sell or Trade-In your car.

• Online marketplace for car shoppers and sellers.

• It aggregates millions of new, used, and certified second-hand cars from thousands of dealers and private sellers.

• It also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information.

Available Tasks on the Site• Cars for Sale

• Sell my Car

• Trade-In my Car

• Car Research & Reviews

• Find Local Dealers

• Financing Deals (Loans)

• Insurance

User Tasks Performed• Search for a vehicle, compare multiple selections, and choose one to buy.

• Trade-in a vehicle successfully.

Nielsen’s Usability Heuristics

Visibility of System Status

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

Match between System and the Real World

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

User Control and Freedom

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

Consistency and Standards

Inconsistent navigation tab styles between tasks

Error Prevention

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

Recognition rather than Recall

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

Flexibility and Efficiency of Use

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle*No Accelerators Found

Aesthetic and Minimalist Design

User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

Help Users Recognize, Diagnose, and Recover from Errors

User Task #1: Search for a VehicleUser Task #2: Trade-in a Vehicle

Help and Documentation

User Task #1: Search for a Vehicle

User Task #2: Trade-in a Vehicle

Questions?