heineken refreshes the parts other beers cannot reach

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Mediocrity is climbing Mediocrity is climbing molehills without molehills without sweating. sweating. teekayfourtwotwo teekayfourtwotwo 5:51:25, Mon Sep 17, 2012 5:51:25, Mon Sep 17, 2012

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Page 1: Heineken refreshes the parts other beers cannot reach

Mediocrity is climbingMediocrity is climbingmolehills withoutmolehills withoutsweating. sweating. teekayfourtwotwo teekayfourtwotwo 5:51:25, Mon Sep 17, 20125:51:25, Mon Sep 17, 2012

Page 2: Heineken refreshes the parts other beers cannot reach

Microsoft isn't evil,Microsoft isn't evil,they just make reallythey just make reallycrappy operatingcrappy operatingsystems.systems.

——Linus TorvaldsLinus Torvalds

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Persist as resolutely as you persist in eating.Persist as resolutely as you persist in eating.

Right now, mobile newspapers apps are availableRight now, mobile newspapers apps are availablemostly for the iPhone but this is changing very quickly.mostly for the iPhone but this is changing very quickly.When access is de facto ownership, how can we still sellWhen access is de facto ownership, how can we still sellcopies of our creations?copies of our creations?But are things really that dire?But are things really that dire?We rely on the visualisation in order to grasp complexWe rely on the visualisation in order to grasp complexideas and in order for our brain to process the highideas and in order for our brain to process the highfidelity of information.fidelity of information.

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Love is like wildflowers......it is often found in theLove is like wildflowers......it is often found in themost unlikely placesmost unlikely places

Aggregate vertical systemsAggregate vertical systems

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Something you lost will soon turn upSomething you lost will soon turn up

Prices range from a few dollars to hundreds or evenPrices range from a few dollars to hundreds or eventhousands of dollars for specialized newsletters.thousands of dollars for specialized newsletters.Paying for privacy will become a distinct option.Paying for privacy will become a distinct option.The traffic & attention pays for the music -soundsThe traffic & attention pays for the music -soundsfamiliar?familiar?So, in this case each post becomes a node of yourSo, in this case each post becomes a node of youridentity, which is shared with the entirety of the socialidentity, which is shared with the entirety of the socialnetwork.network.

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Just as we could haveJust as we could haverode into the sunset,rode into the sunset,along came thealong came theInternet, and it tripledInternet, and it tripledthe significance of thethe significance of thePC.PC.

——Andy GroveAndy Grove

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That which is escaped now, is pain to comeThat which is escaped now, is pain to come

For creators, this may be derived in many ways otherFor creators, this may be derived in many ways otherthan with cash payments.than with cash payments.Content will become completely mashed up withContent will become completely mashed up withAdvertising.Advertising.As a musician and composer, you stand for something.As a musician and composer, you stand for something.They ask the questions humans typically fail to ask.They ask the questions humans typically fail to ask.

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In conclusionIn conclusionMaximize holistic synergiesMaximize holistic synergiesRecontextualize revolutionary synergiesRecontextualize revolutionary synergiesReinvent front-end portalsReinvent front-end portalsand remember: Learn politeness from the impolite.and remember: Learn politeness from the impolite.

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Thank YouThank YouContact DetailsContact Detailshttp://teekayfourtwotwo.weavrs.info/http://teekayfourtwotwo.weavrs.info/

@TeeKayFour21@TeeKayFour21

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

GLORIA Project, SETUP Utrecht, Stefano CovreGLORIA Project, SETUP Utrecht, Stefano Covre

(Stè) �, Yair Tzur, gak, kenteegardin(Stè) �, Yair Tzur, gak, kenteegardin

CreditsCreditsThis presentation is licensed by teekayfourtwotwo This presentation is licensed by teekayfourtwotwo http://teekayfourtwotwo.weavrs.info/http://teekayfourtwotwo.weavrs.info/ using Creative using Creative

Commons V3 BY-SA-NCCommons V3 BY-SA-NC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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