here's to girlfriends - hallmark gifts

Just like your favorite girls’ nights out, “Here's to Girlfriends” celebrates

all the women in our lives who crack us up, cheer us on, and never let us down.

It's a collection of perfect little gifts anchored by words to live (and drink by).

Inspired by Hallmark creators’ real-life friendships, “Here's to Girlfriends”

tells the real stories behind the style. Cheers!

Proprietary & confidential information of Hallmark Cards, Inc.

creative strategydesign• “Here’s to Girlfriends” is bold and fashionable with a bit of flashy

sparkle. On-trend patterns, an edited color palette and gold finishes bring high impact and energy—the perfect little something to treat yourself or your good friend to.

• Hand lettering is key to the line, lending expressiveness and reflecting a prominent, confident voice.

• Design point of view brings a fresh, on-trend twist to familiar formats that are fun, sassy, functional and feminine.

editorial• “Here’s to Girlfriends” celebrates drinking, sharing, laughing (and

sometimes venting!) with your fabulous BFF's. Brings the creators' real-life friendships out from behind the scenes for a personal, authentic feel.

• Words to Live By: Centered around home décor and entertaining, “Words to Live By” serves up happy, optimistic messages with a side of sass.

• Words to Drink By: Messages are fun, funny, gutsy and girly, with a touch of glam. Best shared with friends…over a few cocktails.


artist & writer storiesSelect items carry a story about a special friendship that inspired the artist or writer during their creative process.


words to drink by


Home Décor: Words to Live By…

words to live by


here's to girlfriends - hallmark gifts

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