Here’s why Dirt isGood!

Fun, exploration and other learning experiences go hand in hand with a

little dirt, and that’s exactly why we believe that Dirt is Good. Here at

OMO, we’re dedicated to keep innovating great stain removal products

so that your little one can keep playing, and it turn reach key

milestones, shape their values, boost their confidence and benefit their

health.

We’re devoted to discovering more about the value and advantages of

experiential learning, working with top child development academic

experts to do so.

Our source of information: moms and kids from around the world who

we frequently interview about values, nature, education, hopes, child

development, dreams, the future, the environment and dirt, of course.

Over the past four years, OMO has published two reports (Giving our

Children the Right to be Children & Children and Nature) in

collaboration with Dr Jerome Singer and Dr Dorothy Singer of Yale

University. As well as two global studies that focus on the subject of

child development and experimental learning, namely Have a Go and

Mamma Mia. OMO also produced a series of short films to support the

research, which Dr Singer provided commentary for.

All this extensive research has been distilled into a series of easy-to-

read nuggets that are perfect for a quick read and sharing with friends.