heritage ventures biography - master
TRANSCRIPT
HERITAGE VENTURESSILICON VALLEY
CORPORATE BIOGRAPHYCAMERON ACKBURY | 8 ATHERTON COURT ATHERTON, CALIFORNIA 94027 | 650-223-4557 | WWW.HERITAGEVENTURES.COM
Heritage Venture
About
Heritage Ventures is a Silicon Valley Organizationleveraging frameworks, connections and experience to
drive revenue growth and additional pools of capital.
Heritage Venture
What We Do
Go to Market StrategiesA
Revenue AccelerationB
Organization EffectivenessC
Capital SourcingD
Heritage Venture
Challenges: Customer Quotes
Go-to-Market Errors
“Fuzzy understanding of the buyer process”
“We are unsure how to bring product forward”
“Inadequate differentiation”
“the product sells itself”
Revenue Issues
“The CEO performs all product demos”
“Can’t close leads” & “Not enough leads”
“We need highly paid sales representatives”
“We cold call and have long sales cycles
Organization Inefficiencies
“Nobody owns the strategy”
“The right hand doesn’t know the left hand”
“We have to restate three years of financials”
“There are no budgets, goals, or KPI’s”
Lack of Capital
“We have no contacts in the Valley”
“The investor pitch does not resonate”
“The Board doesn’t understand our market”
“We have investor fatigue”
Heritage Venture
Go-to-Market Strategies
5
Waterfall Metrics
Value Messaging
Digital Assets
Value Selling
Social Media Outreach
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Revenue Chain
Financial Statements
Departmental Analytics
Product Evolution
Training and
Enablement
Capital Sourcing
Heritage Venture
Go-to-Market Strategy Examples
Customer Journey Competitor Insights
Heritage Venture
Revenue Acceleration
7
Revenue Chain
Value Messaging
Digital Assets
Value Selling
Social Media Presence
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Revenue Chain
Financial Statements
Departmental Analytics
Product Evolution
Training and
Enablement
Capital Sourcing
Heritage Venture
Revenue Acceleration Waterfall Metrics
Heritage Venture
Organization Effectiveness
9
Waterfall Metrics
Value Messaging
Digital Assets
Value Selling
Social Media Outreach
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Waterfall Metrics
Financial Statements
Corporate Analytics
Product Evolution
Training and
Enablement
Capital Sourcing
Heritage Venture
Revenue Chain
Heritage Venture
Capital Sourcing
11
Capital Sourcing
Heritage Venture
Virtual Cycle of Improvement
Plan
Build
ParticipateSecure
Fund
Heritage Venture
Our Experiences for your Company
CEO, VP of Sales, GM, Operations Venture Capital
Marketing and Sales Finance and Operations
Over 25 Countries, 5 Continents Certified Public Accountant
Computer Software Fund Raising
Silicon Valley Knowledge Managing Boards
Software Development Multi - Vertical Expertise
Professional Services Software as a Service
Strategies Startups
Heritage Venture
Our Advisors for your Company
Chairman $25B Company Harvard Alumni Network
Managing Partner - Venture Capital Wisconsin Alumni Network
SaaS Chief Revenue Officer DePaul Alumni Network
VP of Technology and Operations Co-Founder Startup Organization
Managing Director Brand Marketing Principal Management Consulting
Chairman Board Medical Device President & CEO SaaS Company
CTO SaaS Startup Organization Executive Partner Venture Capital
….and the list is growing
Heritage Venture
Our Pricing for your Company
….We Share in the Risk
Heritage Venture
Heritage Ventures for Your Company
Go to Market StrategiesA
Revenue AccelerationB
Organization EffectivenessC
Capital SourcingD
Heritage Venture
Cameron Ackbury Ackbury
Cameron Ackbury is a results-oriented seniortechnology executive with a record ofachievement in developing strategy anddriving revenue growth. His specialty ishelping organizations navigate thecomplexities of international markets as heworked and resided in most every majorcountry.
Currently, Cameron is a founder andCFO/COO of Heritage Ventures, ExecutivePartner at WISC Partners and an AdjunctProfessor. Prior to Heritage Ventures,Cameron served in executive global roles forcompanies like Mindjet, NetSuite, SAP andPeopleSoft.
His education includes a Master of Science inAccountancy from DePaul University, and aBachelor of Business Administration from theUniversity of Wisconsin. Cameron also is aCertified Public Accountant.
+1 (650) 223-4557
Heritage Venture
Chris Wheeler Chris Wheeler
. Chris Wheeler is a veteran of the technologyindustry and a proven leader with astrong record in company building, valuecreation, and fundraising. His industryexpertise includes Semiconductor, ConsumerElectronics, Software, Finance, Staffing, andLife Sciences.
Currently, Chris is a founder and CEO ofHeritage Ventures, Executive Partner atWISC Partners and CEO of Corporate Labs.Previously, Chris held a variety of leadershiproles at PRTM, a major managementconsulting firm.
His education includes a Bachelor of Sciencein Mechanical Engineering from theUniversity of Wisconsin - Madison, and aMasters in Business Administration fromHarvard Business School. At Madison, Chriswas President of the American Society ofMechanical Engineering and was a memberof Phi Kappa Phi, Pi Tau Sigma, and TauBeta Pi honors societies.
+1 (415) 595-4911