herzberg’s two factor theory
TRANSCRIPT
• Give positive satisfaction
• Arising from intrinsic conditions of the job
itself
• Challenging work
• Recognition
• Responsibility
MOTIVATIONAL FACTORS
CAREER ADVANCEMENT
PERSONAL GROWTH
RECOGNITION
COMPETITION
RESPONSIBILITY
ACHIEVEMENT
• Do not give positive satisfaction
• Dissatisfaction results from their absence
• Extrinsic to the work itself
• Company policies
• Supervisory practices,
• Wages/salary
Independent phenomena
Not on a continuum with one increasing as the
other diminishes
The opposite of Satisfaction is ‘No Satisfaction’ but
not dissatisfaction.
The opposite of Dissatisfaction is ‘No
Dissatisfaction’ but not Satisfaction.
Mostly affected by the "motivator factors"
Motivation factors help increase the satisfaction but aren't that affective on dissatisfaction
Satisfaction
Results of the "hygiene factors"
if absent or inadequate, Cause dissatisfaction, but their presence has little effect on long-term satisfaction
Dissatisfaction
Step One: Eliminate Job Dissatisfaction
• Fix poor and obstructive company policies.
• Provide effective, supportive and non-intrusive
supervision.
• Create and support a culture of respect and dignity
for all team members.
• Ensure that wages are competitive.
• Build job status by providing meaningful work for
all positions.
• Provide job security.
Step Two: Create Conditions for Job Satisfaction
• Providing opportunities for achievement.
• Recognizing workers' contributions.
• Creating work that is rewarding and that matchesthe skills and abilities of the worker.
• Giving as much responsibility to each team memberas possible.
• Providing opportunities to advance in the companythrough internal promotions.
• Offering training and development opportunities, sothat people can pursue the positions they wantwithin the company.
Motivators
A sense of Achievement
Employees will influence other workers to work
Both the business and the workers
are likely to benefit
Hygiene Factors
Has the affect to de-motivate the workers
Workers might not work hard
Workers will remain unhappy which affects
their work and performance
Achievement
Recognition
Work Itself
Responsibility
Advancement
Personal Growth
Hygiene (or Maintenance) Factors
Status
Personal Life
Relationship with
Peers
Security
Salary
Relationship with
Subordinates
Work Conditi
ons
Relationship with
Supervisor
Company Policy
and Administr
ation
Supervision
Motivators
Overlooks situational variables
Herzberg assumed a correlation between satisfaction and productivity
The theory ignores blue-collar workers
Implications of Two-Factor Theory
• The Two-Factor theory implies that the managers must
stress upon guaranteeing the adequacy of the hygiene
factors to avoid employee dissatisfaction.
• Managers must make sure that the work is stimulating
and rewarding so that the employees are motivated to
work and perform harder and better.
Implications of Two-Factor Theory Contd.
• This theory emphasize upon job-enrichment so as to
motivate the employees.
• The job must utilize the employee’s skills and
competencies to the maximum.
• Focusing on the motivational factors can improve work-
quality
Achievement
Achievement recognition
Work itself
Responsibility
Advancement
Growth
Salary
Company policy & administration
Supervision
Interpersonal relations
Working conditions
Salary
Status
Security
Moti
vati
on
fact
ors
in
crea
sejo
b s
ati
sfact
ion
Hy
gie
ne fa
ctors a
void
job
dissa
tisfactio
n
Hygiene Factors
• For Customers
• For Fellow Workers
• For Subordinates
Motivational Factors
• For Customers
• For Employees