helix media delivery platform v13 launch event in cairo (interact egypt - 2009)
DESCRIPTION
Interact Egypt presented yesterday Helix Media Delivery Platform V13 Launch event in CairoTRANSCRIPT
December 9th, 2009
December 10, 2009 Real Confidential Slide 1
To deliver digital entertainment wherever and whenever consumers
want it.
EMEA
APAC NA
Global and Regional Headquarters Key Global Customers
• Founded in 1994
• Traded (NASDAQ) since 1997
• ~1800 employees worldwide
• Recognized as THE industry leader in mobile video delivery
• Partner with >100 operators in 42 countries
In M
illio
ns
• Music on Demand • Mobile Games • Multi Screen Video • Ringback Tone • CallerTag™
• SMS Interoperability • PhotoSMS
Music Games Video Personalization Messaging
ASP Services
Helix Media Delivery Platform
Helix Mobile Server
Helix Server
Helix Mobile Gateway Helix Proxy Helix Mobile Producer
Helix Producer
Helix Security Manager
Helix Session Manager
Helix Mobile Security Manager
Helix Mobile Session Manager
Guide! Music
Consumer Services
December 10, 2009 Real Confidential Slide 6
The Proven Mobile Delivery Solution
• Market Leader: Experience, Expertise, Commitment • Choice of over 100 mobile operators globally • Over 70% mobile media delivery market share • Universal Platform: Reduced CAPEX/OPEX, Investment
protection • Commitment to standards and interoperability • Rapid time-to-market with advanced end-to-end
solution for mobile and broadband • Single platform for content creation and delivery for
highest QoS and QoE: • Quality • Reliability • Bandwidth efficient • Scalability
Customers
Ecosystem of Partners
Helix Platform technology at every stage of Mobile TV
delivery from content creation through playback ensures the highest quality
end user experiences
Now over Helix DNA 500 million devices shipped
Helix Mobile Messaging Suite Network Infrastructure Solutions for Mobile Messaging
• Helix Messaging Gateway for SMS and MMS
• Helix Push Service Platform
• Helix MMS Optimizer
Helix Mobile Internet Suite Universal proxy for multi-protocol access and centralized
control for mobile Internet traffic
• Helix WAP Gateway
• Helix Mobile Internet Gateway
• Helix Streaming Proxy
Customers
• Flat rate data tariffs – 1GB/10!, 3GB/15!
• Integrated roaming WiFi with broadband
• Handsets – WiFi + 3G
• Premium content – Sky
• Free-To-Air – BBC TV and Radio
• Social Networking – Video - Save, Share and Play
H.264
RealAudio/ RealVideo
Windows Media
3GPP H.264
Flash
Quick Time
Billing Security
Any Format Any Device
Any Platform
December 10, 2009 Real Confidential Slide 24
HTTP
H264/AAC A/V Source
Multi-Format Multi-Protocol Delivery
Single live broadcast into Helix Mobile Server
Multiple Egress protocol support using the same live broadcast
File format: • 3gp • mp4 • f4v
Logical Helix end-to-end workflow
Helix Mobile
Producer
3GPP Compliant Encoder
Helix Mobile Server
RTSP Player
RTMP Player
HTTP Player
iPhone iPod
RTP or RBS
Platform advancements
NEW in Helix Media Delivery Platform • HTTP Streaming to iPhone • Bookmarking • Ad Enablement • Server-Side Play List • 3GPP Rel 7 Fast Content Switch • Broadband h.264 (3Mbps) • Flash RTMP streaming • Unhinted h.264 support • Live Rate Adaptation • Next-Generation Helix Mobile Producer • Authorization, Authentication, Accounting
December 10, 2009 Real Confidential Slide 25
• Stream video to the growing Apple audience
• Helix Server supports iPhone and iPod touch using: • HTTP streaming
• HTTP streaming with adaptive bit rate
Apple iPhone
Apple iPod touch
• Use HTTP progressive download in Helix Server to deliver • Flash Video (.flv)
• Flash animation (.swf)
.flv
.swf
• Compelling and interactive collection of video assets
• Lists can be created by content providers, operators or users
• Dynamically updateable lists of live or on-demand content for request SSPL
• Monetize video with enhanced ad capabilities
• Insert advertisements clips as: • Pre-roll • In-stream • Post-roll
Ad Insertion
• Live and on-demand software encoding
• Developed by RealNetworks based on RealProducer
• IPv6 support
• SNMP monitoring
• Filters: resize, crop, deinterlace, color, audio
• Productivity: job files, batch encoding and command-line
• Inputs: AVI, MOV, MPEG, MP4, AIF, WAV, MP3, DV, WMV
• Outputs: RA/RV, H.263, H.264, MPEG-4, AAC, AMR, MP3
• Multiple Encodes from Single Input
• Download Flash, Real, WMV, MPEG4
• Wizard transcoder allows transfer to • Games Consoles – PS3, Xbox, PSP
• Mobile Devices – Blackberry, 3GPP
• All managed centrally in one place • Personal video & audio library
• Potential Usage examples • Media companies – free samples on the move
• Newspapers – free Sunday CDs
• Broadcasters – catch-up TV (iPlayer concept)
• Corporate – announcements podcasts
• Education – Video podcasts