hec certification digital innovation for business : the lean startup

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Merci Alphonse.com HOME SERVICES. REINVENTED.

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Présentation finale de notre projet MerciAlphonse.com Le projet s'inscrit dans le cadre du challenge The Lean Startup de la Certification Digital Innovation for Business à HEC Paris avec Epitech. Le projet avait pour but de faire un copycat de Taskrabbit.com sur le marché français. Équipe du projet : HEC - Michael A. Nahmias EPITECH - Nicolas Danino EPITECH - Alexis Lutun HEC - Rémy Salettes

TRANSCRIPT

Merci Alphonse.com

HOME SERVICES. REINVENTED.

jeudi 14 juin 12

bUSY LIFE. NO TIME TO LOSE. .

jeudi 14 juin 12

one skilled guy out there can sAVE YOUR TIME.

jeudi 14 juin 12

but how to spot him?

jeudi 14 juin 12

Askwhateveryou want

DO what YOU’re best at

Merci Alphonse.com

jeudi 14 juin 12

Askwhateveryou want

Deliver my meal

DO MY LAUNDRY

TEACH ME JAPANESE

HELP ME WITH MY ACCOUNTING STUFFS

ASSEMBLE MY IKEA FURNITURES

PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS

FIX MY LAPTOP

SEW UP MY SOCKS

DO SOME MARKET RESEARCHs

DO what YOU’re best at

Merci Alphonse.com

jeudi 14 juin 12

Askwhateveryou want

Deliver my meal

DO MY LAUNDRY

TEACH ME JAPANESE

HELP ME WITH MY ACCOUNTING STUFFS

ASSEMBLE MY IKEA FURNITURES

PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS

FIX MY LAPTOP

SEW UP MY SOCKS

DO SOME MARKET RESEARCHs

DO what YOU’re best at

request, $

Merci Alphonse.com

jeudi 14 juin 12

Askwhateveryou want

Deliver my meal

DO MY LAUNDRY

TEACH ME JAPANESE

HELP ME WITH MY ACCOUNTING STUFFS

ASSEMBLE MY IKEA FURNITURES

PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS

FIX MY LAPTOP

SEW UP MY SOCKS

DO SOME MARKET RESEARCHs

DO what YOU’re best at

request, $ find, $

Merci Alphonse.com

jeudi 14 juin 12

Askwhateveryou want

Deliver my meal

DO MY LAUNDRY

TEACH ME JAPANESE

HELP ME WITH MY ACCOUNTING STUFFS

ASSEMBLE MY IKEA FURNITURES

PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS

FIX MY LAPTOP

SEW UP MY SOCKS

DO SOME MARKET RESEARCHs

DO what YOU’re best at

request, $ find, $

do the job

Merci Alphonse.com

jeudi 14 juin 12

Askwhateveryou want

Deliver my meal

DO MY LAUNDRY

TEACH ME JAPANESE

HELP ME WITH MY ACCOUNTING STUFFS

ASSEMBLE MY IKEA FURNITURES

PAINT MY GATEPET MY DOGPHOTOSHOP MY HOLYDAYs PICS

FIX MY LAPTOP

SEW UP MY SOCKS

DO SOME MARKET RESEARCHs

DO what YOU’re best at

request, $ find, $

do the jobrate

Merci Alphonse.com

jeudi 14 juin 12

Merci Alphonse.comHELP. HERE. NOW.

Fast & simple Social Fun!jeudi 14 juin 12

One page. FOUR STEPS. there you go.

jeudi 14 juin 12

Social reputation. Serious quality.

jeudi 14 juin 12

You’re not working. You’re running for trophies.

jeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNER

jeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNER

jeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNER

jeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNERjeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNER IKEA ASSEMBLERjeudi 14 juin 12

You’re not working. You’re running for trophies.

DOG RUNNER IKEA ASSEMBLER STAR PHOTOGRAPHERjeudi 14 juin 12

demo

Example

CUSTOMERs ACQUISITION: do more with less.

jeudi 14 juin 12

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

3,9m urban, high revenues

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

60% online readyx

3,9m urban, high revenues

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

60% online readyx

3,9m urban, high revenues

5 times a yearx

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

20€ / order on avgx

60% online readyx

3,9m urban, high revenues

5 times a yearx

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

20€ / order on avgx

60% online readyx

3,9m urban, high revenues

5 times a yearx

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

20€ / order on avgx

= ~230€m addressable market

60% online readyx

3,9m urban, high revenues

5 times a yearx

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

20€ / order on avgx

= ~230€m addressable market

60% online readyx

3,9m urban, high revenues

5 times a yearx

Expected rev. 2016: 23€m (10% ms)(vs. 48m$ in 2011 for Task Rabbit)

Attractive, UnAddressed market.

Source: INSEE, Xerfijeudi 14 juin 12

Why so high? FEW COMPETITORS.

jeudi 14 juin 12

A comprehensive business model.

Aggressive marketing campaign3.3m€ (2013-2015)

20% margin on all payments

No other major cost

jeudi 14 juin 12

33m! sales by 2017. Profitable in 2014.

0 €

8 750 000 €

17 500 000 €

26 250 000 €

35 000 000 €

2013 2014 2015 2016 2017(460 000 €)

(95 000 €)

270 000 €

635 000 €

1 000 000 €

Revenues Net profit

~3% net marginwith continuous mkting invest.

jeudi 14 juin 12

Why we need you: 500k! to make it happen.

500k€ to cover 2013-2014 member acquisitions and cash requirements

2013 2017

Your equity (25% ownership)

0,5m€ 5m€

EBITDAx 13x

Cash-On-Cashx 10x

Juicy investment

jeudi 14 juin 12

Questions?

Fast & simple Social Fun!

Merci Alphonse.com

jeudi 14 juin 12