held on 18-21 september 2014, the isaf ... - smart life · volume exceeding the expectations...

September 25-28, 2014

ISAF 2014

Closure Report

Marmara Tanıtım Fuarcılık

Tel: 0 212 503 32 32 Fax: 0 212 503 32 31

http://www.isaffuari.com [email protected]

THE HEART OF SECURITY CONTINUIES TO BEAT IN ISAF...

HELD ON 18-21 SEPTEMBER 2014, THE ISAF EXHIBITION MADE ANOTHER TREMENDOUS IMPACT THIS YEAR

The Isaf Exhibition took place on 18-21 September 2014 in Istanbul Exhibition Center and introduced the professionals of

the industry to potential buyers. For 4 days the event introduced different segments from all the corners of the world,

and created a unique platform for the exhibitors again this year. This year the event attracted great attention in the

industry with 21,888 visitors and 319 exhibitors, and it not only expanded in terms of the number of attending countries,

built stands and area, but also mirrored the security systems industry of Turkiye for the year 2014.

ISAF Welcomes 'Security' for an 18th time

ISAF has been constantly growing and gaining momentum since the day of initiation, and it was again very lively and

effective this year with 319 stands where more than 600 companies exhibited their latest hi-tech products. A business

volume exceeding the expectations pleased both the exhibitors and the visitors while ISAF proved its secure position in the

industry once again.

Leading the industry since the first day of its conception, allowing the industry and the sub-markets to expand and

contributing to users obtaining better products for better prices, ISAF has ensured for the last two years as a result of the

targeted works that all exhibitors and especially the companies that produce goods and services think beyond the domestic

market and meet new markets abroad.

Each passing year the event is highlighted as a platform where the exhibitors introduce their latest technology and display

their position and difference in the industry, and as a result we included the slogan "The Perspective of the Future" in the

logo of ISAF as of the year 2014.

In particular since 2011 many of our exhibitors began to display the new products in ISAF before launching them to the

market. Products that look promising for the market created an impact on the balance of the market while creating a

serious competition in the industry, and were thus highlighted in ISAF. Becoming an arena where novelties, technological

advances, different services and new applications that are going to be launched to the market in the following period are

exhibited and where they make a scene in order to move one step ahead of their competitors, ISAF continues to be heard

of in the international platform with a structure that is featured in the largest exhibitions in the world.

THE ENTIRE WORLD CONVENED IN ISAF

Keeping the beat of the industry each year and anticipated with excitement, ISAF welcomed a rich spectrum of visitors

again this year. Known to and followed by all the companies performing in the industry globally, ISAF has been visited this

year by, in addition to domestic visitors, a total of 21,888 professionals from 69 countries including Afghanistan, Albania,

Algeria, Angola, Armenia, Australia, Austria, Azerbaijan, Bahrein, Bangladesh, Belgium, Bosna and Herzegovina, Britain,

Bulgaria, Canada, China, Cyprus, Czech Republic, Egypt, France, Georgia, Germany, Greece, Hong Kong, Hungary, India, Iran,

Iraq, Israel, Italy, Japan, Jordan, Kazakhstan, Kırghizstan, Korea, Kosovo, Lebanon, Libya, Macedonia, Morocco, Netherlands,

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ISAF 2014

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Nigeria, Pakistan, Palestine, Peru, Poland, Portuguese, Romania, Russia, Saudi Arabia, Singapore, Slovenia, Somali, South

Africa, South Korea, Spain, Sweden, Switzerland, Syria, Taiwan, Tunisia, Turkmenistan, USA, UAE, Ukraine, Uzbekistan,

Vietnam, Yemen.

The international attention on Turkiye, ranking among the growing economies of the world in the last years was highlighted

in ISAF too. All important companies of the industry in Turkiye paid great attention to the exhibition where exhibitors which

are manufacturers and exporters from all countries definitely want to participate and do so with their brands in the covered

industries. Providing major contribution to the development of competition and sale strategies in the market as well, ISAF

has become one of the leading exhibitions in the world that allows an effective and large business volume.

Growing every year by incorporating new exhibitors in its organization, ISAF hosted companies from Australia, Azerbaijan,

Belgium, Britain, Bulgaria, China, Denmark, France, Germany, Greece, India, Italy, Japan, Korea, Malaysia, Pakistan, South

Africa, Taiwan, UAE and USA this year in their stands. In addition to these countries, the products of companies from

Austria, Brazil, Canada, Croatia, Czech Republic, Finland, Hong Kong, Hungary, Ireland, Israel, Latvia, Lithuania, Luxembourg,

Malaysia, Netherlands, New Zealand, Poland, Russia, Slovakia, Slovenia, South Korea, Spain, Sri Lanka, Sweden and

Switzerland and were displayed in the exhibition directly by the manufacturer companies or via their distributors, with

participation from 47 countries.

Placed among global exhibitions, we know that ISAF will respond to the needs of the industry and provide major

contribution to the industry in the future years, and continue to grow and develop.

5 EXHIBITIONS AND 5 CONFERENCE SUBJECTS UNDER THE SAME ROOF

The ISAF Exhibition changed its scope in 2012, and proved once again that it is a global exhibition bringing together

exhibitions of 5 industries organized simultaneously under the same roof and continuing its growth with larger and more

various segments. The conference held for the 6th time this year addressed a far larger audience with the attendance of

institutions, particularly the Ministry of Labor and Social Security, universities and various non-governmental organizations.

Security&Safety Conference has been a platform that brings together all the related persons in the industry, sector

companies, public bodies and organizations, representatives of the industry, academicians, non-governmental

organizations and related professionals, and where knowledge and experience are shared. 22 sessions took place in 4 days

in the Security&Safety Conference, which is the only common conference of Security and Occupational Health and Work

Safety, Fire, Search and Rescue and Emergency, and Information Security industries in Turkiye.

Bringing together more professionals and prominent personages of the industry each year, ISAF continues to be the most

active and significant convention of the industry with its activities as well.

NEW CONCEPT, NEW FACE, NEW ISAF

ISAF has continued to grow rapidly for 18 years, achieving a new success each time. We are going to launch our event with

a different organization for the year of 2015 in order for all the exhibitors to benefit from the exhibition to the fullest




ISAF 2014

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Tel: 0 212 503 32 32 Fax: 0 212 503 32 31


extent. Holding 5 different exhibitions under the same roof on the same date, ISAF will be launched in the form of 2

separate event organizations with its new concept in 2015.

Holding 5 exhibitions under a single roof, ISAF is going to take place in the following pattern beginning from the next year;

ISAF Fire&Rescue and ISAF Safety&Health Exhibitions will take place together on 10-13 September 2015, and

ISAF Security, ISAF IT Security and ISAF Smart Home exhibitions will take place on 17-20 September 2015.

18th INTERNATIONAL ISAF SECURITY EXHIBITION

Held on 18-21 September 2014, ISAF Security Exhibition brought together more exhibitors and visitors each year, and

proved that it is one of the events that must be absolutely visited.

Following the change we made in ISAF in 2012, our exhibition's concept “Total Security Solutions and Comfort” kicked in

particularly in the ISAF Security Exhibition. ISAF Security Exhibition, which largely had the electronic security industry in the

previous years, has become an exhibition where companies from all areas of security display their products.

ISAF Security, comprising the major part of ISAF, has made a significant development this year in terms of quality. All major

players of the industry, entire of the major global brands in this area took part in the ISAF Security Exhibition directly or via

their distributors. 45 foreign exhibitors and in total 206 companies attended the ISAF Security Exhibition and 68 indirect

exhibitors attended the exhibition this year. 46 international companies from 18 countries as well as 160 local companies

directly took part in the exhibition, and products of 461 companies were displayed in a 9800 m2 gross, 6318 m

2 net area.

18th INTERNATIONAL ISAF FIRE & RESCUE EXHIBITION

THE LEADING EXHIBITION IN THE INDUSTRY, FIRE&RESCUE

The only "Fire, Emergency and Search and Rescue Exhibition" of Turkiye, held on 18-21 September, ISAF Fire&Rescue

Exhibition continued to be the only exhibition of Turkiye which brings together the industry under the same roof.

Organized according to a "Total Security Solution" concept, the most significant contribution on the growth of ISAF in 2014

came from the Fire, Emergency and Search & Rescue industries. The ISAF Fire&Rescue Exhibition became an event that

embraces a major part of the industry in 2014 owing to the positive momentum we obtained in the past few years.

ISAF Fire&Rescue Exhibition has been an exciting convention that enables the Fire, Emergency and Search&Rescue

companies, who had long been engaged in different exhibitions and hadn't had their own exhibitions in our country to

come together under the same roof, where the problems of the industry are brought up and ideas and suggestions are

discussed, and where activities that primarily concern the industry take place, and it will continue to be that way.

The attention of the industry on the ISAF Fire&Rescue Exhibition this year, as it continued and increased its growth each

year, indicated that the targeted growth regarding the exhibition will be achieved on a larger scale every year. 9 foreign

exhibitors from 9 countries, 88 local and 23 indirect exhibitors took part in the exhibition, and the products of 103

companies were displayed in a 2,200 m2 gross, 1,372 m

2 net area.




ISAF 2014

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3rd INTERNATIONAL ISAF SAFETY&HEALTH EXHIBITION

DOMESTIC TRANSFORMATION AND DEVELOPMENT OF THE INDUSTRY ARE DISPLAYED IN ISAF

SAFETY&HEALTH EXHIBITION WITH EVERY COMPONENT THEREOF!

Held on 18-21 September 2014 and giving the industry its true identification, ISAF Safety&Health Exhibition brought the

information providers and users together, guided the industry with major activities, and continued to take place with a

better success rate each time, for 3 years.

Held in 2012 for the first time, ISAF Safety&Health Exhibition has been a highly anticipated event in the country since its

first year of launching. Gaining major momentum from the significant activity and dynamism introduced by the new law to

the industry in terms of occupational health and safety, ISAF Safety&Health Exhibition successfully took place the 3rd time

this year.

Having achieved a successful growth rate since the year of 2012 when it was first organized, ISAF Safety&Health Exhibition

continued to grow for 50% in 2014 and has thus become even more successful. Hosting all the major companies in the

industry, the event achieved a success beyond the expectations with 117 industry-specific exhibitors from inland and

abroad and 21,888 visitors.

Together with the dynamism brought to the industry by the standards and applications achieving an international level

owing to the new order introduced by the legal regulations regarding Occupational Health and Safety, the increasing

enthusiasm and excitement in our exhibition were highly evident in our exhibitors and guests alike.

117 companies from 8 countries, including Turkiye, attended directly and 20 companies attended indirectly, and the

products of 15 international companies were displayed in a 3,100 m2 gross and 1,973 m2 net area.

3rd ISAF IT SECURITY EXHIBITION

ISAF 18th International Information and Network security, held on 18-21 September 2014, presented the latest

technologies developed in the world with its 'Total Security Solutions and Comfort' concept.

ISAF IT Security Exhibition, where the latest trends in the world are followed and the latest technologies are displayed has

once more been an important commercial platform where all exhibitors prepared to be one step ahead of their competitors

this year. All products and solutions regarding information and network security responding to the increasing need for

security arising from the smart devices used by almost all individuals as a result of technological advancements were

displayed in the ISAF IT Security Exhibition. Comprising Information Security issues, which are the most significant part of

security today, the IT Security Exhibition hosted 68 exhibitors in a 900 m2 gross and 546 m2 net area in its third year.

Hosting 8 foreign companies from 8 countries including Turkiye, the products of 84 companies from 22 countries were

displayed in the exhibition. The IT Security Conference we organized on 18-21 September 2014 simultaneously with the

Information and Network Security Exhibition again this year has been the most comprehensive event in Turkiye organized

in this regard.




ISAF 2014

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3rd ISAF SMART HOME EXHIBITION

ISAF SMART HOME, AN EXHIBITION THAT PROVIDES COMFORT AND CONVENIENCE

The 3rd Smart Buildings and Building Automation Exhibition took place on 18-21 September this year within the

organization of the 18th International ISAF Exhibition. ISAF Smart Home Exhibition, presenting all Smart Building and

Building Automation Technologies, Systems and Materials, which are used increasingly more each day and gradually

beginning to be considered as a need rather than a luxury today, has been an event that finds smart, secure and

comfortable solutions for buildings with the latest technology systems again this year, with 93 exhibitor companies and

21,888 visitors.

Many of the products and technologies defined as smart building solutions and structure electronics, used in almost all

buildings built as of today were displayed in ISAF Smart Home Exhibition, which comprises the "comfort" extent of ISAF and

which we organized with the "Total Security and Comfort" concept.

The ISAF Smart Home Exhibition, which we began to organize in 2012 considering the large development and growth in the

market, hosted exhibitor companies who presented various products ranging from security to entrance and monitoring

systems, energy saving products to lighting systems, control systems to remote access systems. Users, operators and buyers

of these products from inland and abroad made the visitor profile of the event.

The ISAF Smart Home Exhibition, comprising Smart Buildings and Building Automation received great attention from the

visitors as people are beginning to use smart systems in almost all parts of their lives with the advanced technology. The

fact that almost all the products of general exhibitors of the ISAF Exhibition were companies making business on Smart

Buildings and Building Automation was a significant factor in enabling the general visitor to find what it is looking for. As the

attention on ISAF Smart Home Exhibition increased each day, 93 companies from 10 countries opened a stand. Products of

107 companies from 16 countries were displayed in 1300 m2 gross and 795m2 net area.

WORKS HAVE COMMENCED FOR ISAF 2015

Companies who attended the ISAF Exhibition each year regularly grew up in time and became significant and reliable

companies today.

Held an 18th time in 2014 with a success above the expectations, ISAF will bring together the investors once again next

year, upon making even larger trade agreements. The exhibition is filled more than 50% even now, since current exhibitors

reserve their seats for 2015 and many more exhibitors got in. Our works for ISAF 2015, following the industry closely, and

carrying its innovative approach and service quality to an upper level every year are ongoing in full speed.

See you in ISAF on 10-13 September 2015 and 17-20 September 2015...




ISAF 2014

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18th INTERNATIONAL ISAF SECURITY EXHIBITION

City / County Istanbul / TURKIYE

Location IDTM Istanbul Expo Center - Yesilkoy

First Organized In 2000

Frequency Annual

Date of Organization September, 18–21, 2014

Date of Organization - 2015 September, 17-20, 2015

Main Product Groups CCTV and Surveillance Systems, Security and Alarm Systems, Alarm Centers, Control

Systems, Access Control Systems and Equipment, Security Systems, Patrol

Equipment, Security Training, Academies, Schools, Environmental Security Systems,

Vehicle Security and Security Tools, Store Goods Security Systems,

Telecommunication Systems, RFID Hardware and Software, Other Security

Equipment and Materials

Total Area 9,800 m2

(Gross)

Participant Net m2 6,318 m

2 (Net)

Open Hours 10.00 – 18.00

Number of Visitors 4,886 (1st Day)

5,164 (2nd Day)

7,231 (3rd Day)

4,607 (4th Day)

Total Number of Visitors 21,888




ISAF 2014

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STATISTICS 2014

Participants 206

Domestic 160

Foreign 46

Exhibitors 461

Domestic 195

Foreign 266

2014 Participant Profile Turkiye, Austria, Azerbaijan, Britain, Bulgaria, China, Denmark, France, Germany,

Greece, India, Italy, Japan, Malaysia, Pakistan, South Africa, Taiwan, USA

2014 Exhibitor Profile Turkiye, Australia, Belgium, Brazil, Britain, Bulgaria, Canada, China, Finland, France,

Germany, Greece, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Korea, Latvia,

Lithuania, Luxembourg, Malaysia, Netherlands, Poland, Russia, Slovakia, South Korea,

Spain, Sweden, Switzerland, Taiwan, UAE, USA

2014 Visitor Profile Turkiye, Afghanistan, Albania, Algeria, Angola, Armenia, Australia, Austria,

Azerbaijan, Bahrain, Bangladesh, Belgium, Bosnia and Herzegovina, Britain, Bulgaria,

Canada, China, Cyprus, Czech Republic, Egypt, France, Georgia, Germany, Greece,

Hong Kong, Hungary, India, Iran, Iraq, Israel, Italy, Japan, Jordan, Kazakhstan,

Kirghizstan, Korea, Kosovo, Lebanon, Libya, Macedonia, Morocco, Netherlands,

Nigeria, Pakistan, Palestine, Peru, Poland, Portuguese, Romania, Russia, Saudi Arabia,

Singapore, Slovenia, Somali, South Africa, South Korea, Spain, Sweden, Switzerland,

Syria, Taiwan, Tunisia, Turkmenistan, UAE, Ukraine, USA, Uzbekistan, Vietnam,

Yemen




ISAF 2014

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18th INTERNATIONAL ISAF FIRE&RESCUE EXHIBITION




Frequency Annual



Main Product Groups Fire Prevention and Fire Protection, Fire Extinguishing Devices, Emergency Warning

and Signal Systems, Rescuing Equipment, Related State, Society, Education and

Consultation Organizations and Institutions

Total Area 2,200 m2

(Gross)


2 (Net)

Open Hours 10.00 – 18.00


5,164 (2nd Day)

7,231 (3rd Day)

4,607 (4th Day)





ISAF 2014

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STATISTICS 2014

Participants 88

Domestic 79

Foreign 9

Exhibitors 103

Domestic 48

Foreign 55

2014 Participant Profile Turkiye, Azerbaijan, Britain, Bulgaria, China, Germany, India, Korea, Pakistan,

2014 Exhibitor Profile Turkiye, Australia, Austria, Belgium, Britain, Bulgaria, Canada, China, Croatia, Finland,

France, Germany, Greece, Ireland, Israel, Italy, Japan, Korea, Latvia, Lithonia,

Malaysia, Netherlands, New Zealand, Poland, Slovenia, Sweden, Switzerland, Taiwan,

UAE, USA









Yemen




ISAF 2014

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3rd ISAF SAFETY&HEALTH EXHIBITION




Frequency Annual



Main Product Groups Personal Protective Equipment, Work Environment Safety and Protection, Work

Machinery Safety and Protection, Workplace Health, Related State, Society,

Education and Consultation Organizations and Institutions

Total Area 3,100 m2

(Gross)


2 (Net)

Open Hours 10.00 – 18.00


5,164 (2nd Day)

7,231 (3rd Day)

4,607 (4th Day)





ISAF 2014

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STATISTICS 2014

Participants 117

Domestic 102

Foreign 15

Exhibitors 135

Domestic 94

Foreign 41

2014 Participant Profile Turkiye, Azerbaijan, Belgium, Bulgaria, China, Germany, Pakistan, UAE

2014 Exhibitor Profile Turkiye, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany,

Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Pakistan, Slovenia, Spain,

Sri Lanka, Sweden, USA









Yemen




ISAF 2014

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3rd ISAF IT SECURITY EXHIBITION




Frequency Annual



Main Product Groups IT Security, Encoding Technologies, Risk Management Security, Measuring, Testing

and Control, Information Security Management, Data Security, Network Security,

Identification Systems, Wireless Applications, Sensitive Data and Record Protection,

Communication Security, Security Hardware and Technologies

Total Area 900 m2

(Gross)

Participant Net m2 526 m

2 (Net)

Open Hours 10.00 – 18.00


5,164 (2nd Day)

7,231 (3rd Day)

4,607 (4th Day)

Total Number of Visitors 21.888




ISAF 2014

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STATISTICS 2014

Participants 68

Domestic 60

Foreign 8

Exhibitors 84

Domestic 31

Foreign 53

2014 Participant Profile Turkiye, Azerbaijan, Bulgaria, China, France, India, Pakistan, USA

2014 Exhibitor Profile Turkiye, Britain, Bulgaria, Canada, China, France, Germany, Ireland, Israel, Italy,

Japan, Korea, Latvia, Lithuania, Poland, Russia, South Korea, Spain, Switzerland,

Taiwan, UAE, USA









Yemen




ISAF 2014

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3rd ISAF SMART HOME EXHIBITION

City / Country Istanbul / TURKIYE



Frequency Annual



Main Product Groups Building Management Systems, Remote Controller Systems, Smart Cards,

Identification, Personnel Attendance, Entrance, Door Monitoring, Communication

Systems, Energy Management Systems, Smart Heating-Cooling Systems, Lighting

Control Systems, Automatic Doors and Accessories, Audio, Light, Display Systems,

Digit Indicators, Motor Curtains, Generators, Lightning Protection, Earthing and

Lightning Rods, Computer Automation Software

Total Area 1,300 m2

(Gross)

Participant Net m2 795 m

2 (Net)

Open Hours 10.00 – 18.00


5,164 (2nd Day)

7,231 (3rd Day)

4,607 (4th Day)





ISAF 2014

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STATISTICS 2014

Participants 93

Domestic 81

Foreign 12

Exhibitors 95

Domestic 31

Foreign 64

2014 Participant Profile Turkiye Austria, Azerbaijan, Britain, Bulgaria, China, France, India, Pakistan, Taiwan

2014 Exhibitor Profile Turkiye, Belgium, Britain, China, Croatia, Czech Republic, Finland, Germany, Ireland,

Israel, Italy, Japan, Korea, Latvia, Lithonia, Malaysia, Netherlands, Poland, Russia,

Slovenia, Switzerland, Taiwan, USA









Yemen




ISAF 2014

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Basic Visitor Information

Local Visitor 95%

Regional

Marmara Region 35%

Central Anatolia Region 23%

Aegean Region 12%

Mediterranean Region 10%

Black Sea Region 9%

Eastern Anatolia Region 6%

Southeastern Anatolia Region 5%

Foreign Visitor 5%

Regional

Europe 43%

Middle East 38%

Asia 15%

Other 4%

Cities That Visited Most

1-İstanbul 6-Tekirdağ

2-Ankara 7-Antalya

3-Kocaeli 8-Sakarya

4-Bursa 9-Konya

5- İzmir 10-Kayseri




ISAF 2014

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Visitor Information Based on Operation Field

Security, Fire, Occupational Health and Safety 43%

Computer, Informatics, Telecommunication 12%

Electric and Electronic, Automation 9%

Public 11%

Structure, Construction, Contracting Companies, Contractors 8%

Security Directorates and TAF 7%

RFID, Hardware, Software 6%

Other 4%

Visitor Information Based on Profession Groups

Company Owner, Management / Director 20%

Technical Officer / Personnel 9%

Security Director / Officer 12%

Occupational Health and Safety Experts / Directors 16%

Engineer 13%

Public Institution Personnel 6%

Purchasing 8%

Security Directorates and TAF Personnel 5%

Tourism, Entertainment, Dining and Beverage Industry 2%

Architect, Interior Architect, Decoration 7%

Other 2%




ISAF 2014

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STATISTICS BASED ON YEARS

Number of Participant Companies Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014

TOTAL PARTICIPANT COMPANIES 137 142 144 159 166 277 306 319

Number of Exhibitor Companies Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014

TOTAL EXHIBITOR COMPANIES 251 293 310 317 322 471 502 530

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2007 2008 2009 2010 2011 2012 2013 2014

TOTAL PARTICIPANT COMPANIES

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2007 2008 2009 2010 2011 2012 2013 2014

TOTAL EXHIBITOR COMPANIES

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ISAF 2014

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Participant m² Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014

TOTAL m² Net 4,166 m² 4,281 m² 4,583 m² 4,787 m² 5,622 m² 9,185 m² 10,080 m² 10,984m²

TOTAL m² Gross 6,950 m² 7,135 m² 7,640m² 7,980 m² 9,370 m² 14,900 m² 17,150m² 17,300m²

Number of Visitors Based on Years

YEAR 2007 2008 2009 2010 2011 2012 2013 2014

TOTAL VISITORS* 14,329 15,537 15,946 16,354 18,480 18,747 20,268 21,888

* Total number of visitors to ISAF Security, ISAF Fire&Rescue, ISAF Safety&Health, ISAF IT Security and ISAF Smart Home Exhibitions.

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2007 2008 2009 2010 2011 2012 2013 2014

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2007 2008 2009 2010 2011 2012 2013 2014

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held on 18-21 september 2014, the isaf ... - smart life · volume exceeding the expectations...

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