hello campers '15
TRANSCRIPT
HELLOCAMPERS!
BARCAMP BANGALORE MONSOON 2015 Tinkerform
LONG STORY SHORT,
TINKERFORM - INNOVATION CONSULTING FOR START-UPS , 1 YR OLD , ~15 PROJECTS
ME - CREATE MY OWN JOB , TRY OUT FOOD , MOVIES FAN , CHANGE ENTHUSIAST ,
THIS TALK IS ABOUT
July 2014 October 2015
WE SPOTTED
SOME PATTERNS
01 SOME TOOLS TURNED REALLY
EFFICIENT FOR WORKING WITH
START-UPS.
02 HOW MUCH PEOPLE KNOW ABOUT
THEIR REVENUE MODELS WHILE
STARTING OUT
03 THE PROBLEMS WITH
- DESIGN
- TECHNOLOGY
- BUSINESS
05 BUT WHAT’S QUALITY? 04 INVESTORS BROADLY ARE OF
TWO TYPES : THEY LET YOU
RUN THE SHOW / THEY RUN
THE SHOW
03 PEOPLE BELIEVE ALL RESEARCH
STILL TAKES PLACE AT LABS AND
GO OVER YEARS
06WE COMPARED OUR PROJECT
TIMELINES AND THERE ARE
SOME ASPECTS THAT CAN BE
MEASURED
08 WE ARE NOT LOOKING FOR
MVP, WE ARE LOOKING
FOR JUST FEW MOMENTS MADE
REALLY BETTER
Stakeholder
Interviews
Wireframing
Clickable
Prototype
Mobile
First
Colour
SelectionInsight
Generation
User
Personas
User
Journey
Mapping
UX Reviews
Concept
Experience
story
User
Interviews
Competitor
study
Domain
study
Design
Opportunity
mapping
01 )SOME TOOLS TURNED REALLY EFFICIENT FOR WORKING WITH START-UPS.
WE JUST CANT DO WITH STANDARD DELIVERABLES WHILE WE ATTEMPT TO PRODUCE INNOVATION. LIKE STAKEHOLDER INTERVIEWS IN A FOOD
PROJECT LITERALLY TOOK US BY SURPRISE WHEN WE DISCOVERED THAT TWO STAKEHOLDER NOT ONLY HAVE DIFFERENT UNDERSTANDING BUT
DIFFERENT MOTIVES FOR THE START-UP. WE ALSO REALIZED THE DIFFERENT STAKEHOLDERS COULD ALSO BE THE BIGGEST BRAND EVANGELISTS!
02) HOW MUCH PEOPLE KNEW ABOUT THEIR REVENUE MODELS.
INTERESTINGLY START-UPS WE WORKED WITH HAD NOT FROZEN OVER THEIR REVENUE MODELS BUT THEY KNEW THERE WERE OPPORTUNITIES.
KNOWING WHAT THE BUSINESS OF A BUSINESS IS CRUCIAL. BUT IT HAS BECOME ITERATIVE AS WELL.
KNEW NOTHING HAD SOME IDEAS;OPEN TO PIVOTS
HAD ACTIONABLE PLANS
10
60
30
03) THE PROBLEM WITH DESIGN IS
DESIGNERS NEEDS TO UNDERSTAND HOW START-UPS WORK, START-UPS NEEDS TO UNDERSTAND DESIGN PROCESS AND DELIVERABLES.
THE DESIGNER WANTS
IT BUT ISNT ENABLED
TO TAKE IT
THE BUSINESS MAN
WANTS IT BUT DOESNT
UNDERSTAND IT...
03) THE PROBLEM WITH TECHNOLOGY IS
THE PULLEY IS NOT JUST ABOUT THE FORMULA OR AN OBJECTIVE FACT BUT ABOUT DRAWING WATER FROM A WELL, DOING CONSTRUCTION
WORKS AND MORE! WITHOUT A PURPOSE, TECHNOLOGY DOES NOT LEAD ANYWHERE, LIKE ONCE WE WERE DISCUSSING WHAT ALL POSSIBLITIES
EXIST AROUND THE TECH THAT USER CAN DIAL AND SPEAK TO 5 PEOPLE TOGETHER FROM HIS PHONE DIRECTLY.
03) THE PROBLEM WITH BUSINESS IS...?
WE ARE STILL FIGURING OUT BUT WE DON’T ENJOY MOST OF WHAT WE SEE AROUND. JUST LOOK AROUND FOR THE NUMBER OF START-UPS
GOING PUBLIC. OR WHICH ARE NOT COPIES? OR WHICH SOLVE YOUR BIGGEST PROBLEM.
ARE PEOPLE ARE JUST SURFING WITHOUT KNOWING WHAT IS WATER?
04) WE ARE NOT LOOKING FOR AN MVP, WE ARE LOOKING FOR FEW MOMENTS MADE BETTER
THE DRIVING FORCES DECIDE THE FATE OF INNOVATION. IF THE DRIVING FORCE IS RELEASING AN APP IN THE MARKET, IT’LL FEEL THE SAME
TO YOUR USER; IF IT WAS A GENUINE ATTEMPT TO MAKE IT HAPPY, IT’LL FEEL SO. INNOVATING FOR BETTER EMOTIONAL EXPERIENCE NEEDS
TOOLS THAT CAN REFLECT THE EMOTIONS RATHER THAN THE SCREENS!
Image source : The images were taken from Google. We modified and used them for the purpose of our product experience story.
Swipe up and down,Amazing playlists to be found!
No more mind reading required,each playlist tells what its about!
People take playlists quite literallywhile imaginally it could be a story
Its not justa list of songs.Feels like somebody put a life in it
Onceuponatime...
Onceuponatime...
He tapped the play button and it was love at first sound.
|| i
The song literally stood outand so Arjun went further in
This songis abouta wishlistthat...
A song is not a superposition of words on tune.Its much more than that,the musician’s effort and soul.
He knew he would be playing it again,so he marked the track as a favorite.
Nobodyexpressed itthis beautifully.
Loved the song he so muchhe went backstage to meet the creator!
To stay in touch with the artist,he tapped the favorite icon.
Arjun didn’t know this would happen...The app made an artist mix for Arjun,with artist most popular, least popularand personal favorites.
And when he get’s bored,just hit refresh and next mix is there.Oh and its available offline!
You areso COOL!
The first time Arjun played the mix,he got to hear a message by the very artist!
If we hadmade arteven thatwould......
Liked the app he so much,that it saved us advertising costs!
Inviting a friend was made so cool,that people invited rather than telling
Nithin is somuch intomusic, he will love this
Why not add music to the invite?And that too your favorite one!
Nice!!Pixels,Why don’tyou align!
meanwhile, in Nithin’s world... He was still trying to align Pixels when he got a notificationfrom Arjun. It was about some app.
Nithin was not always this serious about Pixels.But now they pay him, so he cries and tries.
Nithin is from Ranchi, went to delhi for studyand came to Bangalore with his first job in his hand.
He is 24, Male, Indian.
“So what do I feel about Music?” I play it all the time when I am working! Its cuts off the noise.Makes me shake my neck , is made by someone with
a good voice and I have 50 GB of it on my laptop.But how do i feel about it.. that’s an interesting question.
Wait I have pixels to attend to right now...
Hi Nithin!
Your friend just tried our app and he feels that you would like it too. Give it a shot. Try it out. If you want something better we would love to know!
Cheers!
So Nithin went to download the app. The app was really light andinstalled quickly. He opened the app and played out Arjun’s song.
|| i
Nithin explored the appwhile the music played.
The music playlists are beautifulI can share music with my friendskeep my music offline
Looks worth a try!
The drummingwas so cool!Let’s listen to some cool drumming!
|| i
And as he thought this,he looked at the screen,the song had the DRUMS taghe just tapped and a drumplaylist was there.
Ah, Nice!
drums classicmorning
drum 1drum 2drum 3drum 4
He viewed the drum tracksand liked one
This shouldbe nice.
Phone
The song playedand he liked it too,he thought why notshare it with ajun too!
Adding a friend is super easydo it from facebook or contacts
This shouldbe nice.
So he ended up adding 10of his friends because thatwas the limit too.
Can you tell me 10 peoplewho share music with youand with who you do it too?
ummm...
SHARESharing a song was made super easythe next easy thing to play
Hit share and tap a friendthen tap the next friend
having only 10 friends keeps it easy
ShareMy friendsAdd friendsDrums playlistLet it beLet it be
Invite friends
Invite
VintageVintage Let it be
Karma
Let it be
Karma
Karma
05) WE COMPARED OUR TIMELINES AND LOOKED LIKE SOMETHINGS ARE MEASURABLE IN PRODUCT DESIGN PHASE
KEEPING MODERATE COMPLEXITY IN MIND; IF SOMEONE QUOTES YOU LESS; JUST ASK HOW MUCH HE/SHE UNDERSTANDS ABOUT YOUR PRODUCT.
IF THEY QUOTE MORE, EITHER THEY ARE SCARED OF YOU OR THEY ARE PLANNING TO SCREW YOU. THE GOOD PART IS RESEARCH HAS BECOME
AFFORDABLE TO START-UPS WHICH MEANS YOUR COMPETITORS ARE DOING IT. CONCEPTULIZATION ALSO HAS A DEADLINE.
MOBILE APP
WEB APP
OMNICHANNEL
PHYSICAL + DIGITAL
START-UP BRANDING
ACTIONABLE RESEARCH
CONCEPTUALIZATION
NEGOTIATIONS
DELIVERY
06) PEOPLE STILL BELIEVE THAT RESEARCH TAKES PLACE IN LABS AND TAKES YEARS!
OF ALL THE PROJECTS WE HAVE WORKED ON, WE HAVE ALWAYS HEARD EVERYONE SAY WE KNOW OUR USERS. AT THE END OF RESEARCH PHASE,
WE ALSO HEARD ALL OF THEM SAY, WE NEEDED THIS. REASERCH MORE THAN THE TOOLS IS ABOUT THE MINDSET.
FOOD
QualityTasteWarmthOily or notEasy to have DishesPriceSpicy / non-spicyVeg / non veg
-> -> ->PACKAGE
LookOrganizationNo spilingQuality of materialEasy to openSubstitute for a newspaperSpace to go Creative
SERVICE
SpeedManners of peoplePunctualityVarietySource of foodRelationships
EXPERIENCE
Who will i have it withRefreshing or monotonousFull of love / coldThe space, people & food
OPPORTUNITY MAPPING FOR THE FOOD DOMAIN
05) THERE ARE BROADLY TWO TYPS OF INVESTORS : THEY LET YOU RUN THE SHOW / THEY RUN THE SHOW
YOU GUYS MUST HAVE HEARD THAT INVESTORS INVEST IN IDEAS PROVEN OUTSIDE. WE FEEL ITS BECAUSE THEY KNOW HOW THESE BUSINESSES
ARE RUN, THE METRICS ARE THERE! YOU PROPOSE SOMETHING NEW, SHOW ONE THING ABOUT IT WHICH IS MORE EXCITING THAN A BITE OF
THEIR FAVOURITE FOOD.
NO FANCY
PICTURE
FOR THIS SLIDE.
05) BUT WHAT’S QUALITY?
PERSONALLY IF YOU ASK ME, I’LL SUGGEST YOU TO READ ZEN AND THE ART OF MOTORCYCLY MAINTAINENCE. FOR START-UPS THERE IS A
SIMPLER WAY. ANSWER THIS, HOW DO YOU DEFINE THE QUALITY OF THIS STARTUP:
Courtesy : Uber & google
YOU guys STAYED!
THE IDEA CARDON THE FLY IDEAS TO TEAM SESSIONS!
FRONT BACK
A STATEMENT
A SKETCH
FRONT BACK
PEOPLE REMEMBER THEIR
THEIR TRIPS AS MEMORIES
A SKETCHIn goa we
want to
rest at beach watersports
meet
partyeat
baga
calingoutedil chahta hai
trip planning is
a pain!THE TRIGGER
Tinkerform
ASK THE RIGHT QUESTIONS.
Q?
what are the ten
biggest problems
of your user?
is the one you are solving
really worthwhile?
how would people talk
about your service to
each other?
will they refer it as a
person, as an adjective?
Tinkerform
DAY IN THEIR LIFE
WAKE UP 10 AM 11 AM 12 AM
1 PM 2 PM 3 pM 4 PM
he gets up and snoozes the
alarm and sleeps again
he reads while he takes
a shit
he keeps a book in his
bag that he read while
on his way to wark
he checks his mail if a
new lead has replied
or not
he is feeling hungry so goes
online to check whats on
food delivery start-ups
menu today
he enjoys his food with
friends while talking
about movies, game etc..
he needs to find new
leads for his product
he needs to rush to a
meeting as it was just
created 15 mins back
FILL GAPS, SPOT PROBLEMS, EXCHANGE IDEAS...
Tinkerform
INNOVATION
VARIABLES V_0
01 THE TOOLS WE’LL USE 02 THE REVENUE MODELS WE CAN
THINK OF
03 THE WAY WE CONNECT
DESIGN, BUSINESS AND TECH
05 DEFINITION OF QUALITY 04 CONTROL OVER THE START-UP 03 ACTIONABLE RESEARCH
06 OUR TIME PRIORITIES08 EXPERIENCE POINTS
GAINED FROM CUSTOMERS
the end.
any questions?
Every idea has a form.
Tinkerform