hell fire design boards
DESCRIPTION
Live brief for the design responsive module. Design boards from start to finish. It was a quick brief.TRANSCRIPT
HELLFIRE LABEL DESIGN BOARDS.
The Creative Networks logo. The logo was not supplied in EPS, so to adjust the colours I had to trace the logo. This can be seen below.
The current Hellfire bottle used by Leeds Brewery.It is very type heavy. As part of my research for this brief I went to the Brewery Tap in Leeds. The bottle design was to busy to attract attention, even when given good shelf space at the top of the fridge.
From this visit I came to the conculsion that a logotype and to simplify the layout greatly. The full description of the bitter is not necessary as people cannot read it from behind the bar.
This is the logo I traced. This will allow me to create black and white versions of the logo on different colour backgrounds.
Some contextual research I gathered for the label design. The simplicity of the labels is what I found most appealing. I want to use a very limited colour scheme in my label. This is what attracts me to packaging, so I presume it will work for other people too.
HELLFIRE LABEL DESIGN BOARDS.
These images shows the sketches I made developing a logotype for the beer. I chose to use a blackletter style typeface, I wanted the logotype to look clean and modern, less decorative that classic blackletter forms. Eventaully I came to the conclusion in a ligature of a ‘H’ and ‘F’.
A final, more refined, sketch of the logotype. At this point I decided to take the design to the computer - go digital as it were.
The digital version is slightly different to the sketch I had scanned in. This logotype can be turned in to a bottle opener and used at the creative network events also. More on the design can be seen on the next page.
HELLFIRE LABEL DESIGN BOARDS.
These are some developments of the label design process. The initial, shield like design were rejected as it would add extra cost to each label. Not something that is commercially viable when using such small print runs. This is the reason I rejected the independent letterfom label. For price reasons I then decided to design within a standard label format. I kept my design to colour, this was not down to cost reasons. From my product research I realised that simplicity can stand out in a world of over crowded label design.
The final label design, actual size, I feel I have achieve my initial aim of simplfying the label. The logotype I created for hellfire can be used as a bottle opener at creative network events.