heath a. doty, idsa industrial designer portfolio 17 november 2008
TRANSCRIPT
Heath A. Doty, IDSAIndustrial Designer
Portfolio
17 November 2008
Index(click on any item to jump to that slide or continue paging through)
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Portfolio Items (more available upon request):
SOLO Cup CompanyTravelers Plus Lid
Contact Information
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MedtronicM4 Microdebrider
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RevlonExpert Effects
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Additional Scopeof Work: LeeRowan
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Additional Scopeof Work: FountainPowerboats
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Additional Scopeof Work:IV House
Additional Scopeof Work:Kellogg’s
Additional Scopeof Work:Pfizer
Additional Scopeof Work:Sureline
Additional Scopeof Work:Kraft
Sample Recommendation Letter From Bryce G. Rutter, Ph.D.Founder & CEO of Metaphase Design Group, Inc.
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Portfolio Work
Heath A. Doty, IDSAIndustrial Designer
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Solo Cup CompanyTraveler’s Plus Lid
Metaphase Design GroupHeath Doty - Lead DesignerLid and Insert - Vacuum FormedPolystyrenePhotoshop, Illustrator2003
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Launched nationwide through7eleven convenient stores andis also now featured in fineboutique coffee shopseverywhere.
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Open Position
Partially Open
Closed Position
Extensive in-car research of commuting coffeedrinkers was analyzed and applied to thedevelopment of this new hot cup lid. Whilere-closable lids are not new to the disposablecoffee lid industry, this was the world’s first suchlid that provided the user with a one-handedmeans that could be accomplished confidentlywithout even looking at the lid. This was thedefining element that set this lid apart from itscompetition. As lead designer on the project,my involvement began and the concept stageand was carried through to production. Myoriginal concept sketch was the fortunatecandidate for the final design.
The safety benefit and simplicity of the designwas recognized with honors from multiplesources including ID Magazine (2004 Best InCategory). It was also featured in a specialexhibit at MOMA which also includedpublishing in a book titled -safe: design takes on risk by Paola AntonelliISBN: 0-87070-580-6
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MedtronicM4 Microdebrider
Metaphase Design GroupHeath Doty - Supporting DesignerMain Body - AL alloy metal-jectionwith proprietary elastomeric over-molding.Photoshop, Illustrator, SolidWorks,Clay/Foam Modeling, Rapid Proto-typing2004
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Losing market share rapidlydue to a newly redesignedcompetitive product, and a veryoutdated product line, Medtronic sought assistanceoutside their own R&D walls toredesign their microdebrider. Amicrodebrider is used by ear-nose-and-throat (ENT) surgeonsto relieve patients of abnormalgrowths common in the nasalpassages.
The aperture at the end of theprobe tip features a cutting toolthat shears tissue. This tissueis then vacuumed through thehollow channel down the middleof its length. The aperture canbe rotated remotely by thecontrol wheel on the main body.
Within months of launch,Medtronic had reclaimed it’smarketshare many times overrepositioning it again as themarket leader.
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One of the most obvious problemswith the original product was thelinear means in which the internalcomponents were assembled. Thiscaused the surgeon to arduouslysupport the weight of the cantileveredmotor, housing and the strain appliedby the power, irrigation, and vacuumlines.
The breakthrough in the ideationphase of the project was to flip theposition of the motor effectivelyreducing the overall length of theinstrument by 33% (not counting thedisposable tip/tools) but didn’t effectthe overall height.
Original Internals
Updated Internals
This rapid prototype shows theadvantage of repositioning the motor.The weight is no longer compoundedby a cantilvered position and is morefirmly grounded on the center of thehand.
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Early foam concept used to exploreergonomics and full assemblyenvelope.
Another view of the final product. Thisphoto shows the optional computerizedguidance system allowing the surgeonswork in areas inaccessible by video-scope.
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RevlonExpert Effect Pedicure Tools
Metaphase Design GroupHeath Doty - Supporting DesignerInjection molded w/ overmoldedelastomers. Synthetic pumice.Photoshop, Illustrator, SolidWorks,Clay/Foam Modeling, Rapid Proto-typing2006
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The goal of this project was to trulyfind out how end users want toperform certain tasks associatedwith body maintenance.
We also soon found that a widerange of age demographic was inplay.
This product called the “Flex Buff”was meant to address both endusers who no longer possess muchof their own flexibility and thosewho were seeking a more efficientmeans to perform this task.
The end user holds each handle andpositions the flexible pumiceimpregnated strap underneath a foot.By cycling the handles, the strap isdrawn over the foot and the pumicecan do it’s work. Each side of thestrap features a different grain ofsynthetic pumice.
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Another goal of the project was tobring a unique face to these productsmaking them stand out from thecompetition. Most competitiveproducts have reduced their materialsand cost to the bare minimum causingthe products to lose identity andarguably their usability as well.
A design language was developedthat would be crafted into the designof each product in the line.
A callous shaver is much like a singleedged shaving razor. It is meant tolarger amounts of thick calloused skin.A stressful task to put it mildly.
Most shavers have very limitedergonomics and their performance issuspect. The Revlon product achievessuperior performance both from it’sbase design which controls blade depthbut also through knock-out ergonomicsallowing the end user increasedcontrol of fine motor movements anddecreased dependence on gross motormovements.
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A lot of foot smoothing occurs in theshower where the warm water aids inthe process.
This foot smother is essentially a bed ofpumice that features a concave regionthat transitions into a convex region. Itsbase is overmolded with a toughelastomer that holds firm on the showerfloor.
The end user merely rubs their foot ontothis product using the variable surfacetopology to their advantage.
The truly wonderful aspect for most isthat this is all done without having tobend over making it perfect for thosewith less flexibility or small showers.
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For those seeking a more traditional,hands on approach to foot smoothingwe were still able to apply some great benefits, usability anduniqueness to this product.
The “All Around Pumice Stone” wasinspired by a French curve templatecommonly found in art and designstudios worldwide. The essence of aFrench curve is it’s ever changingcurvature providing a guide allowingyou to sketch just about any shapeyou could imagine. This productmeans to address your ever changingcurves by providing you with a securepower grip at any angle and byproviding you with countless contoursto mate up to your body.
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Additional Scope of Work:
LeeRowan, a NewellRubbermaid Division
LeeRowanStingray Drill Positioning System
LeeRowan Corporate Design TeamHeath Doty - Lead DesignerLaserCut and Formed Sheet ALInjection molded componentsPhotoshop, Illustrator, Mechanical-Desktop, Rapid Prototyping1999
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While working for LeeRowan a Divisionof NewellRubbermaid, I was taskedwith the development of a newcommercial builder installation templatefor the installation of our flagshipproduct - ventilated shelving.
The standard issue installationtemplate shown here was bulky, heavydifficult to use, unintuitive and as aresult, was usually left in the truck.
It was discovered by our field repsthat many installers were takingmatters into their own hands withsome creative solutions.
Adaptive behavior in humans is aphenomenal area of study. Thisproject sought to study the adaptivemeans by which these installersovercame the obstacles that facedthem. This data was analyzed andapplied to a new solution
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This series of photos from our researchshows an installer using the shelfitself (which featured knowndimensional geometry) in combinationwith his level and cordless drill. Theinstaller had even gone as far as toinscribe or mark his level to furtheraid in accurate drilling of the holeswhere the shelf mounts would attachto the wall.
Across the country we observedtactics such as this.
The collective data gathered throughobservations, interviews, photographs,etc. was compiled into a list of designcriteria.
The results of which are shown on thenext slide. The Stingray DPS (DrillPositioning System) was a huge hitwith installers.
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The Stingray DPS featured a formedaluminum frame supporting bezelsfor spirit levels, guide arms, and hardenedsteel drill bushings. The drill bushingshad a color coded washer thatcoordinated their use depending on thetask. All surfaces coming in contactwith the wall were protected withinjection molded components.
Other criteria demanded that the StingrayDPS weigh no more than the commoncordless drill used by contractors andthat it hold 4 guide arms which typicallywould coordinate with any sizedshelving the installer used in that regionof the country.
All parts were field serviceable with astandard screw driver and additionalholes for the drill bushings were providedallowing the installer to customize theirtemplate for their specific niche.
The template itself was extremely fast.The other main benefit of the system wasthe reduction of over all installationtime. The installer could typically carrytheir hardware bucket, drill, shelving andthe template for one job in one trip fromthe truck.
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Additional Scope of Work:
Fountain Powerboats, Inc.
Fountain Powerboats, Inc.47’ Lightning
Fountain Corporate Design TeamHeath Doty - Lead DesignerVinylester resin, foam core composite,and pressure treated marine gradebias plywood laminates. Customstainless steel hardware, vinylupholstery and security glasswindscreenPhotoshop, Illustrator, AutoShip,1996
For the development of the new flagshipfor Fountain Powerboats, I was taskedas the lead industrial designer. I wasresponsible for the design of everythingabove the waterline including the under-cabin and it’s amenities. Working closelywith engineering, naval architects, toolingand production we developed Fountain’s47’ Lightning in one year’s time.
Shown above is photo looking forward throughthe under-cabin. To the left is the galley andthe seating area and forward v-berth is beyondthat.
To the right is a photo looking aft from the v-berthshowing the access to the head on the left and thegalley region to the right.
The photo to the left shows a closer view aftof the galley. Many new methods of manufactureand assembly were employed on this craftallowing it to be manufactured quicker than boatsmuch smaller than it. This resulted in greatlyincreased profitability for Fountain.
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Additional Scope of Work:
I.V. House
I.V. HouseIntraveneous Site Protector
Metaphase Design GroupHeath Doty - Lead DesignerInjection molded polyethylenewelded to proprietary fabricPhotoshop, Illustrator, SolidWorks,Rapid Prototyping2003
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Additional Scope of Work:
Kellogg’s
Kellogg’sDrink ‘n Crunch
Metaphase Design GroupHeath Doty - Lead DesignerInjection molded polyethylenefoil seal with shrink lablePhotoshop, Illustrator, SolidWorks,Rapid Prototyping2004
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Additional Scope of Work:
Pfizer
PfizerListerine 2.1L Bottle
Metaphase Design GroupHeath Doty - Lead DesignerBlow molded PETEPhotoshop, Illustrator, SolidWorks,Rapid Prototyping2005
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Additional Scope of Work:
Shur Line
Shur LineErgonomic Paintbrushes
Metaphase Design GroupHeath Doty - Supporting DesignerInjection molded w/ over moldedregionsPhotoshop, Illustrator, SolidWorks,Rapid Prototyping2000
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Additional Scope of Work:
Kraft
Kraft1 Gal. Spoon-able Container
Metaphase Design GroupHeath Doty - Lead DesignerBlow molded HDPEPhotoshop, Illustrator, SolidWorks,Rapid Prototyping2002
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Letter of recommendation samplefrom a previous interest byBryce G. Rutter, Ph.D.,Founder & CEO ofMetaphase Design Group, Inc..(please feel free to contact me for references)
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Thank You
Heath A. Doty527 Edgar Court
Webster Groves MO 63119(314) 503-6081
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