hero motor corp(1) (1)

7/28/2019 Hero Motor Corp(1) (1)

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HEROMOTOR CORP

GROUP V


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Company Profile

Hero Brand used by Munjal brothers for Hero cyclesLtd.

JV established between Hero Group and Honda MotorCo. (Japan) in 1984.

Both Munjal family and Honda group had 26% stake. During 80s , introduced low cost, high mileagemotorcycles.

Used the campaign Fill it , Shut it , Forget it. Till now technology used in bikes has been provided by

Japanese Counterpart. 3 Manufacturing plants

at Dharuhera, Gurgaon, Haridwar. Recently the JV has been terminated and Hero has

bought Hondas stake.


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The Problem Statement

Hero MotoCorp is attempting to launch a new Bike ,under its new brand identity .

The bike is modeled on Style + Power + Mileage USP.

Should Hero MotoCorp invest in this dream venture asthis would require huge investment in all fronts includingR&D .

R&D was first handled by Honda since their inception in1981.


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The Verticals

Marketing

Finance

Operations

R&D

Human Resource

MS PROJECT
http://localhost/var/www/apps/conversion/tmp/scratch_10/Ms%20project.mpphttp://localhost/var/www/apps/conversion/tmp/scratch_10/Ms%20project.mpp


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MARKETING

VLOOKUP

Used to determine the individual breakup of marketing cost.

DATA TABLE

Used to analyze the variation in sales based on price and number of

customers.

SPIN BUTTON

Used to increase or decrease the price of the bike.

CONDITIONAL FORMATTING

Graphically differentiate the expenses.

TRACE PRECEDENT

Used to trace those cells on which this particular cell is dependent.


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OPERATIONS

Requirements of the operations department

Inventory needed must be ascertained.

Keep a check on the stock of raw material,

work in progress and finished goods.The different parts required to manufacture a

bike.

Minimize the holding cost.

Check on the quality of the components ofthe bike.


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OPERATIONS

TEMPLATE

Cost of Inventory is calculated

SUM PRODUCT

Total number of parts used in producing a bike is calculated and thus

inventory required is obtained.

BAR CHART

Represent the break down of closing inventory in terms of : Finished Goods

Work In progress Raw material

SOLVER

Maximization of profit by using constraints like :Available Inventory Holding Cost


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HUMAN RESOURCE

DATA FILTER

Used to segregate the employee details

PIVOT TABLE

Sum total of the employee salaries can be determined by classifying

on basis of gender and designation

TRACE DEPENDENT

Used to trace the cells that are dependent on a particular cell.

COMBO BOX

An employee ID is selected and corresponding name is obtained.

INDEX FUNCTION

Used to find all the information of a particular employee from thegiven database.


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RESEARCH AND DEVELOPMENT

Previous year results depict that NPAT isdirectly proportional to maintaining R&DCost.

Investment in R&D to be increasedaccording to forecasted sales.

GOAL SEEK By changing the value of sales, expected

investment in R&D is determined.


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FINANCE

The net profit is the bottom line for HeroMotor Corp.

Hence, the finance vertical is solely

responsible to check the feasibility of anyfuture plan.

The Finance Department will coordinate

with all the other departments to prepareits budget plans for the launch of the newbike.


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DECISION

Forecasted sales will give more profits.

Cost on R&D will be recovered.

Company had enough funds to spend onincreased expenses.

Therefore, Launching a new bike isa feasible solution.


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hero motor corp(1) (1)

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