Help“Them”UnderstandWhatYouDo

EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD

EMAIL:edward@marchewka.orgTwitter:@ejmarchewka

LinkedIn:http://bit.ly/marchewka

Aroughoutline

• 1minuteversion• Communicatingvalue• Ourbrain,whystories,andcontrollingthemessage• ExplainingInfoSecandForensicstothebusiness

WTP

Price

Cost

Typical

CustomerSurplus

FirmProfit

Utility

Price=$0

Cost

InfoSec

Deficit

InfoSecprovidesvalue

Unfortunately, this is perceived.

HppBrthd Toou

Prfavrgra i

ForHe’saJollyGoodFellow

CLOSETHEGAP

https://hbr.org/2014/10/why-your-brain-loves-good-storytelling

When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.

Lock

EdwardMarchewkaMS,MBA,CISSP,PCIP,ITIL:F,SS,SD

EMAIL:edward@marchewka.orgTwitter:@ejmarchewka

LinkedIn:http://bit.ly/marchewka