3x Your Sales Revenue With Cold Email & Game Theory

By Heather R MorganHeather R Morgan| @HeatherReyhan |

heather@salesfolk.com

Hang around and you’ll see a winning email template that got 28 responses

8+ years of copywriting experience

Written 10,000 + cold emails Worked with 150+ companies’

email campaigns (and counting)

My open & response rates are 3x higher than industry standard

Written email campaigns w/ 68%+ response rates from C-suite

About Heather &

Cold email can rapidly grow your company’s revenue

Want to increase your response rates by +327%?

Spamming thoughtless & generic

emails won’t work anymore

Bad cold emails get torn apart and forwarded around.

Redundant, repetitive emails get 10x more spam

complaints

Cold emails are about starting new conversations

Tip #1: Build a highly targeted list

Tip #2: Talk to your customers &“e-stalk” them like a journalist

Tip #3: Focus each email on 1 of your prospects’ desires or fears

Tip #4: Build credibility by leveraging social proof from your customers

Tip #5: Incentivize your prospects to talk to you

Winning Email Template that got 28 responsesSUBJECT: {!First}, idea for {!Company}’s website

Hey {!First},

I was just on {!Company}’s website, and I had an idea that would help you get more conversions from all your lead forms.

Using this same concept, companies like [Client x] have boosted their conversion rates by 53%, increasing their monthly MQLs from 203 to 311.

When do you have 15 minutes so I can explain my idea to you?

Thanks,

How game theory can supercharge your cold emails

8 emailsx 2 variants

Every email is an opportunity to test a different benefit or angle

See what works and what doesn’t

Different messages/benefits entice different kinds of prospects.

Use the most enticing messages first to capture low hanging fruit

Get more direct/aggressive as your email campaign progresses.

Still want more tips to improve your cold emails?Get our free Cold Email Guides at

bit.ly/coldemail15.

Heather R Morgan|@HeatherReyhan |heather@salesfolk.com