heritage management - 04. interpretations and services

Concepts and As-is analysis

Critical analysis

Proposal

1. The Concept of Heritage

2. Stakeholders

3. Copyleft and Wikipedia

4. Interpretations and Services

5. Target Groups

6. Implications of Heritage

7. Authenticity

8. Structure of a Proposal

9. Strengths / Weaknesses

10. Threats / Opportunities

Map a territory

Identify Heritage/Stakeholders

Identify Licenses/Sources

Identify Services

Analyze Target groups involved

Analyse Message(s) promoted

Identify Existing Gaps

Show Concept/Message/Target

Produce a SWOT

Describe Services

Lessons Assignment Competence

Iolanda Pensa, Heritage Management, Università di Bergamo, [email protected] - http://iopensa.it

mailto:[email protected]

Elements in the mission of heritage attractions

Source: Timothy & Boyd, Heritage Tourism, 2003, p. 134 adapted from Garrod and Fall 2000, p. 691

ConservationAccessibilityEducationRelevanceRecreationFinancialLocal communityQuality

Interpretation

Source: Timothy & Boyd, Heritage Tourism, 2003, p. 197-217

EducationEntertainmentConservation and sustainable development

Visitor managementEconomic benefitsEnvironmental benefitsCommunity involvementAttitudes and values

Cross-cultural and special needs issuesBilingual and multilingual interpretationCultural differencesInterpretation and people with disabilities

Freeman Tilden’s Six Principles

Source: Freeman Tilden, Interpreting Our Heritage, The University of North Carolina Press, 1957.

1. Any interpretation that does not somehow relate what is being displayed or described to something within the personality or experience of the visitor will be sterile.

2. Information, as such, is not Interpretation. Interpretation is revelation based upon information. But they are entirely different things. However all interpretation includes information.

3. Interpretation is an art, which combines many arts, whether the materials presented are scientific, historical or architectural. Any art is in some degree teachable.

4. The chief aim of Interpretation is not instruction, but provocation.

5. Interpretation should aim to present a whole rather than a part, and must address itself to the whole man rather than any phase.

6. Interpretation addressed to children (say up to the age of twelve) should not be a dilution of the presentation to adults, but should follow a fundamentally different approach. To be at its best it will require a separate program.

Source: Freeman Tilden, Interpreting Our Heritage, The University of North Carolina Press, 1957.

Visitors

Research

Heritage

Facts Authenticity

Interpretation

Interest in what touches his/her personality, experiences, ideas.

Interest in the great human story.People seek enjoyment, not instruction.Provocation to search out meaning, not instruction. Gaining an understanding of the greater truths that lie behind any statement of fact.

Revealing meaning and relationships.Relating the unfamiliar to the familiar.Dealing with the whole.Showing the truth that lie behind what you are showing. Exposing the soul of things.No sermons, no lectures, no instructions. Telling a story rather than recite an inventory.Stimulate to widen the horizon of interests and knowledge.Talent, art of provoking.Making appeal to the whole man that the visitor represents.Do not disturb (cultivate humility) No obscurer information and words.

The raw material of interpretation is information.

Historic preservation

Through interpretation, understanding; through understanding. appreciation; through appreciation, protection.

Support services for heritage tourism

Source: Timothy & Boyd, Heritage Tourism, 2003, p. 19

Primary elements: attractions (the foundation of heritage tourism)Secondary elements: accommodation, catering services, shopping, markets…Tertiary elements: transportation, information, parking facilities…

(Catering services and other secondary elements are alternative source of fundings for some attractions such as museums)

Common sources of revenue at heritage sites

Source: Timothy & Boyd, Heritage Tourism, 2003, p. 144 adapted from Stevens 1995

Direct funding (i.e. fundings, grants, donations, legacies, memberships…)Retail (i.e. merchandising, farm shop, franchise reproduction, off-site shop…)AccommodationPrivate hire (i.e. film sets, renting artifacts…)EventsInterpretation (i.e. guidebooks, publications audiovisuals, guided tours…)CateringAdmissions (with debate about it)Leasing property (i.e. land cultivation, golf courses, caravan park…)

2006 Harvard University

2012 George Washington University

2009 Centro Cultural San Martín, Buenos Aires

2015 Hilton, Mexico City

2008 Bibliotheca Alexandrina, Egypt

2011 Haifa Auditorium Complex, Israel

2013 Hong Kong Polytechnic University

2007 Youth Center Taipei2016 The entire village of Esino Lario, Lake Como area, Italy

2014 Barbican Centre in London

2010 Polish Baltic Philharmonic, Gdańsk

2005 Youth Hostel Frankfurt, Germany

2017 Sheraton, Montréal, Canada

Wikimania 2005-2017.

Wikimania Esino Lario

Conferenza, un nuovo modo di fare Wikimania, impatto. Gli obiettivi di Wikimania Esino Lario. Italia e Svizzera.

Wikimania Esino Lario

Conferenza, un nuovo modo di fare Wikimania, impatto. Gli obiettivi di Wikimania Esino Lario. Provincia di Lecco.

Wikimania Esino Lario 2016. Photo https://commons.wikimedia.org/wiki/Wikimania_overview_selection_of_photos.

Excursions and events

Transport

Programme

Electricity

Internet Communication

Documentation

Food

Accommodation

Video recordingEquipment

Registrations

Scholarships and visaParties

Safety and securityVolunteers

https://commons.wikimedia.org/wiki/Wikimania_overview_selection_of_photos

Esino

Perledo

Varenna

Lierna

Mandello

Lecco

Abbadia

Bellano

Valsassina

Bellagio

Menaggio

Wikimania Esino Lario 2016 Alloggio. Esino, Perledo e Varenna, con altri comuni limitrofi con alberghi e ristoranti. Foto Carlo Maria Pensa, cc by-sa.

Trasporti Wikimania Esino Lario: principali punti di arrivo. OpenStreetMap.

AeroportoMalpensa

Aeroporto Orio al Serio

AeroportoLinate

Bergamo

Milano

Varenna

Perledo

Lake Como

Valsassina

Esino Lario

Lugano, CH

Gestione dei trasporti e Info Points per Wikimania Esino Lario. OpenStreetMap e icone Wikimedia Commons.

AeroportoMalpensa

Aeroporto Orio al Serio

AeroportoLinate

Bergamo

Milano

Varenna

Perledo

Lake Como

Valsassina

Esino LarioLugano, CH

Diretto bus/auto: Orio-Esino 1 h 40 min

Diretto bus/auto: Malpensa-Esino 2 h

Diretto bus/auto: Linate-Esino 1 h 40 min

Potenziamento bus Varenna-Perledo-Esino

Gestione parcheggi

600300

100

100

50

100

38

100

200

38

100

100

150

Esino Lario, un comune montano delle Alpi in Provincia di Lecco, Regione Lombardia, Italia.

MeetupsPanels Support

16

14

12

8

5

3

21

6

Photos https://commons.wikimedia.org/wiki/Category:Esino_Lario

9

4

13

10

7

15

2

1

3 4 65 7

8

9

10

11

1216

15

14

13

Villa Clotilde

Primary school

Multimedia room museum Bar restaurant 58 Theatre of the Kindergarten Former Hotel Italia

Bar restaurant Oasi

Bar restaurant Centrale

Meeting

Bar restaurant Montanina

Collaborative space

City hall

Montecodeno

Former cinema

Bar La sosta

Sport Hall


Activating community, resources and knowledge of a territory.

https://commons.wikimedia.org/wiki/Category:Esino_Lario

Photo Niccolò Caranti, Wikimania Esino Lario, cc by-sa, 2016.

Photo Martin Kraft, Wikimania Esino Lario, cc by-sa, 2016.

Photos Iolanda Pensa 2015 & Niccolò Caranti 2016, cc by-sa.

Primary School. Photos Catherine de Senarclens 2016 and Niccolò Caranti 2016, cc by-sa.

New Museum. Photos Catherine de Senarclens and Niccolò Caranti, cc by-sa, 2016.

Former Museum delle Grigne. Photos Catherine de Senarclens 2015 & Nicolò Caranti 2016, cc by-sa.

Former cinema. Photos Catherine de Senarclens 2015 & Niccolò Caranti 2016, cc by-sa.

Street Varenna-Esino.Cortenova 2015-2016. Photo Catherine de Senarclens, cc by-sa 2015.

Upgrade of the electricity. Photo Catherine de Senarclens, cc by-sa, 2016.

Distribution of the broadband. Photo Catherine de Senarclens, cc by-sa, 2016.

Il Sindaco

__________________________

OGGETTO:

Data:

Elaborato n.:

INTERVENTO DI:

Provincia di Lecco

U

PLANIMETRIA GENERALE

Il progettista

(UTC - Arch. Alex Ongania)

__________________________

1:1000 - 1:10

stato di progetto

COMUNE DI ESINO LARIO

Febbraio 2016

SEZIONI TIPO 1 - 2

ELABORATO TECNICO

IMPLEMENTAZIONE DELLA LINEA FIBRA OTTICA

Esino Lario

A

B

D

E

F

G

H

L

M

N

O

PQ

MUSEO

MUNICIPIO

SCUOLE

VILLACLOTILDE

ASILO

EX CINEMA

C

R

PALESTRA

I

825.2

817.3 821.6812.9

821.3

822.6

813.0

828.8

831.0833.0

826.5

852.4

850.6

840.6

850.1844.9

837.1

825.5

831.9

836.

2

847.

1

856.7

854.5

861.2

866.5

859.1

877.5

872.0

851.0

846.2

842.8

855.1

860.9

883.0

893.0

882.6

848.7

847.8

843.0

840.9

836.4

840.7

832.7

816.6817.0

824.9

824.9

816.0

821.2

830.0

835.8

859.2

848.6

855.8

865.4

884.2

878.9

848.0

857.9

872.5

865.2

866.7

873.9

862.3

844.6

846.8

850.1

844.3

814.3

825.1

850

840

880

VIA ORTANELLA

VIA G. VERDI

VIA DEI RONCHEI

VIA CARD. FERRARI

VIA STOPPANI

VIA S. CARLO

VIA TRENTO

VIA CAR

D. FER

RAR

I

VIA DANTE

VIA ROMA

VIA GARIBALDI

VIA PIAVE

VIA MAZZINI

VIA

CA

VO

UR

VIA

PER

LIER

NA

VIA TRIESTEP.ZZA S. G

IOVANNI

VIA CARD. FERRARI

VIA

G. VER

DI

VIA V. VENETO

P.ZZA P. PENSA

VIA

CAVO

UR

VIALE

ADAMELL

O

VIA DON G. B. ROCCA

VIA DON G. B. ROCCA

VIALE ADAMELLO

VIA ALLE SCUOLE

VIALE MONTEFIORI

VIA

AGU

EGLI

O

VIA MONTE GRAPPA

VIA CAINALLO

VIA DIAZ

VIA AGUEGLIO

VIALE ADAMELLO

837.7

849.5

VIA T. GROSSI

VIALE MO

NTEFIORI

811.3

814.6

807.8

818.5

823.0811.6810

800

VIALE ADAMELLO

818.5820

830

847.0840

850

836.5

805.0

847.0

860864.6

868.1

858.5

873.3

858.5874.

4

P.ZZA TEN. C. GULFI

ESINO LARIO

VIA S

ORCA'

VIA L. DA VINCI

VIA XXV APRILE

riempimento con conglomerato cementizio compattocavidotto composto da almeno un minitubo ø10/14 mmcon all'interno cavo tipo AFUMEX outdoor 24 coppie ø8mm

30/35

10

riempimento con conglomerato cementizio compattoletto di sabbia e cemento

pavimentazione in porfido

cavidotto composto da almeno un minitubo ø10/14 mmcon all'interno cavo tipo AFUMEX outdoor 24 coppie ø8mm

30/35

10

A → B

B → C

C → D

E → F

B → E

G → H

tratto di asfalto lungh.≈ 110,00 mtratto di asfalto lungh.≈ 30,00 mtratto di mulattiera lungh.≈ 50,00 mtratto di asfalto lungh.≈ 60,00 mtratto di porfido lungh.≈ 30,00 mtratto di canalina esterna lungh.≈ 30,00 m

I → L

L → M

M → N

O → P

P → Q

Q → R

tratto di prato lungh.≈ 30,00 m

tratto di porfido lungh.≈ 30,00 mtratto di asfalto lungh.≈ 60,00 m

tratto di asfalto lungh.≈ 50,00 mtratto di porfido lungh.≈ 120,00 mtratto di asfalto lungh.≈ 85,00 m

tratto di canalina esterna lungh.≈ 30,00 mH → I

TIPOLOGIA TRATTI:

LEGENDA:

tubazione esistente illuminazione pubblica comunale

tubazione linea fibra ottica

pozzetti linea fibra ottica dim. minima 90x70 cm

palo illuminazione pubblica

tubazione in canalina esterna tratto interno vecchio museo

Iolanda Pensa, Planning Wikimania Esino Lario, cc by-sa, 2016.

Connectivity during Wikimania 2016. Internet speed upload and download. Screenshot Simone Sala and Eolo, 2016.

600

300

38

100

100

38

i200

100

100

100

100

150

50


Wikimania Esino Lario 2016 venue.

What visitors remember most from heritage site visits

Source: Timothy & Boyd, Heritage Tourism, 2003, p. 172 adapted from Masberg and Silverman 1996

Activities (i.e. picnics, trails, walking, riding…)Companions (i.e. parents, colleagues, friends, spouses)Information (facts learned)Built environmentSite personnel (people they came in contact with)Culture (ways of life)Nature (features of the natural environment)

Specific management tools and techniques


Controlling traffic, visitor flows and congestionLimiting contact between visitors and artefactFees and pricingProviding a way for visitors to leave their markProviding high-quality experiencesMarketing/promotionHardening the resource (i.e. surfacing access routes and walkways and increasing the number and range of facilities)InterpretationCreating mindful visitors

Sustainable heritage tourismManaging local residents (participation in decision-making, participation in the benefits of tourism, public awareness-building efforts)

Creating mindful visitors


Help visitors find their way aroundMake connections to visitorsOffer varietyTell a good storyKnow the visitors

Impacts of heritage tourism

Source: Timothy & Boyd, Heritage Tourism, 2003, pp. 125-130

Physical impacts Sociocultural impacts

Challenges to heritage conservation

Source: Timothy & Boyd, Heritage Tourism, 2003, pp. 119-124

Lack of fundsModernisationEnvironmental pressuresPublic perceptionsColonial legacy