VF IMAGE

VF Image…• North America’s leading provider of work wear. • Serves a wide variety of industries with a vast

assortment of garments from suits, to industrial work pants to police uniforms to flame resistant coveralls and thousands more.

• Deep and diverse customer base of over 7,500 partners including Cintas, Aramark, Grainger, Comcast, Fastenal, AT&T, FedEx, American Airlines, Duke Energy, TSA, Customs and Border Patrol, and NY Fire Department and many more.

• Serves well over a million businesses and government agencies through our customer base.

• Over 25 million people go to work in VF Image garments everyday.

Nobody serves the work wear market better than VF Image!

VF Image: Driven to Serve

Wearers• Garments specifically designed by job type and

industry for fit, functionality, durability and value.

Businesses & Governments• World class garment design, manufacturing and

distribution that delivers superior value and performance.

• Unprecedented selection, service and speed keeps our partners working, not waiting.

Distributors & Direct Customers• In-depth understanding of our distributor and

customer needs drive unprecedented service and assortment tailored to each channel.

• Legendary brands that are admired across the supply chain.

“Succeeding in the work wear market requires adding

value and serving the entire supply

chain… from wearers through

each channel partner”

VF Image: Built to Serve Manufacturing Distribution Merchandising

• Most products manufactured in VF owned facilities in North America.

• Currently have 3,000 cutting and sewing operators.

• Fabric positioned close to cutting centers.

• Large fabric inventory for quick response.

• Multiple distribution centers and networks

• Most stock orders ship within 24 hours of order placement.

• Over 70% ship the same day. • Embroidered orders ship within

3-5 days.• 97% Shipped At-Once

• Market research, trend information, merchandising expertise, and industry insight form the foundation for design.

• Core patterns and designs, innovative fabrics and decades of manufacturing experience utilized to create market right/customer right product.

Quality Controls Technical Services Sales /Marketing

• Industry leading quality control systems track: Pattern and fit consistency, color consistency, construction, shrinkage, color retention, flex abrasion, seam strength, pilling, fabric weight, crease retention, stoll abrasion, etc

• VF Imagewear is the “go to” for IL and FR technical information from industry associations and regulatory agencies.

• Develops and publishes recommended processing & maintenance procedures for both industrial and home care garments.

• Industry’s largest and most experienced sales team focused on sales AND service.

• Marketing tools that enable our distributors to more effectively market our brands to businesses.

• Brand marketing to build awareness, affinity and ultimately sales for our channel partners.

VF Image: Focused to Serve

True “Work” Clothing

• Manufacturing• Automotive• Food Processing• Wholesale Distribution• Transportation• Waste Management• Maintenance• Specialty Trades• Construction

INDUSTRIAL

Local, State and Federal Government Accounts

• Law Enforcement – City, State & Federal

• Fire/EMS/Rescue • Private Security

GOVERNMENT & PUBLIC SAFETY

Largest provider of secondary flame resistant (FR) work uniforms in North America

• Electric Utilities• Petro Chemical• Drilling/Mining

PERSONAL PROTECTIVE

Services Driven Occupation Industries

• Food Service• Hospitality• Transportation• Telecom• Entertainment• Healthcare

SERVICES

Indu

stry

“VF Image focuses specific brands against key sectors and job types. This focus drives deeper understanding of wearers and channel dynamics resulting in better garments, stronger service and greater brand relevance.”

Key Brands: Red Kap• Serving America’s workers for over 85 years.• Foundation is in industrial laundry channel outfitting those who

do the “real” work in manufacturing, automotive, maintenance, construction, and other manual labor type jobs.

• Serves a growing customer base outside of the laundry channel in hospitality, food processing, food service, and healthcare.

• Key garments include traditional uniform work shirts and pants, coveralls, jackets, and jeans.

• Red Kap’s leadership is driven by unprecedented service, availability, assortment and value.

• The Red Kap brand positioning is built on a value shared across the entire supply chain….“pride in work”. It’s the belief that any job worth doing, is worth doing right.

Key Brands: Bulwark• Founded in 1971, Bulwark was one of the original brands serving the

flame resistant (FR) market.• Foundation is in the electric utility and oil/gas industry which are

served by laundry and reseller distributors. FR apparel is worn by utility lineman, refinery workers, drilling personnel, electric transmission staff and more.

• Key garments include coveralls, shirts and jeans.• Bulwark’s market leadership is driven by technical leadership,

unprecedented service, availability, assortment and value.• Brand is experiencing unprecedented growth in its core markets, in fact

it was the fastest growing brand in VF in 2010, and is planning international and category expansion in 2011.

• Bulwark’s brand positioning is build on the over-arching need for trust in this category. Trust extends beyond garment efficacy, to the consistency and reliability of the garment manufacturer. Bulwark is uniquely able to own all aspects of trust in this category.

Key Brands: Horace Small

• Founded in 1937, Horace Small was the original provider of mass produced police uniforms.

• The brand primarily serves the law enforcement community at a state and local level through a special channel of “blue goods” distributors.

• Horace Small provides a wide range of uniforms serving this market from “dress” to everyday “duty” uniforms.

• Horace Small provides superior service, availability, and value. The brand is currently working to recapture leadership with a renewed sales focus, marketing and improved garment quality.

• The brand is positioned on “respect” and captures the desire of public servants to be treated with respect by those they serve.

How We Work: A Case Study

• Red Kap is the world’s largest automotive apparel company serving every major automotive brand with image programs for their dealerships.

• Red Kap automotive designs had been frequently lauded for their inventive features and modern style. Our customers were satisfied, but we weren’t!

• In late 2009, Red Kap merchandising uncovered the opportunity to further improve the durability and design of automotive shirts.

• Working with fabric mills, Red Kap merchandising developed an innovative rip stop fabric that improved fabric strength by 75% .

• Working with wearers, Red Kap merchandising designed a shirt full of features that reflect the unique work automotive service environment

– Covered button placards to prevent scratching

– Underarm gusset to reduce inadvertent “untucking” when a mechanic reaches up into an engine

– New color blocking to diminish stains when they happen

– Squared, vented bottom to allow for neat appearance, even when untucked.

– New pocket design to reflect true needs for gauges, etc.

Red Kap Crew Shirt

“Ripstop” Weave Detail

Marketing the Crew ShirtLaunch Marketing Plan (March-May 2011)• Target: 1) Existing automotive customers 2) New accounts in

the independent and franchise service market.• New sales literature focused on automotive product line.• New tradeshow (SEMA) which caters to the independent

market (100k in attendance).• National sponsorship of Powerblock, the leading TV program

for automotive lifestyle (4 million weekly viewers).• Facebook promotion targeted against automotive enthusiasts

(many of which work in the industry)• Viral website designed to attract automotive enthusiasts.• Multi-faceted sales kit designed to launch the automotive

initiative (and new shirts) to our key distribution partners.• Purchase of 70k prospect mailing lists to be shared with our

distribution partners.• Email marketing and online advertising.• Additional marketing will be fielded in across 2011 to sustain

momentum.

SEMA

Doing It Right!

• Develop innovative garment rooted in insights from wearers and the channel.

• Deliver superior value and service delivered through VF Image service system.

• Build awareness and interest among targeted users.

• Work with distribution partners to ensure interest results in sales.

• That’s workwear Done Right!

VF IMAGE

VF Imagewear

545 Marriott Drive

P.O. Box 140995

Nashville, TN 37214-0995

1-800-733-5271

imagewearcustomerservice@vfc.com

www.vfimagewear.comwww.redkap.com

www.bulwark.comwww.horacesmall.com