henkel innovation
TRANSCRIPT
Isaac Rosales | Jackie Becerra
Making Life Easier & Healthier in One Tablet
Theramed Foam Fresh
People Agree...
Dentist Ratio
N. America176,0001/1,900
China16,0001/82,300
India35,001/33,900
Foam FreshMaking Life Easier & Healthier in One Tablet
All-in-One Solution
2050: Brighter Future
Innovative Solutions
9 Billion People
Higher Quality of Life
70% of the world’s Population will be Urban “70% of the world’s population will be urban” -Unicef
2050: Opportunities
Population Water Waste
Making Life Easier & Healthier in One TabletFoam Fresh
All-in-One SubstituteConsistently CleanConvenienceNo Water
Cosmetic Whitening
Health Benefits:
Vitamins
Additional Product Features
Antioxidants
Technical AspectsEdible Layer Foam Nanotechnology
STRATEGIC VALUES
InspireGlobalizeSimplify
Outperform
Sustainability Matrix
Marketing Plan ObjectivesDeveloped Regions
Emerging Regions
Convince to try
Create Awareness
“Do More”
“Do Something”
Developed Region Strategy
Who: Influencers & Dentists
Where: Retail & Online
How: Educational Ads, Free Trials & Coupons
Price: Larger Supply
Who: Government & NGO
Where: Retail
How: Awareness and Social Programs
Price: Smaller Quantity
Emerging Region Strategy
Additional Market SegmentsChildren Military Pet Product
Current Market Value
$ 30.88 B3.2%
Annual Growth Rate
Market Adoption