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  • HENRY FORD COMMUNITY COLLEGE

    The Right Start How HFCC Assists Students in Enrolling and Surviving Their

    First Semester in College

  • Table of Contents Henry Ford Community College Mission Statement ................................................................... 1

    Roles and Attributes of Leaders for Education ........................................................................... 1

    Project Statement ....................................................................................................................... 1

    Communications Advising Team Members ................................................................................ 2

    Many Thanks ............................................................................................................................... 3

    Project Synopsis – Communication ............................................................................................. 4

    Description and Analysis of the Current Process ........................................................................ 5

    Operational Definitions ........................................................................................................... 6

    Current Process Summary ....................................................................................................... 8

    Department Communications to Students – Admitted to Enrolled ........................................ 9

    Current: Admitted Student Informational Flow Chart .......................................................... 11

    Current: Path to Registering for Classes ................................................................................ 12

    Fall Semester Yield Comparisons ........................................................................................... 13

    Survey Information ................................................................................................................ 14

    Relations Diagram .................................................................................................................. 20

    Cause and Effect Diagram ...................................................................................................... 21

    Improvement Theory ............................................................................................................. 22

    Proposed: Admitted Student Informational Flow Chart ....................................................... 22

    Proposed Information ........................................................................................................... 23

    Identify Seven Steps for Success to Enrollment Steps 1 – 7 Board ....................................... 25

    Seven Steps for Successful Enrollment at HFCC .................................................................... 26

    Proposed: Path to Registering for Classes ............................................................................. 27

    Steering Committee Feedback .............................................................................................. 28

    Recommendations and Implementation Plan .......................................................................... 29

    Recommendations for Change .............................................................................................. 29

    Gantt Chart ............................................................................................................................ 32

    Project Cost ............................................................................................................................ 35

    Signs, Posters, and Brochures................................................................................................ 36

    Digital Signage ....................................................................................................................... 37

  • CCX Outbound Dialer ............................................................................................................. 37

    Online Orientation Video ....................................................................................................... 39

    Welcome Center Personnel ................................................................................................... 39

    Ellucian Recruiter ................................................................................................................... 40

    How the Results will be Studied ................................................................................................ 44

    How Improvements Will Be Engrafted into the System ........................................................... 44

    Ideas for Future CPI Team Improvement .................................................................................. 44

    Appendix ................................................................................................................................... 45

    Interview Summaries ............................................................................................................. 45

    HFCC Website Observations .................................................................................................. 52

    Survey Material...................................................................................................................... 55

  • The Right Start Page 1

    Henry Ford Community College Mission Statement

    We, of Henry Ford Community College, are dedicated to the education and enrichment of our students and

    community. As a comprehensive community college with a diverse student population, we value teaching and

    learning.

    To prepare our students for a rapidly changing world and workplace, we are committed to providing

    knowledge, communication skills, and cultural opportunities. We foster critical thinking, creativity, integrity,

    and self-esteem.

    Ours is a tradition of building futures. We measure our success by the success of our students in a democratic,

    diverse, and increasingly technological nation.

    Roles and Attributes of Leaders for Education

    1. They understand how the work of their department fits into the aims and purposes of the institution.

    2. They try to optimize the education, skills, and abilities of everyone and help everyone to improve.

    3. Their role is to be coach, mentor, servant…not a judge.

    4. They increasingly work to improve the system that they and their people work in.

    5. They drive out fear, create trust, and create a climate for educational innovation.

    6. They listen and learn.

    Project Statement

    To improve student success by providing access to accurate and timely information on Henry Ford Community

    College’s enrollment steps for first-time college or transfer students, as measured by improved student

    satisfaction and enrollment yields.

  • The Right Start Page 2

    Communications Advising Team Members

    Facilitator:

    Stan Jensen, PhD. President 313-845-9700 sjensen@hfcc.edu

    Sponsor:

    Becky Chadwick Executive Director of Information, Marketing, & Effectiveness 313-317-1534 bchadwick@hfcc.edu

    Team Leader:

    Al Burrell Assistant Director of Information Technology Services 313-845-6491 aburrell@hfcc.edu

    Scribe:

    Kathleen Fox Manager Admissions and Recruitment 313-845-9833 Kfox63@hfcc.edu

    Team:

    Kim Schopmeyer Associate Dean – Humanities and Social Science 313-845-6443 kschop@hfcc.edu

    Susan McGraw, Academic Coordinator of Telecommunication and Journalism Full time faculty - Telecommunication, General Manager of WHFR Radio & HFCC TV 313-845-9842 scmcgraw@hfcc.edu

    Elaine Saneske Full Time Faculty – Business and Computer Technology (313) 845-9704 esaneske@hfcc.edu

    Lori Gonko Coordinator of Perkins – Information, Marketing and Effectiveness 313-317-6860 lmgonko@hfcc.edu

    tel:3138459833 mailto:Kfox63@hfcc.edu mailto:kschop@hfcc.edu

  • The Right Start Page 3

    Many Thanks

    Our CPI Communications Team wishes to acknowledge and thank HFCC President Stan Jensen and Team

    Coordinator Becky Chadwick for their knowledge and guidance throughout this process. We are grateful for

    the advice, support, and encouragement that they provided every step of the way.

    Our team also recognizes the accessibility and feedback from our interviewees who took time out of their

    workdays to meet with us and share insights on their various areas of expertise.

    In addition, our team would like to acknowledge the many students who replied to our student process survey

    and the HFCC Graphics Center for their help in assembling and printing our process document.

    Finally, our team wishes to thank team members for consistently bringing their unique skills and expertise to

    our meetings and for working together in an open and professional way to support our overall mission of

    increasing student success at HFCC.

    Gratefully,

    CPI Communications Team

    Fall 2013

  • The Right Start Page 4

    Project Synopsis – Communication

    This project is intended to improve communication methods for newly admitted students in an effort to

    increase registration and satisfaction