help! i need a website!
TRANSCRIPT
! !Help I need a website Presented by Purple Pen Productions
Common Questions First
Common Questions First ?How much does it cost
Common Questions First Ask a real estate agent “How much does a house
?cost ”
Common Questions First ?Can you make me a website just like this one
Internet and Marketing Basics
Internet and Marketing Basics Browsers and operating systems
Internet and Marketing Basics , , Many computers many screens many browsers
Internet and Marketing Basics Finding things on the web
Internet and Marketing Basics ( )Search Engine Optimization SEO
White hat or Black hat
Internet and Marketing Basics’ Don t underestimate the power of branding
Internet and Marketing Basics
Consistency
’ Don t underestimate the power of branding
Internet and Marketing Basics !Usability Counts
Internet and Marketing Basics Accessibility is more important than you think
Internet and Marketing Basics Make it easy for people to contact you
Internet and Marketing Basics Writing for the web is different
, Know Yourself Know YourBusiness …Answer some questions first
, Know Yourself Know YourBusiness
?Who is your target market
…Answer some questions first
, Know Yourself Know YourBusiness
’ ?What s your message
…Answer some questions first
, Know Yourself Know YourBusiness
?Why do you want a web site
…Answer some questions first
, Know Yourself Know YourBusiness
?What technology are you comfortable using
…Answer some questions first
, Know Yourself Know YourBusiness
?What kind of web site do you need
…Answer some questions first
?Can I do it myself …It depends
Brochureware
?Can I do it myself
-Blog or content managed
?Can I do it myself
Community or social networking
?Can I do it myself
eCommerce
?Can I do it myself
News or Informational
?Can I do it myself
?Can I do it myself Web Application
Things to Consider
?Can I do it myself
Hiring Some Help What kind of help and where do I find
?them
You have a few options
Hiring Some Help
Hiring Some Help
Pros Affordable Good deed
Cons Unprofessional Unaccountable
:Where to find them Word of mouth
:Hourly rate 0- 15 $ $ per hour
’ ’ ’ Neighbor s Nephew s Best Friend s Cousin
Hiring Some Help
Pros Affordable
Cons Communication issues Legal issues Unprofessional product
:Where to find them .getafreelancer com .eLance com .craigslist com .odesk com
Hourly rate 10- 20 $ $ per hour
Offshore
Hiring Some Help
Pros Professional Affordable
Cons Jack of all trades
:Where to find them Word of mouth Other business websites
Local meetups and networking events
Hourly rate 25 - 75 $ $ per hour
Freelancer
Hiring Some Help
Pros Professional Specialists
Cons Higher prices Overlook smallprojects
:Where to find them Search engines Magazines &competitions
Chamber of Commerce Other business websites
Hourly rate 150 - 250 $ $ per hour
/ Creative Interactive Agency
Hiring Some Help
Pros Professional Specialists Affordable
Cons Put together a team
:Where to find them Purple Pen Productions
Hourly rate 30 - 90 $ $ per hour
/ Virtual Agency Team of Freelancers
Hiring Some Help
Pros -As needed Help when stuck
Cons ’ You re still doing a lot
:Where to find them Many freelancers and
virtual agencies would be willing to offer this
service
Hourly rate 25 - 90 $ $ per hour
Consultant
Hiring Some Help
Brochureware 24-60 +hours
Blog 30-60 +hours
Community 36-80 +hours
eCommerce 40-200 +hours
/News Informational 30-60 +hours
Web Application 200-800 +hours
?How long does it take
How to Hire Someone Questions to ask and things to prepare
How to Hire Someone
?May I review your portfolio ?What is your process
Things to Ask
How to Hire Someone
?What recommendations do you have ’ ?What s included in the price
Things to Ask
How to Hire Someone
?Will I be able to update the site myself ?What and when are the milestones
Things to Ask
How to Hire Someone
?Is Search Engine Optimization included ?Will Accessibility Guidelines be met Is usability testing feasible within my
?budget
Things to Ask
How to Hire Someone
?What browsers will the site support / ?May I speak to your current past clients
Things to Ask
How to Hire Someone
Know what you want
Things to Prepare
How to Hire Someone
Know your budget
Things to Prepare
How to Hire Someone
Gather information about your business
Things to Prepare
How to Hire Someone
Plan for multimedia
Things to Prepare
How to Hire Someone
Keep an open mind
Things to Prepare
The Creation Process What to expect after you hire someone
The Creation Process
Information architect User experience expert Backend engineer Frontend engineer Graphic designer Copy writer
Quality Assurance Photographer Community manager Project manager Databaseadministrator
Server administrator
?Who Might Be Involved
The Creation Process 1: Step Information Gathering
A web site is not an- - over the fence project
The Creation Process 2: Step Estimate
The Creation Process 3: Step Contract and deposit
The Creation Process 4: Step Share your assets
The Creation Process 5: Step Statement of Work
The Creation Process 6: Step Design
The Creation Process 7: Step Development
The Creation Process 8: Step Testing
The Creation Process 9: Step Launch
The Creation Process 10: Step Post Launch
The End?Questions