help wanted: using ux to your advantage
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Help Wanted: Using UX to Your Advantage
Mariah Hay
How well can you explain what you do?
How well can can the person hiring you
explain what you do?
The difference between UX and UILESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
LESSON 1:
The difference between UX and UILESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
LESSON 1:
What is UX?
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
UX is not UI!
Service Product Interface
What does user experience touch?
What does user experience touch?
UI or GUI = User Interface
Service Product Interface
Research, Strategy + Design
Research, Strategy + Design
GoalsTasksNeedsDesiresPain-pointsWorkarounds
Research
EMPATHY!
Research, Strategy + Design
Identify NeedsRe-Imagine
Current Capabilities
Direct FutureOfferings
Interview Breakdowns
Interview Breakdown
Personas
User Needs Mapping
Journey Mapping
Journey
Pain Points
Additional Info Needs
Areas of opportunity
EMPATHY!
Research, Strategy + Design
DesirableUsableUseful
Useful Usable Desirable
Research, Strategy + Design
Useful Usable Desirable
Research, Strategy + Design
Useful Usable Desirable
Research, Strategy + Design
EMPATHY!
What is UX?
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
UX is not UI!
UX is not UI!Why are people so confused?
LESSON 2:
The history of UX as an industry
The difference between UX and UILESSON 1:
LESSON 3:
The maturity of UX in an organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industryWhat industry did UX come from?
All of them!
UX Designer WantedMy client located in Gloucestershire seeks a confident Visual Designer, 3D modeling, After Effects, rendering and animation, Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus
Industrial Designers“I care about physical usability”
Industrial Designers“I care about physical usability”
Graphic Designers“I care about information usability”
Industrial Designers“I care about physical usability”
Graphic Designers“I care about information usability”
Animators“I care about usability through storytelling”
Industrial Designers“I care about physical usability”
Graphic Designers“I care about information usability”
Animators“I care about usability through storytelling”
Developers“I care about usability as function execution”
Computers in the home
Industrial DesignersScreen Based Products
Graphic DesignersUser Interfaces
AnimatorsDigital Animation
DevelopersUser Facing Platforms
?
User Experience Designer
UX Designer WantedMy client located in Gloucestershire seeks a confident Visual Designer •3D modeling, After Effects, rendering and animation •Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus
User Experience Designer
+
User Experience Designer
Technology
Business Design
Functionality, Engineering, Foundation, Objective, Backend, Performance, Feasibility, Realistic,
Complex
Vision, Goals, Pragmatic, Analysis, Demographic, Stakeholders, Budget
Aesthetics, Creativity, Abstraction, Subjective, Experimental, Front End, Visual, Explains, Clarifies
Effectiveness, Interaction, Usability, Elegance, Simplicity,
Product Driven
Efficiency, Logic, Relevance, Concrete,
Goal Driven
User Advocacy, Testing, Research, Stories, Validity, Reliability Brand Equity, Company
Image, Style, Marketing, Advertising,
Consistency, Trust, Communication,
Message
UX
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industryWhat industry did UX come from?
All of them!
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?
Everywhere!
$24B: Airbnb
$100M: IBM Design
Capital One: Adaptive Path
What types of products does yourUX team work on?
Web Mobile Desktop Employee Tools
What types of products does yourUX team work on?
Web Mobile Desktop Employee Tools
ServicesSupport
In Store/Retail
CustomerSupport
Print/Packaging
What types of products does yourUX team work on?
Web Mobile Desktop Employee Tools
ServicesSupport
In Store/Retail
CustomerSupport
Print/Packaging
Digital Divide
High Impact UX Low Impact UX
Digital Divide
End to End Journey Design
Learning
Buying
Using
Servicing
Replacing
ScopeStrategyResearchDesignStaffing
ScopeStrategyResearchDesignStaffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
ScopeStrategyResearchDesignStaffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple DigitalTouchpoints
Gather Requirements
Iterate Testing /Ethno Research
Process: Sketch toHigh Fidelity
Full Teams: Research,IXD + Visual DesignPrototypes
ScopeStrategyResearchDesignStaffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple DigitalTouchpoints
Gather Requirements
Iterate Testing /Ethno Research
Process: Sketch toHigh Fidelity
Full Teams: Research,IXD + Visual DesignPrototypes
Modern
End to End Digitaland Non-digital
Set Vision and ShapeRoadmap aligned tofirm strategies
Quantitative and Qualitative
Sets and governsexperience standards
Executive Leadershipplus centralized strategy/governance
Where is UX in a mature organization?
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?
Everywhere!
How well can you explain what you do?
The better we can explainwhat we do, the better we can
create solutions.
What is UX?
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
UX is not UI!
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industryWhat industry did UX come from?
All of them!
Where is UX in a mature organization?
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?
Everywhere!
EMPATHY!
