hec certification digital innovation for business : the lean startup
DESCRIPTION
Présentation finale de notre projet MerciAlphonse.com Le projet s'inscrit dans le cadre du challenge The Lean Startup de la Certification Digital Innovation for Business à HEC Paris avec Epitech. Le projet avait pour but de faire un copycat de Taskrabbit.com sur le marché français. Équipe du projet : HEC - Michael A. Nahmias EPITECH - Nicolas Danino EPITECH - Alexis Lutun HEC - Rémy SalettesTRANSCRIPT
Askwhateveryou want
Deliver my meal
DO MY LAUNDRY
TEACH ME JAPANESE
HELP ME WITH MY ACCOUNTING STUFFS
ASSEMBLE MY IKEA FURNITURES
PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS
FIX MY LAPTOP
SEW UP MY SOCKS
DO SOME MARKET RESEARCHs
DO what YOU’re best at
Merci Alphonse.com
jeudi 14 juin 12
Askwhateveryou want
Deliver my meal
DO MY LAUNDRY
TEACH ME JAPANESE
HELP ME WITH MY ACCOUNTING STUFFS
ASSEMBLE MY IKEA FURNITURES
PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS
FIX MY LAPTOP
SEW UP MY SOCKS
DO SOME MARKET RESEARCHs
DO what YOU’re best at
request, $
Merci Alphonse.com
jeudi 14 juin 12
Askwhateveryou want
Deliver my meal
DO MY LAUNDRY
TEACH ME JAPANESE
HELP ME WITH MY ACCOUNTING STUFFS
ASSEMBLE MY IKEA FURNITURES
PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS
FIX MY LAPTOP
SEW UP MY SOCKS
DO SOME MARKET RESEARCHs
DO what YOU’re best at
request, $ find, $
Merci Alphonse.com
jeudi 14 juin 12
Askwhateveryou want
Deliver my meal
DO MY LAUNDRY
TEACH ME JAPANESE
HELP ME WITH MY ACCOUNTING STUFFS
ASSEMBLE MY IKEA FURNITURES
PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS
FIX MY LAPTOP
SEW UP MY SOCKS
DO SOME MARKET RESEARCHs
DO what YOU’re best at
request, $ find, $
do the job
Merci Alphonse.com
jeudi 14 juin 12
Askwhateveryou want
Deliver my meal
DO MY LAUNDRY
TEACH ME JAPANESE
HELP ME WITH MY ACCOUNTING STUFFS
ASSEMBLE MY IKEA FURNITURES
PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS
FIX MY LAPTOP
SEW UP MY SOCKS
DO SOME MARKET RESEARCHs
DO what YOU’re best at
request, $ find, $
do the jobrate
Merci Alphonse.com
jeudi 14 juin 12
You’re not working. You’re running for trophies.
DOG RUNNER IKEA ASSEMBLER STAR PHOTOGRAPHERjeudi 14 juin 12
60% online readyx
3,9m urban, high revenues
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
60% online readyx
3,9m urban, high revenues
5 times a yearx
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
20€ / order on avgx
60% online readyx
3,9m urban, high revenues
5 times a yearx
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
20€ / order on avgx
60% online readyx
3,9m urban, high revenues
5 times a yearx
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
20€ / order on avgx
= ~230€m addressable market
60% online readyx
3,9m urban, high revenues
5 times a yearx
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
20€ / order on avgx
= ~230€m addressable market
60% online readyx
3,9m urban, high revenues
5 times a yearx
Expected rev. 2016: 23€m (10% ms)(vs. 48m$ in 2011 for Task Rabbit)
Attractive, UnAddressed market.
Source: INSEE, Xerfijeudi 14 juin 12
A comprehensive business model.
Aggressive marketing campaign3.3m€ (2013-2015)
20% margin on all payments
No other major cost
jeudi 14 juin 12
33m! sales by 2017. Profitable in 2014.
0 €
8 750 000 €
17 500 000 €
26 250 000 €
35 000 000 €
2013 2014 2015 2016 2017(460 000 €)
(95 000 €)
270 000 €
635 000 €
1 000 000 €
Revenues Net profit
~3% net marginwith continuous mkting invest.
jeudi 14 juin 12
Why we need you: 500k! to make it happen.
500k€ to cover 2013-2014 member acquisitions and cash requirements
2013 2017
Your equity (25% ownership)
0,5m€ 5m€
EBITDAx 13x
Cash-On-Cashx 10x
Juicy investment
jeudi 14 juin 12