hedge fund service providers hedge fund report card annual

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Headline Here Xxxx Xxxx Xxxxxxx Xxxxxxxxx www.institutionalinvestorsalpha.com Online Media Kit 2013 Hedge Fund Service Providers Hedge Fund Report Card Annual Alpha Hedge East Conference The Rich List Hedge Fund Compensation Report Hedge Fund 100 Fund of Funds 50 RIA Investment Forum Annual Family Office Wealth Management Forum Best Asian analysts Asia Hedge Fund 25 Private Equity Investment Forum 6th Annual Defined Contributions Symposium Family Office Wealth Conference Best U.S. Analysts, as voted on by Hedge Funds All-America Research team 7th Annual Defined Contribution Summit

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Page 1: Hedge Fund Service Providers Hedge Fund Report Card Annual

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Headline Here Xxxx Xxxx Xxxxxxx Xxxxxxxxx

www.institutionalinvestorsalpha.com Online Media Kit 2013

Hedge Fund Service Providers

Hedge Fund Report Card

Annual Alpha Hedge East Conference

The Rich List

Hedge Fund Compensation Report

Hedge Fund 100

Fund of Funds 50

RIA Investment Forum

Annual Family Office Wealth Management Forum

Best Asian analysts

Asia Hedge Fund 25

Private Equity Investment Forum

6th Annual Defined Contributions Symposium

Family Office Wealth Conference

Best U.S. Analysts, as voted on by Hedge Funds All-America Research team

7th Annual Defined Contribution Summit

Page 2: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Bringing back a brand that stands out for performance

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

The need for information is greater than ever and the importanceof what we do in the hedge fund space sets Institutional Investor’s Alpha apart from any other financial title in the industry today.

Institutional Investor’s Alpha was relaunched in October 2012 as a newly designed website, and identity. (Prior to this relaunch the site had been published under the name Institutional Investor’s Alpha as part of a joint venture between Institutional investor and its sister company HFI.) We are pleased to now be the dedicated Institutional Investor hedge fund content website for unparalleled insights into the alternatives markets.

As only Institutional Investor’s Alpha can, we capture the essence of the personalities that move this exciting world of fast paced decisions and burgeoning assets now hitting $2.2 trillion.

Our research and rankings serve as the gold standard in the industry and include: • The Rich List, Hedge Fund

Compensation Report• Hedge Fund Compensation Report• Best Analysts

(Europe, U.S. & Asia)• Europe Hedge Funds 50,• Hedge Fund Service Providers, • The Hedge Fund 100.

With meaningful returns in a low rate environment ever more difficult to attain, Institutional Investor’s Alpha is a must read for anyone seeking to stay ahead of the curve.

Page 3: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Audience

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Primary titles include:

Chief Executive Officer

Chairmen

President

Director

Chief Operating Officer

Owners/Partner

Managing Director

General Manager

Chief Financial Officer

Treasurer

Chief Investment Officer

Director of Investments

Portfolio Manager

Fund Administrator

Retirement Fund Committee Member

Employee Benefits Managers

Research Directors

Securities Analyst

Trader

Dealer

Vice Presidents

and other senior positions

16,923Unique Monthly Visitors*

71,081Monthly Page Views*

Institutionalinvestor’s Alpha.com reaches a diverse audience of senior level hedge fund managers, executives, Investors and service providers within the global hedge fund community.

* Source: Google Analytics 10/1/12 – 12/31/12

Audience Breakout

58%32%

4%6%

Asset Managers

• Hedge Fund

• Fund of Fund

• Real Estate

• Private Equity

• Independent

Investment

Advisors

Service Providers

Corporations

Investors

• Corp Pensions

• Govt Pensions

• Union Pensions

• Foundations

• Endowments

• Family office

• Sovereign Wealth

• Associations

• Non-profits

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*Based on print circulation, composed of paid, controlled, digital subscribers and relevant names from our proprietary database
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Page 4: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Content

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Institutional Investor’s Alpha employs a ”web-first” editorial strategy. All content appears on the website (and in many cases in greater depth) before it appears in print, ensuring that site visitors have the most immediate access to our content. Site content is updated on a daily, weekly and monthly basis.

Primary Content Features

• Performance Data

• Research & Rankings

• Hedge Fund Industry News & Analysis

• Indices

• In-depth Features

• Inside the Trade

• Strategies

• The Good Guys

• The Rich ListHedge Fund 100

• Hedge Fund Report Card

• Commentary

• Portfolio Watch

• Pension Corner

• Profiles & Interviews with the

industry’s thought leaders

• Quick Polls

• The Niche Player

• Blogs

• Video

• Weekly eNewsletter (Wed)

12,000 hedge fund subscribers

• Daily Steve Taub eNewsletter

30,000 subscribers per day

Page 5: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Primary Content Sections / Exciting New Features

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

DATA

Get exclusive access to information

on U.S single-manager hedge funds.

Over 3,500 funds listed and 86% of

the $billion funds. Drill down into the

data by category and isolate funds

by strategy, asset size, location,

manager and many other variables.

ARCHIVES

An abundance of historical content

dating back to 2003 from Alpha,

Absolute Return & Alternative

Investment News

RESEARCH & RANKINGS

Instant access to global industry

research and rankings at the moment

of release, from The Rich List to

The Billion Dollar Club and annual

performance awards.

LEAGUE TABLES

Identify the best performing funds

with exclusive access to our up to

the minute US league tables, which

give month-by-month performance

data.

INDICES

The industry’s most accurate

benchmark of hedge fund

performance

NEWS & FEATURES

Access a wealth of up-to- the-

minute online content including

breaking news, interviews, profiles,

strategies, launches & closures,

commentary & analysis.

MOBILE

Access all the latest news from

AR on the go from your handheld

device in a format that suits you.

Page 6: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Advertising Opportunities

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

ROS Banners

Roadblocks

Prestitial Welcome ads

Webcasts

Custom Video

Custom eBooks

Contextual

Whitepaper Lead-Gen

728x90 Leaderboard

300x250 IMU

300x250 IMU

Page 7: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Advertising Opportunities & Costs

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Institutional Investor’s Alpha editorial reach and highly targeted circulation allow advertisers to benefit from a unique platform and gain access to the world’s most powerful Hedge Fund audience. Our online advertising & sponsorship opportunities include:• ROS Banners • Custom eBooks• Pre-stitial Welcome Ads • Contextual Marketing• Video • iPad sponsorships • Exclusive daily & Weekly eNewsletter Sponsorships • Thought-leadership Webcasts, including Guaranteed Lead-Gen

Gross Net

ROS Leaderboards (728x90) $182 CPM Open Rate $159 CPM (Combined website banner buys of 75,000 or more impression)

$155 CPM Open Rate $135 CPM (Combined website banner buys of 75,000 or more impressions)

ROS IMUs (300x250) $182 CPM $159 CPM (Combined website banner buys of 75,000 or more impressions)

$155 CPM $135 CPM (Combined website banner buys of 75,000 or more impressions)

Website Welcome ads $4,118 per week $3500 per week

Alpha Weekly eNewsletter sponsorship (12,000 recipients)

$3,529 per week $3000 per week

Daily eNL sponsorship - S.Taub $5,882 per day / 17,647 per week $5,000 per day / $15,000 per week

Alpha Daily Blog eNewsletter sponsorship (30,000 recipients)

$5000 per day / $15,000 per week $5000 per day / $15,000 per week

Contextual $16,471 / 12-months $8,824 / 6-months

$14,000 / 12-months $7,500 / 6-months

Custom Webcasts (with Lead-Gen) $1,000 Audio Format / Sponsor Content $31,000 Video Format / Editorial Content $25,000 Audio Format / Sponsor Content $37,000 Video Format / Editorial Content

$1,000 Audio Format / Sponsor Content $31,000 Video Format / Editorial Content $25,000 Audio Format / Sponsor Content $37,000 Video Format / Editorial Content

Custom eBooks (with Optional Lead-Gen $14,118 net per eBook (no Lead-Gen)$18,824 net per eBook (50 guaranteed leads)$23,529 net per eBook (100 guaranteed leads)

$12,000 net per eBook (no Lead-Gen)$16,000 net per eBook (50 guaranteed leads)$20,000 net per eBook (100 guaranteed leads)

Video (Pre-roll, Stand -alone, Custom $5,882 per episode (Pre-roll and Stand-alone) $14,118 per episode (Custom)

$5000 per episode (Pre-roll and Stand-alone) $12,000 per episode (Custom)

CostsWebsite Banners are sold on a Run-of-Site bases. Each web page includes: Top 728x90 Leaderboard, and two 300x250 IMUs.

Technical Specs: See last page

Page 8: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

eNewsletter Sponsorships

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

728x90 Leaderboard

300x250 IMU

Note: All AR eNewsletters follow this design format

Gross Net

Alpha Weekly eNewsletter sponsorship (12,000 recipients) $3,529 per week $3000 per week

Daily eNL sponsorship - S.Taub (30,000 recipients) $5,882 per day / 17,647 per week $5,000 per day / $15,000 per week

Page 9: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Thought Leadership Webcasts

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

What is a Webcast? Webcasts are custom produced interactive audio or video broadcast presentations that offer a hi-profile, cost efficient way for advertisers to present timely and engaging thought leadership content to custom targeted segments of the Institutional Investor‘s Alpha audience. Webcast generally run about an hour in length, and can be broadcast live or on-demand.

Content: Each webcast is custom produced for the sponsor. Institutional Investor’s Alpha offers two content formats –Editorial-Driven Webcasts and Vendor-Driven Webcasts. Editorial-Driven Webcasts leverage our editor’s strong expertise on webcast is specifically dedicated to presenting the sponsor’s product solutions. Vendor-Driven Webcasts, on the select core topics of interest to the Institutional Investor’s Alpha market and the sponsor. The content in this presentation format primarily focuses on broad market issues to which the sponsor offers expertise and product solutions, thus positioning the sponsor as a thought leader within this segment of the market. Within the context of this broader presentation a 10-15 minute portion of the other hand, specifically focus on the sponsor’s market position and product solutions. As an augment to the core presentation for either content format, webcasts can include synchronized slides, audience Q & A,, audience polling, and other interactive features. Presentation formats can include: Single moderator presentations, panel discussions, or Interviews with top executives from the sponsoring company, customers and/or analysts.

Highly Qualified Targeted Reach: Institutional Investor ‘s Alpha webcast audiences comprise of registered

participants from the Institutional Investor’s Alpha databases, as well as invited attendees from the sponsors’ own customer/prospect lists. The audience for each webcast is custom developed around the specific targeting criteria of the sponsoring company. Additionally, while the live event broadcast takes place at a designated date and time chosen by the sponsor (typically early in the morning before the market’s open in NY), webcasts are also available for on-demand viewing for 12 months after the initial broadcast.

Guaranteed Lead Generation: The primary goal of any advertising or sponsorship is to generate quality leads. Through customized registration and reporting, you will receive a minimum of 200 high quality event registration leads, including full contact information.

Interactive Elements: Within the Webcast, you can have clickable company logos, downloadable documents, URL’s and constant exposure to your branded player.

Full Turnkey Project Management: Institutional Investor’s Alpha handles all aspects of your webcasts, including audience development, marketing, management of the content develop process, event production, and lead reporting.

Lead Time: Typically 8 weeks

Page 10: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Thought Leadership Webcasts

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

ElementsWebcast events are a truly interactive experience. So allow your sponsorship to put that interactivity to work for you. Not only will your logo get prime placement throughout the event and registration process, but you also include links directly to your website and documents that can be directly downloaded from the event player.

Custom Registration Site• Customized look and feel• Room for sponsors logos• Immediate event access• Custom registration

questions• Complete security

for viewer and host protection

Event Player• Customized look and feel• Audio and video with

synchronized slides• Downloadable documents• Sponsor logos• Speaker bios• Q&A• MP3/MP4 downloads• Full screen slides• End of event URL direction

Reporting• Customized report format• Custom report containing

exactly the information requested during

Format Gross Net

Vendor Perspective Video Format $36,471 $31,000

Editorial Perspective Video Format $43,529 $37,000

Vendor Perspective Audio Format $22,353 $19,000

Editorial Perspective Audio Format $29,412 $25,000

Costs

Page 11: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Custom Produced eBook Program With Optional ad-Gen

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

This sponsorship program provides the sponsoring company with a direct means for reaching and engaging their target audience within a custom produced editorial product while also generating qualified leads. The program includes the development and distribution of custom produced multi-page (12-22 pages) digital eBooks on the topic(s) of the client’s choosing.

Content for the eBooks are produced and managed by the Institutional Investor’s Alpha editorial team. Clients will have the option to contribute content as well (articles, whitepapers, video, podcasts). Each eBook includes prominent client branding elements, including: “Sponsored by________________” on the cover page, hyper-linked logos on every other page, and an “About the Sponsor” page that can include company and product descriptions, links to various client site destinations, whitepapers, contacts etc... Additionally, each eBook will include imbedded videos, two (2) sponsor 300x250 IMU ads (or digest sized full page ads) within the eBook, and optional gated registration.

Each eBook is distributed via a custom eNewsletter which will be emailed to a targeted segment of the II online audience. (Typically 30-40,000 recipients depending on the targeting) The eNewsletter will include a brief synopsis for each story included in the eBook, as well as a direct link to the full eBook. Each NL will also include a 728x90 Top Leaderboard and a 300x250 banner ad for additional client branding.

Lead-Gen Option As an add-on to your eBook(s), we can include gated registration and a registered lead-gen guarantee. Registration information will include: Name, Company, Title, email address, and company address. eBooks that include the lead-gen option will include additional targeted marketing support, including Institutional Investor’s Alpha produced targeted email blasts and/or banner advertising.

eBook Option Cost (gross) Cost (net)

eBook (no Lead-Gen Component) $14,118 $12,000

eBook with 50 Guaranteed Leads $18,824 $16,000

eBook with 100 Guaranteed leads $23,529 $20,000

Sponsored eBook

May 2012 • An Institutional Investor eBook

CLOUD COMPUTING FOR ASSET MANAGERSSponsored by

Costs

Page 12: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Custom Video Series: Exclusive Sponsorship

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Institutional Investor’s Alpha will custom produce a multi-episode series of prominently featured 5-7 minute video programs featuring [the sponsor] on the core topic(s) of the their choosing.

Each episode will feature an Institutional Investor’s Alpha editor interviewing one (or possibly two) [sponsor] executives and/or clients on that episode’s featured topic. Institutional Investor will work with [the sponsor] to script the video series.

In addition to the primary content, each episode will include the following sponsor branding elements, including Opening Signature, 15-second pre-roll and logo Closing Signature.

All production, editing and logistical elements will be handled by Institutional Investor’s Alpha. Program shoots will take place in NYC.

The Institutional Investor Custom Video series will be rolled out over a TBD multi-week period. The Institutional Investor’s Alpha video player will prominently positioned on the www.institutionalinvestorsalpha Home Page, as well as on the relevantInstitutional Investor content channel landing page(s), and within the Institutionalinvestor.com video library. After each episode is replaced with a new episode in the series, they will continue to be accessible for six (6) months within the Institutional Investor’s Alpha Video Library.

Option Cost (gross) Cost (net)

Pricing per custom produced episode $5,882* $5,000*

Pricing for a custom produced 5-episode series $29,412* $25,000*

Supplied pre-roll Fronting II editorial video $14,118 per week $12,000 per week

Supplied stand-alone sponsor video spots $70,588 per week $60,000 per week

Investor Analytics Chairman and CEO, Damien Handzy

Liquidnet CEO, Seth Merrin

Costs

Page 13: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

iPad App Sponsorship / Coming Early 2013

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

The Institutional Investor’s Alpha iPad App is designed as a free access, premium platform extension of the Institutional Investor media brand. The App is designed to provide busy executives with the critical II analysis, data analytics and news in the fields we traditionally cover—Asset management, Investment strategy, Pensions, Private equity, Risk, FX, etc. The content will mirror the primary content featured on

www.institutionalinvestorsalpha. Each story, selected by an iPad editor, will include a teaser as well as a link to the full story.

The iPad editor will provide key content selections, designed for use by time pressed executives and executed in time for the London and New York commutes. Additional features include new media sections including a searchable archive of podcasts and videos. In a second phase of the Institutional Investor’s Alpha App release planned for early 2013, we will include interactive analytics for parsing our proprietary data, so that users can perform bespoke charting and spreadsheet functions.

Sponsorships are sold on an exclusive basis on a Quarterly to Annual basis

Sponsorship includes a full page opening (Gateway) ad, plus a bottom banner on each page of the app

Frequency Cost (gross) Cost (net)

per month

per quarter

Full Page Size Banner Size

Portrait orientation 768x960 Portrait orientation 738x70

Landscape orientation 1024x704 Landscape orientation 994x70

Costs TBD Pending Launch Specifications

Page 14: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Contextual Marketing

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Placing your targeted message directly adjacent to relevant editorial on Institutional Investor‘s Alpha.com

Powered byVertical Search Works

What is the Contextual Marketing Program? Editorial adjacent advertising. Your message appears next to every relevant article on Institutional Investor‘s Alpha.com, including article archiveal material.

How does it work?Institutional Investor‘s Alpha creates a custom micro-site for you using your web pages and information, i.e. products, services and solutions, white papers, industry insights., etc. All information on your micro-site is indexed for keywords and matched against AR taxonomy.

When editorial content that is relevant to your company’s products or services is viewed on Institutional Investor‘s Alpha.com, your message and link appear adjacent to our editorial content. Viewers can click to link directly to your custom micro-site, generating high-interest potential customers. All links on your micro-site are trackable and your micro-site information can be updated regularly. This program will increase your SEO (Search Engine Optimization) scoring on Google and the other search engines!

Option Cost (gross) Cost (net)

Full-Year Program $16,471 $14,000

Six-Month Program $8,824 $7,500

Costs

Page 15: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Contextual Marketing

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

How it Works 1. A site visitor clicks on the article which is of interest to them.

2. Contextual related links appear next to the editorial from advertisers with relevant marketing information. The viewer clicks on the advertiser’s related link for additional information, products or services related to the article.

3. The advertiser’s message related to the article is delivered to the viewer without having to leaveinstitutionalinvestor.com.

4. Your customers and prospects will also be driven to your content via the searchable vertical directory. In addition your content will benefit from SEO (Search Engine Optimization).

Powered byVertical Search Works

Page 16: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Online Technical Specifications

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Website Banners are sold on a Run-of-Site / Share-of Voice sponsorship bases.

Each web page includes: • Top Leaderboard• Upper IMU• Lower IMU.

* For all rich media, please include a backup gif (if running tags, please have backup gif uploaded on the back end)** For all eNewsletter banners, please include an alt.text version.

Banner Type Dimensions Max Size Looping Format

Top Leaderboard 728 x 90 35kb Unlimited, 3X recommended any

IMU (Box) 300 x 250 35kb Unlimited, 3X recommended any

Welcome & Interstitial Ads 640 x 480 100kb Unlimited, 3X recommended any

eNewsletter banners (IMU) 300 x 250 35kb Static gif / jpg – no flash

Video 5-30 sec. NA NAMP4 Preferred. Can work with most formats

General Specs

Creative should clearly state “Roll Over/Peel Me For More Info” (or something similar)

A maximum of 30% of the banner can contain the hotspot.

The hotspot must be on/around the area the says: “Roll Over/Peel Me For More Info”

Running a wrapper on page: only one banner can expand by roll-over

Panel should disappear upon user scroll off.

Size: 40K max file size on initial load up to 1.2mb for polite download for in-banner video

We only accept one expanding RM banner per wrapper/page.

Audio must be user-initiated on mouse click

Mute button required

Horizontal Panel

Panel will expand downwards from the 728x90 ad placement

Drop Down/ Peel Back panel should not exceed 728x200 pixels in total, banner inclusive.

Large Box

Panel will expand downwards and/or to the left from the 300x250 ad placement

Expanding panel should not exceed 600x500 pixels in total, banner inclusive.

In-Banner Video

OK to run video in the expandable banner

The video itself should be no longer than 15 seconds.

Email all creative to: Michelle [email protected] or call 212-224-3103

Institutional Investor‘s Alpha.com accepts all rich media formats; eNewsletters – gif or jpeg only

Expandable Banner Specs: Third Party Served

Page 17: Hedge Fund Service Providers Hedge Fund Report Card Annual

Online Media Kit 2013

Contact Information

www.institutionalinvestorsalpha.com

For Further Information: Michael Feinberg, Online Publisher: 212-224-3320 [email protected]

Managing DirectorDavid Antin212 224 [email protected]

Online PublisherMichael Feinberg 212 224 [email protected]

Publisher, AlphaJoy DeSanto212 224 [email protected]

Publisher, InternationalChristine Cavolina44 207 303 [email protected]

New YorkMark Lee212 224 [email protected]

Doug Campbell212 224 [email protected]

Robyn [email protected]

Africa David [email protected]+44 207 630 7630

AsiaPrachish Chakravorty Publisher, Asia852 2912 8035 [email protected]

Caribbean & Latin America Craig D. Leon593 99 38 [email protected]

Latin America Lorna Solis212 [email protected]

Middle East & EuropeNora Lamoudi 44 207 303 [email protected]

Russia, CEE & CISNatalia [email protected]+44 207 303 1729