heterogeneous networks americas online brochure[1]

The next generation of networks will combine revolutionary multi-standard macro base station upgrades with innovative small cells to improve QoS in high density hotspots, whilst extending coverage into rural areas.

At this unique executive retreat, you will learn how to model and deploy self-organizing, heterogeneous networks with the capacity to handle exponential data traffi c growth. Network with early adopter operators and cutting edge equipment manufacturers, who will explain how these innovations simplify network management to drive down capex and opex.

Confi rmed speakers include:

Co-located with:

Confi rmed speakers include:

AT&T

Alestra Mexico

Claro Brazil

China Telecom

Cellcom

MetroPCS

Telcel Mexico

Save up to$200

with the Early Bird

Discount – expires N

ov 25

Gold Sponsor: Bronze Sponsors: Organized by:

Heterogeneous Networks Americas December 7 - 8, 2011, San Diego, USA

An evolution of Avren Events’ renowned Next Generation Networks events, the Heterogeneous Networks Conference is the only event to combine

practical network deployment guidance with a strategic perspective on the economics of Self-Organizing Networks and LTE network planning.

Book now at www.avrenevents.com/hetnets

Small cells, macro cells, and everything in between

Femtocells Americas 2011 December 5 - 6, 2011, San Diego, CA, USA

Telecom Argentina

Vodafone USA

Heavy Reading

Yankee Research

Endeavour Partners

Mobile Experts

Lokesh Vasisht

Principal Member of LTE Realization

AT&T USA

Stanley Chia

Senior Technology Partner

Vodafone USA

Caiqin (Catherine) Zhu

Director of Wireless Network Technology Research

China Telecom

Eusebio Costa

Head of Network Performance

Claro Brazil

Heng (Henry) Huang

Director, Distributed Antenna System (DAS) Engineering

AT&T

Alfredo Musitani

Product Manager

Telecom Argentina

Rob Riordan

Executive Vice President and Director of

Corporate Development

Nsight/Cellcom

Ahmad Armand

Vice President of LTE Systems

MetroPCS

Berge Ayvazian

Senior Consultant

Heavy Reading

Michael A M Davies

Founder and Chairman

Endeavour Partners,

50%

disco

unt

for o

pera

tors

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS

50% exclusive operator discount * visit the website for more information

Why you should attend Heterogeneous Networks Americas Welcome to Avren’s 4th Next Generation Networks Americas event, re-focused this year to refl ect the changing priorities for network planners – building a cost-effective, self-organizing, heterogenous network.

This unique executive retreat provides practical insights into the modelling, testing and deployment of the latest 3G and LTE macro and small cell base stations, enabling operators to identify technologies and techniques to enhance QoS within their network, both in outdoor and indoor urban hotspots, and to provide cost-effective coverage in rural and remote areas.

Cost-effectiveness remains a key topic for all operators seeking to optimize their network. Operators are simplifying network management to drive down the capex and opex investments required as they upgrade and supplement existing network capacity to handle exponential data traffi c growth.

Why you can’t afford to miss Avren Events’ Heterogeneous Networks Americas Conference 2011

• Over the last 8 years, Avren Events has played host to over 3,000 infl uential RAN planners and cutting edge equipment and service providers from across the globe, providing unique networking opportunities, learning experiences and informative special sessions

• The Heterogeneous Networks Americas Conference is the only event that will give you the necessary knowledge and contacts to deploy a heterogeneous network with small cells, macro sites and DAS working together to deliver a multi-standard, self-organizing network

• Case studies from operators from North America to Latin America with fi rst hand case studies will offer you unique insights into what is happening NOW – a great opportunity to identify and learn from the latest network deployment strategies

• Meet the key OEMs and component manufacturers and stay up-to-date with technical developments in macro and small cell technology

• The Coronado Island Marriott Resort & Spa offers fi rst-class accommodation and fantastic networking environment – the “executive retreat” environment created by the event offers exclusive facilities for all attendees and speakers – the perfect platform to discuss the latest industry developments and build those all important business relationships

Who will you meet

This unique event attracts a highly infl uential layer of network planning decision makers within operators across North America and Latin America, people responsible for bridging the divide between modeling and trialing cutting edge technologies, selecting next generation network equipment, and the deployment of macro and small cell base stations.

In its past 3 editions, decision makers from domestic and international operators, OEMs and component manufacturers have made this event a must-attend on their agenda.

HETEROGENEOUS NETWORKSSmall Cells, Macro Cells and everything in between 4th Annual Avren Next Generation Networks Event

Insert IMAGE Coronado Island Marriott Resort & Spa in this section, top right hand corner of the copy: SAVED HER: S:\Clarion Conferences\Avren\Marketing\2011 EVENTS\HetNet Americas\Venue


Director level and above 40%

Snr. Manager / Engineering 18%

Manager 24%

Marketing & BD 11%

Media / Analyst 7%

Typical attendee type at Avren Events 2011

Operator 44%

OEMs / Vendor 46%

Press / Analysts 6%

Association 4%

Typical attendee split at Avren Events 2011



Day 1 – December 7, 2011

9:00 Welcome remarks from the organizer

Carole Mayhew, Managing Director, Avren Events

Morning Session Chairman: Ken Rehbehn, Principal Analyst, Yankee Group Research

9:05 Heterogeneous Networks, LTE and the future of

network architecture

• What drives today’s technology in network planning – why Heterogeneous Networks and LTE are critical

• The role of small cells, WiFi, DAS in expanding the operator’s network

• Footprint strategy and technology considerations• Challenges in a broad LTE architecture

Dr. Ahmad Armand, Vice President of LTE Systems,

MetroPCS

9:35 Bringing LTE into your network

• The rationale behind LTE deployment• Updated LTE deployments • What you need to do before LTE? Spectrum,

equipment, backhaul, MIMO…

Lokesh Vasisht, Principal Member of LTE Realization, AT&T

10:05 Futures of Heterogeneous Networks –

opportunities and challenges

• North America leadership in smart phone, data usage, streaming video and WiFi, and dealing with the data deluge

• The thing formerly known as a “base station”• A view of Self-Organizing Networks, the ‘Connected

Home’, dynamic adaptive networks (P1905.1) and future hybrid architectures

• Opportunities and challenges for service providers, network operators and equipment vendors

Michael Davies, Chairman, Endeavour Partners

10:35 Coffee break

11:05 Dimensioning a small cell network for 2015 from

the ground up

• How many data users can a small cell really serve?• An analysis of “Erlang”-style dimensioning for

forecasted mix of mobile broadband services • Case study: small cell layers for large urban areas• An analysis of providing coverage and capacity for the

London area• A global extrapolation for delivering 2015 global mobile

broadband forecasts

Rupert Baines, VP of Marketing, Picochip

11:35 PANEL SESSION: Strategies to address capacity

and coverage challenges

Moderator: Ken Rehbehn, Principal Analyst,

Yankee Group Research

Panellists: Robert Riordan, EVP & Director of Corporate

Development, Cellcom

Dr. Ahmad Armand, Vice President of LTE Systems, MetroPCS

Caiqin Zhu, Director, Wireless Network Technology

Research, China Telecom

12:30 Networking lunch

Afternoon session Chairman: Michael Davies, Chairman, Endeavour Partners

1:30 The role of backhaul for small cells in

Heterogeneous Networks

Fredrick Reynolds, VP Marketing, Taqua

2:00 The evolution of China Telecom’s Heterogeneous

Network

• Why we need Heterogeneous Networks• Overview of China Telecom’s Heterogeneous Network• What China Telecom has accomplished so far

Caiqin Zhu, Director, Wireless Network Technology

Research, China Telecom

2:30 The coming Hotspot 2.0 revolution, making Wi-Fi

work for mobile operators

• What is Hotspot 2.0• How does it change the customer experience?• Implications for the operator business case: offl oad

or revenue?

Ken Rehbehn, Principal Analyst, Yankee Group Research

3:00 How to plan for a multi-standard future network

• The economics of upgrading existing macro sites• The economics and availability of new macro sites• Mapping traffi c hotspots (drive tests versus RNC) and

optimizing small cell placement strategies to ensure a seamless QoS without interference

3:30 Coffee break

4:00 The evolving ecosystem: shifting from coverage

to capacity

• Data traffi c demand is driving new mobile architectures• Small cells will see big growth in carrier deployments • DAS systems will see competition from small cell solutions• Market forecasts for active antenna systems, femtocells,

and picocells

Joe Madden, Principal Analyst, Mobile Experts

4:30 Simplifying network complexity

• What makes our current wireless network such a mess• The challenges of managing a complex Heterogeneous

Network• Innovations for managing the complexities• Implications for future network planning

Eusebio Costa, Head of Network Performance, Claro Brazil

5:00 PANEL SESSION: How WiFi and small cells work

together when building Heterogeneous Networks

• How WiFi and femtocells are complementary, not competitive

• In-home applications and services• How Hotspot 2.0 will overcome the current WiFi

challenges in QoS, seamless roaming and security

Moderator: Berge Ayvazian, Senior Consultant, Heavy Reading

Panellists: Stanley Chia, Senior Technology Partner,

Vodafone USA

Lokesh Vasisht, Principal Member of LTE Realization, AT&T

Ken Rehbehn, Principal Analyst, Yankee Group Research

5:45 End of day 1, followed by the Networking

Drinks Reception

Operator

Operator

Analyst

Analyst

Analyst

Vendor

Vendor

Operator

Operator



Day 2 – December 8, 2011Morning Session Chairman: Dr. Ahmad Armand, Vice President of LTE Systems, MetroPCS

9:00 Indoor coverage solutions to extend the network

• The role of femtocells in expanding the operator’s network

• Drivers and challenges for in-building solution deployment

• Incorporating femtocells in a broad LTE architecture• Femtocells and small cells as a differentiator

Robert Riordan, EVP & Director of Corp Development,

Cellcom

9:30 Beyond traffi c offl oad

• Traffi c capacity and user experience requires an integral network, device and content delivery solution

• Network congestion is only one component that drives cost and user experience

• The infl uence of content adaptation, intelligent caching and policy management

• The trade-off between the multitude of solutions• Will a hybrid approach be optimal or will technology

advancement in one or two sectors polarize the solution?

Stanley Chia, Senior Technology Partner, Vodafone USA

10:00 In-building DAS design options and considerations

• Driving forces behind in-building DAS • DAS design considerations: passive or active? Single

tenant or neutral host? BTS or repeater?• DAS design philosophy and approach: site survey,

design criteria, integration, optimization

Heng (Henry) Huang, DAS Engineering Director, AT&T

10:30 Case Studies of small cell deployment

• Enterprise and residential offerings• Creating new revenue streams for operators

• Minimising churn

Berge Ayvazian, Senior Consultant, Heavy Reading

11:00 Coffee break

11:30 Multi-vendor Self-Organized Networks –

implications for QoS

• How Self-Organization works in a multi-standard Heterogeneous Network

• Interference management in multi-vendor SON• A vision of a future single RAN?

12:00 PANEL SESSION: Integrating small cells and DAS

into a Heterogeneous Network

Moderator: Joe Madden, Principal Analyst, Mobile Expert

Panellists: Heng (Henry) Huang, DAS Engineering

Director, AT&T

Eusebio Costa, Head of Network Performance, Claro Brazil

Alfredo Musitani, Product Manager, Telecom Argentina

12:45 Networking lunch

Afternoon session Chairman: Berge Ayvazian, Senior Consultant, Heavy Reading

1:45 Making mobile broadband a more profi table

opportunity by building cost-effi cient networks

• The economics of investment in multi-standard Heterogeneous Networks

• Opex savings: power, site rental, maintenance• Offsetting Capex through network sharing

2:15 How to adapt cell sites to handle different

frequencies and standards

• Multi-standard network components

• Dealing with the predicted data usage explosion

Oscar Aguilar, Strategic RAN Planning Manager,

Telcel Mexico

2:45 B2B product innovation in a competitive market

Carlos Lerma, Head of Product Development,

Alestra Mexico

3:30 Mixed access WiFi offl oad: strategies for covering

major events with mixed connectivity services

• Case studies of the Copa America Argentina and Hockey World Cup Rosario 2010

• Mixed transport from uncompressed Video Services, 3G Data, 2G Voice+Data, WiFi OffLoad


4:00 Coffee break

4:30 PANEL SESSION: Challenges and opportunities for

Heterogeneous Networks in Latin America

• The case for Heterogeneous Networks in markets evolving from 2G to 3G – implications for equipment selection

• Improving QoS in hotspots in dense urban areas• Cost-effective connectivity for rural Latin America

Moderator: Berge Ayvazian, Senior Consultant,

Heavy Reading

Panellists: Eusebio Costa, Head of Network Performance,

Claro Brazil


Oscar Aguilar, Strategic RAN Planning Manager,

Telcel Mexico

5:15 Conference close

Analyst

Operator

Operator

Operator

Operator

Operator

Operator



Femtocells World Summit 2012 June 21-23, London, UK


Forthcoming Avren Events:

Extend your visit by attending the co-located 4th annual Femtocells Americas event! Double your insights and save up to 25% on your all access pass!


Hear the latest small cell trends, innovations and deployment news at the only small cell-focused event in the Americas, featuring case studies from Verizon, Sprint, Telcel Mexico, Telecom Italia, US Cellular, Comcast, Antel Uruguay, Clear Mobitel, Mosaic, NTT Docomo, China Telecom, GCI, Avea and Optus.

For your convenience, Femtocells Americas takes place right before Heterogeneous Networks Americas in the same venue, register for both events and save up to 25% with an All Access Pass! Operators qualify for up to a 65% discount!

Femtocells Americas is exclusively endorsed by the


Femtocells Asia 2012 26-27 March 2012, Taiwan

About your hosts Avren Events

Part of Clarion Events, a global business-to-business event organiser with over 500 staff in offi ces in the UK, United States, Netherlands, Germany, South Africa, Brazil, UAE and Singapore, Avren Events constructs unrivalled programmes of speakers and topics that get to the very heart of the issues facing operators, manufacturers, regulators and analysts, and is committed to providing actionable intelligence which enables clients to solve their most pressing challenges.

For More information please visit: www.avrenevents.com.

To discuss our range of sponsorship opportunities, please contact:

Carole Mayhew, Managing Director e: [email protected]: +44 (0) 1761 492547 Maz Khoja, Business Development Managere: [email protected] t: +44 (0) 20 7370 8115


Heterogeneous Networks Europe 25-27 September 2012, UK

Connected HomeGlobal Summit 2012 24-25 April, London, UK

2011

ConnectedHome

Do you have innovative macro or small cell base station equipment and services to sell? Demonstrate and differentiate your offering by exhibiting or sponsoring this event!

Avren Events offers a range of exhibit and sponsorship packages individually tailored to meet your needs and budget. Meet qualifi ed, decision maker level network planning experts from leading operators across North America, Latin America and beyond. Add dozens of qualifi ed leads to your sales pipeline, and accelerate your existing pipeline – many of your clients and prospects will be at the conference!

Position yourselves as thought leaders and differentiate yourself from the competition – at time of press, we have a limited number of opportunities for qualifying technology and service innovators to present at this event.



BOOK 3 ATTENDEES – SAVE 20% EACH

BBBOOOOOKK 333 AATTTTTEENNDEEES – SAVE 20% EACH

Register to attend Heterogeneous Networks Americas3 easy ways to register:1. Register online at www.avrenevents.com/hetnets2. Complete the form below and fax back to +44 (0) 207 067 18073. Email to [email protected]

1. Your Choice of Registration PackagePlease select your registration type (all registrations will be manually verifi ed)

Operator* Femto Forum Full Member** All other Attendees*All Operators qualify for a 50% discount**All Femto Forum Full members qualify for a 20% discount. Only one discount applied per registration

ATTENDEE INFORMATION

First attendee:

Mr/Mrs/Miss/Ms/Dr/Other: __________________________________

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Terms and conditions of registration:

What is included in the fee?

• Access to all meetings and networking opportunities

• All food and refreshments during the conference sessions (excludes evening meals)

• All post meeting presentation slides and notes for training purposes

• On-site assistance with networking

When do I pay?

On receiving your completed registration form, Avren Events will send an offi cial confi rmation and invoice

within 3 days. Payment of the full delegate fee is due 14 days from the invoice date, or immediately with

registration if the booking is made within one month of the event. In the event that payment has not been

received before the start of the event, delegates will be refused entry. We recommend you check with your

fi nance department that payment has been made before travelling to the conference.

Cancellation policy:

Cancellations made within 48 hours of receipt of the completed registration form will be eligible for a full

refund. Cancellations received in writing more than one month prior to the start of the event will be refunded

less a 50% cancellation fee. Cancellations received in writing within one month of the start date of the event

will receive no refund and registrants will be liable for payment of 100% of the invoiced amount. A substitute

delegate can be named at any time before the event starts and no fees will be applied to this.

Important notes:

This booking form constitutes a legally binding contract. It may be necessary for reasons beyond the control

of Clarion Events to change the content and timing of the programme, the speakers, the date or the venue.

In the unlikely event of the programme being cancelled, Clarion Events will issue a credit note or make a full

refund but disclaim any further liability

Authorisation Signature:**__________________________________

Date ______________________________________________________** Please note, the booking form must be authorised before we can proceed with the registration

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

For the full Terms and Conditions please visit: www.avrenevents.com/hetnets

I have read and agree to the terms and conditions of registration

REGISTRATION FEES Attendee

1

Attendee

2

Attendee

3

1 day pass to conference/exhibition: $1599

2 day pass to conference/exhibition: $2199

Early Bird Discount Discount Expires

Early Bird $100 11/25/2011

Group Discount

Register 3 delegates and get a 20% discount on all attendee passes.

2 day pass at 20% discount – $1759.20

1 day pass at 20% discount – $1279.20


$100 Early

Bird Discount expires

Novem

ber 25

50% O

perator Discount!

50% Operator Discount available!

heterogeneous networks americas online brochure[1]

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