“Who wants to remain

at the top

has to re-invent

himself

and his business model

continuously.”

DER SPIEGEL 37/2013

One of Germany’s top

mass market publishers.

Home to bestselling writers

such as Dan Brown, Ken

Follett, David Baldacci,

and Jeff Kinney.

More than 500 new titles

per year.

260 employees generate

a turnover of more than

€ 100 million.

The company went public

in October, 2013.

Bastei Lübbe

How will readers

born in 1989

read stories

in the year 2020?

multimedial?

trans- and crossmedial?

both analog and digital?

just digital?

on mobile devices?

not at all?

The Challenge: Generation „Mauerfall“*

* Fall of the Berlin Wall

Test Case Apocalypsis: The first multimedia webnovel

4

Multimedia App (text, backgrounds,

sound effects, interactive elements,

animations, film clips), e-book series,

audio book, read-and-listen e-book, book

3 seasons at 12 episodes each

Design by Codevise Solutions, Cologne

The Future Is Digital

New media New trends New content

We recognize new trends in

consumer behavior and

translate this knowledge into

innovative content and

international growth.

In June, 2010,

3 people started a separate

e-publishing department:

Bastei Entertainment.

Today, we are 37.

We provide people with

a new digital entertainment

experience – with original

e-book editions, audio books,

and apps.

Our in-house developers

team creates new multimedia

content – while the rights

remain with us and may be

widely exploited.

An example of our global

aproach is the multimedia

vatican thriller “Apocalypsis” –

with more than 1 million

donwloads in China.

In addition, international

writers create original

content for Bastei Lübbe in

their own languages,

adaptable to other markets

Creative Lab: Cultivating the spirit of a start-up venture

Coffeeshop: Crossmedia co-operation

App (with film clips), e-book series,

audio book, soundtrack, book

Facebook integration

Co-operation with Saxonia Media,

Leipzig

Netwars: Transmedia co-operation

Graphic novel app

in English, German,

Chinese, Spanish and

Portuguese

Documentary website,

tv documentary,

spin-off e-book series

in English, German

and Chinese, and

(projected) tv series

Cooperation with

filmtank, Berlin

Bastei LLC: A transatlantic joint venture

360° approach

Development of international digital

series in the USA channeled via a

partner company

Digital exploitation of BASTEI LÜBBE

content on the US market

Access to Hollywood territory (film and

TV series)

Imperative Entertainment Objectives

Founded in March, 2014

Based in Santa Monica, Kalifornien

Studio focusing on development,

production and funding of projects

360° approach: film, TV, games,

books, comics, und new media

Long-time expertise in series

development and production on

the international scale

Bastei LLC: A model of international content acquisition

10

Imperative Santa Monica

Other

Partners (UK,

Europe)

TV Series

Games

Transmedia

Digital Series

(English)

Digital Series

(German)

Novels

Novel Series

(Print and

Audio)

Graphic

Novels

Trans-

media

Games

External Content

LLC

Content

Development Creative Team

Cologne

We have a simple philosophy

OWN

RIGHTS

We exploit our content as

widely as possible.

A 360°-approach.

BE

CREATIVE

We develop our own products

and IPs for various

comsumer markets.

THINK

LIMITLESS

We publish our content

worldwide. Also in other

languages.

CO-

OPERATE

We co-operate with partners

from various media business

segments.

!!!

LISTEN

We act upon to the wishes

and demands of our

customers.

Dr. Helmut Pesch Editorial Director E-Publishing

BASTEI LÜBBE AG

Schanzenstrasse 6–20

51063 Köln (Cologne)

Germany

helmut.pesch@luebbe.de

www. luebbe.de

www.bastei-entertainment.com