heidi ambler - drive business with ibm connections content manager
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Keynote for Social ConnectionsTRANSCRIPT
Drive Business with IBM Connections Content Manager
Heidi Ambler
Director of Product ManagementSocial Software
IBM Corporation
Friday, June 28, 13
Who I Am
#ibmconnectionsFriday, June 28, 13
Share Away...
Learning about the awesomeness of #IBMConnections from @heidi_ambler #soccnx
#ibmconnections
on how Social Collaboration is driving business value
Friday, June 28, 13
Market data ... Where we are
28# of hours employees
spend writing emails & searching for information
Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
#ibmconnectionsFriday, June 28, 13
70% Searching, instead of...
• Re-using intellectual capital to:
• drive growth
• drive innovation
• solve customer problems
• sell more ... !
#ibmconnectionsFriday, June 28, 13
It’s time to discover and reuse ...
#ibmconnectionsFriday, June 28, 13
... and there are other forces at play changing the way we collaborate
#ibmconnectionsFriday, June 28, 13
Mobile is Transforming How We Interact
#ibmconnectionsFriday, June 28, 13
Cloud is Transforming Business Operations
Organizations are exploiting these cloud business enablers to drive innovation that extends well
beyond IT and into the boardroom.Business Scalabilityinstant capacity Masked
Complexityhandled by the cloud so you don't have to
Value Chain Connectivityeliminates traditional IT barriers
Cost Flexibilitypay as you go
Market Adaptabilityeasy to sample and deploy
Content-Driven experience customized by user need
Source: IBM Institute for Business Value Analysis 2012 http://www.ibm.com/services/us/gbs/thoughtleadership/
#ibmconnectionsFriday, June 28, 13
Social + Mobile + Cloud + People= Business Value
Our Focus...
#ibmconnectionsFriday, June 28, 13
Social -> Business Value
25%Improvement in
knowledge worker productivity
Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
#ibmconnectionsFriday, June 28, 13
Social -> Business Value
$1.3 Trillion
Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
#ibmconnections
Annual value that could be unlocked by social technologies in 4 sectors analyzed
Friday, June 28, 13
Social -> Business Value Spending is Increasing
Enterprises will spend $3.5 Billion in 2016 in enterprise social software up from $0.5 Billion in 2010
Source: http://www.idevnews.com/stories/5045/In%202012,%20Workers%20To%20Demand%20More%20Social%20Media,%20Mobility,%20Report%20SaysJan 2012
That’s 700% growth!
Source: http://bit.ly/IDCSocBizJune 2011
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50 percent of large organizations will have internal enterprise social networks,
of which 30 percent will be considered “as essential as email and telephones are today”
Gartner Research
Friday, June 28, 13
26%more revenue per employee
#ibmconnections
40%year-over-
year increase in new
business
33%time reduced to take new products to
market
Source: IBM Social Business Customer Testimonialshttp://www.ibm.com/social-business/us/en/customers.html
IBM Social Business ROI
Friday, June 28, 13
I want these results... What do I need?
Friday, June 28, 13
One Platform#ibmconnections
Friday, June 28, 13
IBM Leads in Social
1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 2009-20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboration Software Vendors, Q3 2012,
Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.
4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
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Social -> Business Value
6areas proven to benefit
from Social Business
#ibmconnectionsFriday, June 28, 13
Social Business Patterns
Merger & Acquisition
Find Expertise
Safety
Knowledge Sharing & Ideation
Recruiting & Onboarding
External Customer Insights
#ibmconnectionsFriday, June 28, 13
Social Business Patterns
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Use Case #1Knowledge Sharing and Ideation
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How to get from Ideas to Documented Knowledge
• From Idea to Activity to
Friday, June 28, 13
Crowdsource ideas
#ibmconnectionsFriday, June 28, 13
Work openly & foster transparency
#ibmconnectionsFriday, June 28, 13
Create a hub for team collaboration
#ibmconnectionsFriday, June 28, 13
Socialize Content Management
#ibmconnectionsFriday, June 28, 13
Structure your Document Management...
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... and make sure it is not buried somewhere
Friday, June 28, 13
Remember: Content is only valuable ...
#ibmconnectionsFriday, June 28, 13
... if the right people can find it at the right time
#ibmconnectionsFriday, June 28, 13
Create Brand Advocates
#ibmconnectionsFriday, June 28, 13
Gain customer insights
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In summary...
Source: Whitepaper: The Compelling Returns from IBM Connections in Support of Social Business http://www.ibm.com/social-business/us/en/understand-the-benefits.html
#ibmconnectionsFriday, June 28, 13
And there’s more patterns, that all add
up to...
Friday, June 28, 13
Proven Business Value Across the Board
#ibmconnectionsFriday, June 28, 13
• Social is here so you want to start now
• It’s important to have a single integrated social business platform
• Social can and will change how business is conducted
If you leave with nothing, leave with...
#ibmconnectionsFriday, June 28, 13
Learn More• Social for Business: http://
ibm.com/social
• Get started today! http://ibmcloud.com/social
• Video: Social Business is more than networking: http://www.youtube.com/watch?v=B2rvLuzrjq0
• Platform Demo: http://www.youtube.com/watch?v=PYMlu5KXN7Y
• App Catalog: http://catalog.lotus.com
Friday, June 28, 13
Learn More
• 6 Patterns - http://www.bloomsocialbusiness.com/ibm-6-patterns-in-achieving-social-business-success/
• 6 Patterns (eBook) - http://social.bz/download/IBM-social-patterns.pdf
• Can’t Miss Blog - http://www.lbenitez.com
Friday, June 28, 13
Thank You!
Friday, June 28, 13