MEDIA ADVISORYContact: Rosally Sapla / 646 257 2868 dir or 917 969 7483 mbl / rsapla@ pohconsulting.com

FOR IMMEDIATE RELEASE

SUPER BOWL XLIV PREDICTIONSPOINT TO A WIN FOR THE STOCK MARKETS

Quick analysis by S&P’s Capital IQ finds Colts win and game day conditionsmay be bullish indicators for ending 2010 in double-digits

WHAT:  In a quick, fun analysis of 43 years of Super Bowl history and S&P 500 stock market returns, financial research services provider Capital IQ found that current predictions for a Colts win in Miami may offer investors hope for double-digit gains in 2010. Capital IQ calculated annualized average S&P 500 returns from 1967 through 2009 and found that wins by the Colts are correlated with an average 10% stock market return. In addition, years in which the Super Bowl has been won by a three-time champion are correlated with an average 17% annualized S&P 500 return. Bolstered by the fact that championships in Miami, in "no dome" stadiums and higher scoring games are also correlated with 15%-17% average stock market returns, current predictions can give investors a reason to be enthusiastic about this weekend's big game.

WHO: Richard Peterson, Director of S&P's Credit, Markets and Risk is available ive from New York, or by phone or satellite, to talk about what we did and found. Senior Capital IQ Analyst Kevin Kelly in Denver went deep into historical game and S&P 500 market statistics to pull the numbers.

WHEN: All data was compiled and analyzed over the past month and finalized February 4, 2010. The Super Bowl and S&P 500 data from Capital IQ spans the past 43 years from Jan 1967 to December 31, 2009.

WHY:   Millions of viewers will be watching the Super Bowl on Sunday, February 7. Whether you’re rooting for the Indianapolis Colts or first-timer New Orleans Saints this Sunday, when it comes to your investments, the numbers are saying that current predictions and game day conditions are looking good for the stock markets.

ATTACHED:   The key conclusions and data tables follow below.

*Disclaimer: This data is not intended to represent a fundamental analysis of market trends or historical data and in no way is intended to be the basis for any investment decisions whatsoever. This also does not represent an endorsement of any specific NFL team by Capital IQ.

About Capital IQCapital IQ, a Standard & Poor's business, delivers comprehensive fundamental and quantitative research and analysis solutions to over 4,200 investment management firms, investment banks, private equity funds, advisory firms, corporations, and universities worldwide. Its solutions are based on the Capital IQ Platform, Compustat, ClariFI, and SystematIQ products, and offer an array of powerful applications for desktop research, screening, real-time market data, backtesting, portfolio management, financial modeling, and quantitative analysis. For more information, please visit Capital IQ's web site at www.capitaliq.com.

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Contact: Rosally Sapla / 646 257 2868 dir or 917 969 7483 mbl / rsapla@ pohconsulting.com

CAPITAL IQ 2010 “SUPER BOWL & STOCK MARKET RETURNS ANALYSIS”

A COLTS WIN IS BULLISH FOR THE STOCK MARKETS - DOUBLE DIGITS AHEAD?

o The Colts organization have won two Super Bowls: The average S&P 500 annual return is 10 % for 2007 when they won as the Indianapolis Colts and in 1971 as Baltimore Colts.

o A Colts win in Super Bowl XLIV would be the organization's third: Super Bowl wins by three-time champions* are correlated with an average stock market return of 17%, based on 15 of the past 43 years. In addition, 26 NFL Championships were won by an organization that has won two times or more*, with an average market return of 13%

o The Colts are the "Home Team": Over 18 of 43 years, when the Home Team has won the Super Bowl, the average S&P 500 return was 18%, compared to an average of 6% in the 18 years in which the Road Team has won.

*NOTE: Winner was a Super Bowl Champion in an earlier year, though not necessarily in consecutive years

IF THE NFC'S NEW ORLEANS SAINTS WIN... The New Orleans Saints have not been to the Super Bowl before; however, ...

o The average market return for a year in which a NFC team wins on its first appearance in the Super Bowl is 16% (based on 9 of 43 years)

o More generally, first-time Super Bowl Champions are correlated with an average S&P500 return of 9% (based on 17 of 43 years)

o The average S&P 500 return when a NFC team won was double that of when an AFC team won: NFC wins are correlated with 15% average market return based on 22 years, and AFC wins are correlated with 7% average market return over 21 years.

INVESTOR OUTLOOK SUNNY FOR CHAMPIONSHIPS IN MIAMI -- Miami now holds the record for hosting the most Super Bowls (10 out of 44): The average market return for years when the Super Bowl was hosted in Miami is 17% (based on 9 years). Super Bowls in Florida are correlated with an average S&P 500 return of 15% (based on 14 years). 

NO DOME IS BETTER. Sun Life Stadium has no dome: 30 Super Bowl games have been played at a stadium with “no dome” and the average S&P 500 return for those years is 15%. Eleven Super Bowls were played in a dome stadium; the average market return was 6%.

THE MARKET FAVORS HIGHER SCORING GAMES: Over the past 43 years, the approximate median combined total score is approximately 45 points. The current over/under is 56 1/2 points. The average S&P500 return for years when the combined total score was 45 points or greater is 17% (based on 23 years). For years when the total combined score was under 45 points, the average market return is 7%.

Related Trivia:The Baltimore Colts also appeared in 1969 against the NY Jets. The S&P 500 ended down by -8% that year. Coincidentally, all three previous times that the Colts played in the Super Bowl the game was also played in Miami.

Available: TABLE of S&P 500 Annualized Returns for past 43 years of Super Bowl History follows. Additional analysis in original data sets available upon request.

About Capital IQCapital IQ, a Standard & Poor's business, delivers comprehensive fundamental and quantitative research and analysis solutions to over 4,200 investment management firms, investment banks, private equity funds, advisory firms, corporations, and universities worldwide. Its solutions are based on the Capital IQ Platform, Compustat, ClariFI, and SystematIQ products, and offer an array of powerful applications for desktop research, screening, real-time market data, backtesting, portfolio management, financial modeling, and quantitative analysis. For more information, please visit Capital IQ's web site at www.capitaliq.com.

 

MEDIA INQUIRIES: Please contact Rosally Sapla at 646 257 2868 or 917 969 7483 / rsapla@pohconsulting.com.

CAPITAL IQ ANALYSISI: 2010 SUPER BOWL & STOCK MARKET RETURNSNovel Analysis of 43 years of Super Bowl History and S&P 500 Stock Market Returns