Herbal Essences

“Honey, I’m strong.”

http://www.youtube.com/watch?v=6z772B1hLaE

Analyzing a work, or a text, using rhetoric techniques such as

going in depth with your studies rather than just consuming the information. To help yourself to go in depth you use different strategies. Exigence: The need or a problem that needs to be overcome. Purpose: The function of the work or text. What is it supposed to

be serving as? Pathos: Pathetic appeal (directs to emotions.) Logos: Logical appeal (the facts.) Ethos: Ethical appeal (credibility.)

Audience: People who are most influenced by the work. Rhetor: The people who create the works shown to us (the

people.) Constraints: What things help to “persuade/sell” the work

created, or what holds it back from being “sold.”

Rhetoric Analysis

The need for your hair to be beautiful and

strong.

The need to look pretty.

Confidence and strength.

Exigence

To sell you a hair product by persuading you that

it is the best product out there. Pathos: If you use this product, you won’t need to

worry about looking bad, getting the boys, or confidence. “Transports you to a different world.”

Ethos: Nicole Scherzinger is “selling” the product. She is beautiful, a well known singer, from the pussy cat dolls, and has been on tv.

Logos: Using appeals such as: “10x stronger,” “uses natural ingredients: honey and apricot extracts,” “helps restore hair,” “makes hair silky.”

Purpose/Message

Directed/Primary Audience

Woman. Young woman. Teenage girls who…

Secondary/Undirected Audience Older woman who want to look younger. Guys that want to buy this for their girlfriend so

they can look like Nicole Scherzinger.

Audience

Positive:

People who have bad trouble with hair in the past.

People who admire Nicole Scherzinger. If people currently own Herbal Essences

products.

Negative People who do not have television or internet. Guys, no need to use this product. Older woman who like ratted up hair.

Constrains

http://www.youtube.com/watch?v=6z772B1hLaE

SEX APPEAL