HennessyBest practice

Alcoholic brand campaign

It’s there. In the back of your head.

On your shoulder. Behind your eyes. Lurking in the corner of the room.

The voice that keeps you up at night. The song you haven’t yet sung. The story you have yet to tell. The idea that refuses to

die.

And it whispers: never, ever stop. Few hear it. Even fewer chase it.

What’s your Wild Rabbit?

Winning ten world titles in eight different weight classes was not enough.

Now, I want to take the fight outside the ring.

To fight the fights that really matter. That’s my Wild Rabbit.

- Manny Pacquiao

What’s your Wild Rabbit?

It lives inside my heart.

I follow it whether it’s moving wildly through being in love, recklessly creating a piece of art or making music.

I have to chase it. And I will never give up.

To constantly bring something new into this world.

That’s my Wild Rabbit.

- Erykah Badu

What’s your Wild Rabbit?

“That would have never happened in real life.”

That’s what my father used to say about movies. He loved them, but he would always measure them against what he had known and lived, and then judge them accordingly. So I

decided to make stories that capture real life and real experiences.

To portray life as people really see and feel it.That’s my Wild Rabbit.

- Martin Scorsese

What’s your wild Rabbit?

“To portray life as people really see and feel it. That’s my wild rabbit” - Martin Scorsese