HeBS CMS Plus

1

Phone: 212.752.8186. E-mail: sales@hebsdigital.com Address: 6W 48th St. 8th Floor, New York, NY 10036

A Next Generation, Multi-Function Content Management System (CMS) for Single-Property WebsitesWe know that hoteliers sometimes need to make changes to their websites on the fly. To meet this necessity, HeBS offers the most advanced Content Management System (CMS) in the industry today.

The HeBS CMS PLUS allows hoteliers to add and edit both textual and visual content on a 24/7 basis, publish/un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage the photo selection on the website, and automatically push new specials and promotions to the hotel social media profiles and mobile website. This solution makes website updates and cross channel content delivery easy and efficient - no special technical skills or HTML knowledge required!

The HeBS CMS Plus is the perfect solution for hoteliers operating in today’s dynamic 24/7-communication environment.

Feature Description

Copy Editor Perform text changes on every page of the website

Image Manager Manage all images on every page of the website

Special Offers Manager Feature new special offers, packages and promotions on the hotel website, and create landing pages for each

Featured Special Promo Tile Manager

Manage the Featured Special Tile on the property Home Page

Interactive Events Calendar Manager

Feature onsite events and area happenings

eRFP Manager Central database where all eRFPs are stored and may be exported

PDF Uploader Upload PDF Files to website

Content Push to Social Media Profiles

Your new special offer, package or promotion is pushed automatically to the hotel profiles on facebook & Twitter

Content Push to Mobile Site Automated push of new special offers, packages or promotions to the mobile site

Meta Data Manager Manage Page Titles, Description Tags and Meta Tags

Press Room Manage press releases on a dedicated page of your site

Features At-a-GlanceQuick login to an easy-to-use and functional dashboard with tabs to the various HeBS CMS Plus features and functionality:

Meta Data: editing META titles, descriptions, keyword tags

Advanced WYSIWYG editor for on-page copy updates and edits

Automated Content Push to Social Media and Mobile

HeBS CMS Plus

2

Phone: 212.752.8186. E-mail: sales@hebsdigital.com Address: 6W 48th St. 8th Floor, New York, NY 10036

Features:

• Automated content push to Social Media Profiles: Your new special offer, package/promotion or event is posted automatically on the hotel profiles on

• Facebook

• Twitter

• Automated content push to the hotel mobile site: Your new special offer, package/promotion or event is published automatically on the hotel mobile site

Features:

• Advanced WYSIWYG editor for on-page copy updates and edits

• Easy-to-use Microsoft Word-like functionality

• No special skills or HTML knowledge required

• All website pages listed via Site Map

• Meta Data: editing META titles, descriptions, keyword tags

Features In Detail:

1 Automated Content Push to Social Media and Mobile:

This industry-first functionality allows the hotel to automatically post any new special offer, package/promotion and event from the event calendar to the hotel social media profiles on Facebook and Twitter as well as the mobile website.

2 Copy EditorThe Copy Editor functionality allows text changes and updates to be performed on every page of the website.

HeBS CMS Plus

3

Phone: 212.752.8186. E-mail: sales@hebsdigital.com Address: 6W 48th St. 8th Floor, New York, NY 10036

Features:

• Manage top images on all pages, including landing pages with new events and special offers

• Manage photo rotation and marketing messages

• Upload multiple image files at once

• Automatic image processing

Features:• Post a new event within seconds

• Events presented in Grid View or List View

• Daily/Weekly/Monthly View

• Calendar of event widget on Home Page

• Publish/unpublish event

• Filter event by date/category/title

• Illustrate event with a thumbnail photo

• Create landing pages for each event

• Create event categories

• WYSIWYG editor

• Share via RSS, subscription, mobile

4 Interactive Events Calendar Manager The HeBS Interactive Calendar is perfect for any hotel that wants to feature onsite events and exciting events and happenings in the surrounding areas. Highlight onsite dining events, tastings, and leisure activities as well as local events and attractions, such as museum exhibitions, theater performances, sporting events, concerts, etc. The Interactive Event Calendar is prominently displayed on the homepage via an event widget that links to the full interactive calendar functionality on the hotel website. This functionality serves as a go-to visitors’ guide for potential guests and helps build awareness and inform visitors of the most popular upcoming events and attractions surrounding your hotel.

3 Top Image Manager The HeBS CMS image manager allows the hotel to keep all images used on site in one image pool and to manage images on every page of the website. Each CMS module which uses images will use this image pool to pull images for special offers thumbnails and images for the main image window on the page.

Features:

• Create landing page for each special offer/package/promotion

• Ability to feature a special offer/package on Home Page

• Create special offers categories: family packages, weekend getaways, romantic escapes, spa packages, etc

• Dedicated Landing Page for each category

• Top Image selection

• Publish/unpublish special offer/package/ promotion

• ShareFeaturedSpecialon•Facebook•Twitter•Mobile

• “Like” and “Tweet” buttons next to each special

• WYSIWYG editor

Features:

• Promo tile/banner for Featured Special on Home Page

• Flexible tile positioning

• Refresh frequency and queue manager

• Illustrate promo tile with a thumbnail photo

• Promo Tile rotation

6 Featured Special Promo Tile Manager This functionality allows the hotel to manage the Featured Special Tile on the property Home Page. Update or launch a promo tile for exciting new special offers, packages and promotions. Manage both text and thumbnail image of the promo tile.

5 Special Offers Manager The HeBS Special Offers Manager allows the hotel to feature new special offers, packages and promotions on the hotel website, manage the Special Offers and Packages Page, launch landing pages for new packages and promotions, and manage the images associated with the special offers pages.

HeBS CMS Plus

4

Phone: 212.752.8186. E-mail: sales@hebsdigital.com Address: 6W 48th St. 8th Floor, New York, NY 10036

Front End Technology & Features: • Dedicated landing page on the website with the

eRFP form

• Customizable data entry fields

• Ability to attach own RFP (in Word, PDF, etc.)

• Anti-spam CAPTCHA technology integrated to avoid spam bots

• Customization of confirmation page served when eRFP submitted

• Lead origination and eRFP submissions tracked via Omniture

Back-end Technology & Features: • RFPs sent both to designated email recipients

and automatically stored in a database on the back end

• Database searchable by: DEVELOPER PLEASE INDENT: date of submission, company name of meeting/group/event planner and By first and last name of submitter

• By first and last name of submitter

• By type of event: meeting, group, social event, wedding

• Lead export functionality in Excel, CSV and PDF

• Custom data exports available by request

7 eRFP Solution Manager HeBS has created an eRFP solution for clients whose target markets include meeting, event and wedding planners. The solution offers an easy way to keep track of eRFPs submitted on the website, a central database where all eRFPs are stored, export functionality, and more. This functionality also drastically reduces the chance that potentially important leads are lost to email SPAM filters.

8 PDF Uploader HeBS has created an easy-to-use PDF file uploader for hotels with dining, catering, weddings, etc. The solution allows the hotel to upload various PDF files to the hotel website:

• dining menus• catering menus• press releases, etc

9 Employment Page Manager Many hotels consistently have many open positions on property and need an easy way to manage these positions on their website. With the HeBS CMS Plus, hoteliers can post all current open positions and delete or unpublish positions as they become filled.

10 Press Room Manager Easily manage all your press releases. The HeBS CMS Plus allows for easy editing of your press room page, including uploading new press releases.

HeBS CMS Plus

5

Phone: 212.752.8186. E-mail: sales@hebsdigital.com Address: 6W 48th St. 8th Floor, New York, NY 10036