Hero Moto Corp

World’s

Largest*

Two WheelerManufacturer

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Marketing Strategies

• Segment: Young boys looking for fast sporty bikes for Indian roads.

• Target Group: Young boys in the age 18-30 middle class.

Market Targeting• Single- Segment Concentration

(Mahindra &Mahindra)

• Selective Specialization (P&G)

• Product Specialization (Hero Motocorp)

• Market Specialization (Hasee)

• Full Market Coverage (Microsoft)

Sport Sponsorships

Celebrity Endorsement

Branding

Combo of Celeb Endorsement and Branding

Result of Effective Marketing Strategies

FY14 – Hero Motocorp covers 52% of Market Share

Topics Discussed

• Market Segmentation• Target Market• Celebrity Endorsement• Branding• Combination of Strategies• Results of Effective Marketing