SESSION FOURAn Introduction to Social Media

Session FourBy the end of this workshop you will have developed knowledge on how different forms for communication can be used across a range of social media platforms.

This will be achieved by considering:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in Social

Media

WHAT IS SOCIAL MEDIA?

What is Social media?

Quoting Wikipedia: “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media"

The power of social media

Potential as a catalyst for change: political, societal, attitudinal, and behavioural change.

Communication tool with broad reach

SOCIAL MEDIA PLATFORMS

Social Media Platforms

FACEBOOK

https://www.facebook.com/

https://www.facebook.com/georgehtakei

https://www.facebook.com/highschoolforcoburg

Twitter

https://twitter.com/

https://twitter.com/MiaFarrow

https://twitter.com/alaindebotton

Viral storytelling tweet: https://twitter.com/RockabillyJay/status/476768519548182528

Social Media Platforms

Social Media PlatformsPinterest https://www.pinterest.com/

http://www.pinterest.com/kitchenbug/

Instagramhttp://instagram.com/

http://instagram.com/sezgiolgac

Slideshare http://www.slideshare.net/

Social Media Platforms

Video sites:

You Tube – Sick Science channel:

https://www.youtube.com/playlist?list=PLC02CFDE5690E4010

Viral video from Get Up: https://www.youtube.com/watch?v=_TBd-UCwVAY&list=TLkBJmSXhIkwBNHAx2KDBG7lhINXIqvSmP

Vine

Social Media Platforms

Blogging sites

Wordpress , Blogger – Covered next session

Tumblr - http://dronestagram.tumblr.com/

BEFORE YOU PUBLISH

Understanding the Terms & Conditions

Differing T&Cs on different platforms

User responsibility to understand T&Cs

T&Cs considerations – ownership rights, Fair Use, Privacy

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

IMAGES

The roles of different forms of communication in Social Media

Using images to tell a story:

http://www.humansofnewyork.com/ and the Iran page: http://www.humansofnewyork.com/tagged/iran

https://twitter.com/alaindebotton/status/477921090833231875

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

TEXT

The roles of different forms of communication in Social Media

Text – Blog - Seth Godin: http://sethgodin.typepad.com/

http://sethgodin.typepad.com/seths_blog/2014/03/no-more-babies.html

 

Text – Twitter - https://twitter.com/augusten

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

VIDEO & MUSIC

The roles of different forms of communication in Social Media

Video & Music

Reef Case study:

Using Video to tell a story:

http://notes-from-dreamworlds.blogspot.com.au/2014/03/slow-life.html

Discussion point – Impact of video. Role of music. Does it compel people to act? Does he need to include the written piece?

Review

Today we have covered:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in

Social Media

You should now have knowledge of how different forms for communication can be used across a range of social media platforms.

Next Steps

Tasks:

1. Read the WIKI

2. Consider how you can use different forms of communication on different social media platforms. Which will work for your messages? There is a space to record your thoughts on the project snapshot

3. Set up an account on a social media platform you have yet to experience. Have a look at how it is used.

Next sessionWebsites and Blogs

The difference between a blog and a website

Blog or website?• Understanding your needs

Play vs Pro• To pay or not to pay?• Own domain?• Self hosting?

Which software?• For blogs:

−Blogger or Wordpress.com • For sites:

−Weebly or WIX−Protecting your site