Giveaway activation: 4.13.12-4.22.12

Campaign Objective: Raise targeted awareness of Jack Rogers Bahamas Jelly and Classic Navajo sandal lines through activation of Her Campus’s Deals & Steals Giveaways and integrated social media.

Campaign elements

• Jack Rogers Sandals Deals & Steals Post o Homepage feature: 69,477 views o Deals & Steals landing page: 5215 views o Jack Rogers Giveaway post: 14,771 views

Submissions: XXXXX, XXXX unique e-mail addresses, XX% entry rate

• Her Campus Magazine Facebook Posts o 22,478 Facebook Fans o 3 Dedicated Posts o 1 share

• Her Campus Magazine Tweets

o 9,854 Twitter Followers o 2 Dedicated Tweets

4/20: 1 RT 4/22: 1 RT