Heinz Tomato Ketchup

Heinz Tomoto Ketchup

Parent Company

Heinz

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Redder Thicker Tastier; Good food everyday

USP

1 / 4

Heinz Tomato Ketchup

Heinz ketchup is one of the biggest brands in the world

STP

Segment

People who want to add a taste with everything they have

Target Group

All age groups middle and upper class

Positioning

Rich and tasty ketchup for everyone

SWOT Analysis

Strengths

2 / 4

Heinz Tomato Ketchup

1.Good brand name

2.Good advertising

3.Good distribution in big cities

Weaknesses

1. Food products have a limited shelf life

Opportunities

1.More advertising

2.Reach out to a bigger audience

Threats

1.Threat from existing brands and local competitors

Competition

3 / 4

Heinz Tomato Ketchup

Competitors

1.Kissan Tomato Ketchup

2.Delmonte Ketchup

4 / 4