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HEALTHY SNACK MARKET TREND 2020

Market Overview • Healthy snacks contain high-nutrients,

vitamins, high-fiber, and low fat food products.

• The global healthy snacks market size is expected to reach USD 32.88 billion by 2025, expanding at a CAGR of 5.2% (Grand View Research, 2019)

• Major Drivers:-

Increasing awareness regarding health and wellness benefits

Growing purchasing power

Grab-and-go option coupled with convenience

• Cereal & granola bars dominated the healthy snacks market with a global revenue share of over 36.0% in 2018

• Rising consumption of dried fruit snacks by customers due to changing lifestyles is likely to fuel growth over the next seven years

HEALTHY SNACKS 2020

Source: Grand View Research, 2019

CAGR

Growing Demand for Convenience Food, 2016-2024 • Global snack food market is projected to grow

at a CAGR of 5.34% during the forecast period

• Snack food has emerged as the closest alternative to regular food, which can be consumed any time (such as, during breakfast, lunch of dinner purpose).

• The higher disposable incomes and increasing preference for convenience food, have triggered the growth of the snacks industry

• The demographic changes such as increased the number of independent working women, double-income families and nuclear families lead to the increasing demand for convenience food

Source: Mordor Intelligence, 2019

HEALTH CLAIM TRENDS

Healthy Snack Market by Health Claims • Sugar-free

• Gluten-free

• Low-fat

• Others

Source: Market Research Future, 2020.

Healthy Snack Varieties • Cereal & Granola Bars

• Nuts & Seeds Snacks

• Meat Snacks

• Dried Fruits Snacks

• Trail Mix Snacks

VARIETIES


HEALTHY SNACKS VARIETIES

Cereal and Granola • Cereal and granola bars represented the

leading share in the global healthy snacks market where they are attributing to wide-scale adoption by consumers due to convenience, such as grab-and-go, offered by healthy snacks.

• In addition, factors such as instant energy and nutrition offered by cereal & granola bars are further likely to drive the overall market.



Nuts & Seeds Snacks • Nuts and nut meals demand is driven by the

growing awareness of the health benefits of nuts, which are a rich sources of folate, fiber, protein, and other essential minerals.

• They are a good source of saturated fats and help in maintaining a healthy heart and brain.

• Many nuts also contain omega-3 fats, Vitamin E and folate, making them a great nutrition substitute of meat, for vegetarians.

• Furthermore, with an increase in interest for paleo and vegan diets, the use of nut meal is on the rise by consumers for their protein needs in the absence of meat, milk, eggs, and other protein rich meat and animal products.



Meat Snacks • Meat snacks are an excellent source of protein, which is essential for the growth of the body.

• The demand for meat snacks is gaining traction and is expected to remain strong throughout the forecast horizon.

• The segment held about 27.0% of the overall revenue in 2018.



Dried Fruit Snacks • Dried fruit snacks are being widely consumed by customers as they provide minerals, vitamins,

phytonutrients, and fibre.

• Increasing awareness regarding their health benefits offered among consumers is likely to fuel the demand for these products over the coming years.



Trail Mix Snacks • Trail mix is gaining popularity among adults

and working population due to its nutrition.

• It is also a great choice for busy morning, after school snacks and game time snacks.

• The innovation in product development such as exotic flavors, packaging and marketing are the various factors driving the market.

• Packaging of trail mix in various small and convenient packs are actually driving its sale as it is easy to carry.

• On top of that, there is a growing demand for nuts and seeds as a part of healthy snacking.


MARKET EXAMPLES – CEREAL & GRANOLA BARS

MARKET EXAMPLES

Annie’s Gluten Free Granola Bar Double chocolate Chip

Gluten free with good source of fibre

Ingredients: Granola (Whole Grain Oats, Cane Sugar, Canola Oil, Mixed Tocopherols), Tapioca Syrup, Rice Crisp (Whole Grain Brown Rice Flour), Palm Oil, Chocolate Chips (Cane Sugar, Chocolate, Cocoa Butter, Vanilla Extract), Tapioca Syrup Solids, Inulin, Invert Cane Syrup, Rice Fiber, Cocoa, Sea Salt, Sunflower Lecithin, Vanilla Extract, Natural Flavor.

Cereal & Granola Bars


MARKET EXAMPLES

YOGOOD Fruits & Nuts Granola Bars

Varieties: Chocolate Drizzle, Fruits & Nuts, Blueberry Apple

Delicious granola bars made with multigrain flakes & chocolate drizzle

Light, crispy & crunchy

Ingredients For Blueberry Apple Flavour: Multigrain Flakes (Rice, Whole Grain Wheat, Sugar, Wheat Gluten, Barley Malt, Wheat Flour, Skimmed Milk Powder, Salt, Wheat Germ), Glucose-fructose Syrup, Sugar, Palm Fat, Maltodextrin, Blueberry Fruit Preparation 3.1% (Fruit 36%, Blueberries 15% , Apple Puree From Puree Concentrate 15%, Blueberry Juice From Concentrate 6%), Saccharose, Glucose Fructose Syrup, Rice Flour, Gelling Agent: Pectin, Palm Kernel Oil, Acid: Citric Acid, Natural Flavouring, Lemon Fibers), Apple Pieces 2.1%, Concentrated Apple Juice, Natural Flavouring, Emulsifier: Soya Lecithin, Aroma


MARKET EXAMPLES

Nestlé KOKO KRUNCH Cereal Bar

Made with the chocolatey goodness of your favorite breakfast cereal

Whole grain snack that less than 100kcal

Ingredients: Cereal Grains {[Whole Grain Wheat (19.6%), Wheat Flour (Gluten)], Corn Semolina, Rice Flour}, Glucose Syrup, Vegetable Oils (Palm Kernel Oil, Palm Oil, Sunflower Oil), Sugar, Sweetened Condensed Milk [Sugar, Milk (Cow’s Milk), Skimmed Milk Powder (Cow’s Milk), Humectants (Sorbitol Syrup E420, Glycerol Syrup E422), Invert Sugar Syrup, Cocoa Powder, Maltodextrin, Minerals (Calcium Carbonate, Reduced Iron), Dextrose Monohydrate, Emulsifier (Sunflower Lecithin E322), Salt, Barley Malt Extract (Gluten), Tocopherols, Vitamins (B3, B5, B9, B6, B2), Fat-Reduced Cocoa Powder, Natural Flavouring Substance (Vanilla), Stabilizer (Trisodium Phosphate E339)


MARKET EXAMPLES

Fitbar Fruits Crispy Rice Bar

Varieties: Fruits, Chocolate, Nuts

90kcal energy/calories, MultiGrain - oats, quinoa, whole wheat,

Ingredients for Fruits variety: White Chocolate Compound Coating (Sugar, Vegetable Fat, Milk Powder, Emulsifier (E322)), Rice Crispy (19.7%), Oats (12%), Raisin (10.8%), Glucose Syrup, Whole Wheat Flour (5.6%), Soy Puff, High Fructose Syrup, Margarine, Sucrose, Natural Sweetener Isomalt, Vegetable Humectant Glycerine, Natural Sweetener Maltitol, Quinoa Powder (1%), Inulin, Skim Milk Powder, Natural Identical Raspberry Flavor, Emulsifier Soy Lecithine, Salt, Antioxidant Tocopherol and Ascorbyl Palmitate, Calcium Carbonate, Sodium Ascorbate, Vitamin A, Vitamin B12, Contains Humectant and Emulsifier as Permitted Food Conditioner and Permitted Flavoring Substance


MARKET EXAMPLES

KIND Protein

Varieties: Crunchy Peanut Butter, Almond Butter Dark Chocolate, Double Dark Chocolate Nut, White Chocolate Cinnamon Almond, Toasted Caramel Nut.

Gluten free

Contain 10%-19% of the daily value for fibre and protein per serving

Ingredients for Almond Butter Dark Chocolate: Almonds, Peanuts, Soy Protein Isolate, Chicory Root Fibre, Honey, Glucose Syrup, Sugar, Palm Kernel Oil, Palm Oil, Unsweetened Chocolate, Milk Powder, Cocoa Powder, Natural Flavour, Cocoa Butter, Soy Lecithin, Salt and Vanilla Extract


MARKET EXAMPLES

Nestle Fitness Bar

Varieties: Strawberry, Chocolate, Caramel

Ingredients for Chocolate: Cereal Grains (48.2%) [Whole Grain Wheat (Contains Gluten) (27.4%), Rice (17.6%), Whole Grain Wheat Flour (Contains Gluten) (2.2%), Maize Semolina (0.8%), Rice Flour (0.2%)], Chocolate (17%) [Sugar, Cocoa Mass, Skimmed Cow’s Milk Powder, Cocoa Butter, Whey Powder (From Milk). Emulsier from Plant Origin: Soya Lecithin, Natural Flavouring: Vanilla Flavour], Glucose Syrup, Sugar, Invert Sugar Syrup, Barley Malt Extract (Contains Gluten), Humectant: Glycerol, Vegetable Oils (Palm Oil and Sun ower Oil), Partially inverted Brown Sugar Syrup, Salt, Cocoa Powder (0.2%), Emulsifer from Plant Origin: Sunflower Lecithin, Acidity Regulator: Trisodium Phosphate, Natural Flavoring: Chocolate Flavor, Fat-Reduced Cocoa Powder (0.02%), Antioxidant: Tocopherols, Dextrose, Vitamins and Minerals (Calcium, Iron, Niacin, Pantothenic Acid, Vitamin B6, Folic Acid, Riboflavin)

MARKET EXAMPLES – NUTS & SEEDS SNACK

MARKET EXAMPLES

A wholesome and healthy muesli made of gluten free rolled oats, California Thompson Select raisins, California sliced almonds, cashews, California walnuts, flax seeds, sesame seeds, sunflower seeds, freeze dried blueberries and freeze dried raspberries

Ingredients: Oats, Raisins, Flax Seeds, Sunflower Seeds, Sliced Almonds, Cashews, Walnuts, Freeze Dried Blueberries, Freeze Dried Raspberries

Nuts & Seeds

MARKET EXAMPLES

Nuts & Seeds Tong Garden NutriOne Baked Nuts

A naturally cholesterol free food

A naturally trans fatty acids free food

Source of protein

Source of dietary fibre

Varieties: Cashew Nuts, Nuts & Fruits Medley, Almonds, Cocktail Nuts, Pistachios, Macadamias Ingredients for Cocktail Nuts: Cashews, Almonds, Macadamias, Peanuts

MARKET EXAMPLES

Nuts & Seeds Tong Garden NutriOne Baked Nuts

Suitable as an appetizer, to fulfil your snacking needs or as a party food

Varieties: Roasted Cashew Nuts, Cocktail Nuts, California Pistachios, Honey Roasted Almonds, Oriental Mix, Peanut Crackers, Satay Broad Beans and Roasted Peanuts

MARKET EXAMPLES

Nuts & Seeds Nature's Wonders

Chock full of goodness and rich in essential nutrients, protein, antioxidants and dietary fibre. The ideal treat, these natural snacks help boost energy levels for that perfect mid afternoon pick me up.

Varieties: Baked Almonds, Baked Cashew Nuts, Fruits and Nuts Fusion, Jumbo Golden Raisins, Baked Macadamia Nuts, Baked Pistachios, The Royal Mix, Baked USA Walnuts, Baked Almonds, Natural Premium Mix and Macadamia with Cashews Mix

MARKET EXAMPLES

Nuts & Seeds Amazin’ Nuts

Power-packed with protein and healthy fats - these nut mixes give a burst of mouth-watering Asian flavours with each bite.

Varieties: Coconut Curry Lime, Pandan Coconut, Tom Yam Keffir Lime and Zesty Maple Glazed

Ingredients for Zesty Maple Glazed: Cashew, Pepita Seeds, Walnuts, Almonds, Maple Syrup, Organic Molasses, Orange Zest, Cinnamon, Sea Salt

MARKET EXAMPLES

Nuts & Seeds Grain Mii Exotic Mix Fruits Nut Bar

Blends with great taste in a good bite sizes nut bars. Delicious healthy snack bar with good sourced for healthy heart and source of fibre Ingredients: Peanut, Cashew, Dice Almonds, Pumpkin, Dried Manggo, Dried Pineapple, Rice Syrup, Maltitol Syrup, Cane Sugar, Rice Bran Oil & Sea Salt.

Pagoda Nuts

A pack of assorted nuts to give you extra crunch and savoury satisfaction loaded with vitamins and minerals in every bite! Packed with nitrogen for freshness

Ingredients for Italian Herbs Baked Mixed Nuts: Cashew Nuts, Almonds, Salt, Sugar, Oregano, Rosemary, Thyme, Basil, Contains Modified Starch as Permitted Food Conditioner & Disodium Ribonucleotide as Permitted Flavour Enhancer (E635)

MARKET EXAMPLES

Nuts & Seeds

MARKET EXAMPLES – TRAIL MIX

MARKET EXAMPLES

Trail Mix Amazin’grace Trail Mix

High in protein and fibre, all natural and honest pricing.

Varieties: High Protein, Antioxidant Berry

Ingredients for High Protein Trail Mix: Almonds, Cashews, Hazelnuts, Peanuts, Walnuts, Pecans.

MARKET EXAMPLES

Trail Mix Great Value Trail Mix

Varieties: Nut & Honey, Omega-3, Indulgent

Ingredients for Omega-3 variety: Dried Sweetened Cranberries (Cranberries, Sugar, Sunflower Oil), Walnuts, Pepitas, Almonds, Pecans, Vegetable Oil (Peanut Oil, Cottonseed Oil, Soybean Oil and/or; Sunflower Oil)

MARKET EXAMPLES

Trail Mix Planters Trail Mix

Varieties: Spicy Nuts & Cajun Sticks, Nuts & Chocolate, Tropical Fruit & Nut

Ingredients for Spicy Nuts & Cajun Sticks: Peanuts, Corn, Vegetable Oil (Soybean, Peanut, Corn and Canola Oil), Yellow Corn Masa Flour, Unbleached Wheat Flour, Sesame Seeds, Bulgur Wheat, Contains 2% or Less of Salt, Sea Salt, Dextrose, Dried Chili Peppers, Maltodextrin, Spices, Dried Onion, Corn Flour, Vegetable Color (Turmeric Extract, Beet Powder, Oleoresin Paprika, Paprika Extract), Dried Garlic, Potato Flour, Monosodium Glutamate (Flavor Enhancer), Dried Tomato, Torula Yeast, Dried Green Bell Peppers, Potato Maltodextrin, Dried Corn Syrup, Cocoa Processed with Alkali, Sugar, Sodium Diacetate (for Tartness), Natural and Artificial Flavor, Spice Extractives, Modified Cornstarch, Malic Acid, Lactic Acid, Disodium Phosphate, Sodium Citrate (Controls Acidity), Citric Acid, Malted Barley Flour, Disodium Inosinate and Disodium Guanylate (Flavor Enhancer), Dried Mustard, Vinegar Powder, Artificial Color (Red 40 Lake).

MARKET EXAMPLES

Trail Mix Sahale Snacks Trail Mix

Gluten-free, kosher, Non GMO, No trans fat

Varieties: Berry Macaroon, Mango Tango, Raspberry Crumble, Classic Fruit + Nut

Ingredients for Berry Macaroon variety: Almonds, Dried Apples (Apples, Sugar, Natural Lemon Flavor, Lemon Juice Concentrate, Citric Acid), Toasted Coconut, Dried Blueberries (Blueberries, Sugar, Sunflower Oil), Cashews, Sunflower Oil, Sea Salt.

MARKET EXAMPLES – MEAT SNACKS

Jack Link’s Beef Jerky

Varieties: Original, Barbecue, Sweet & Hot

Ingredients for Original variety: Beef, Water, Sugar, Brown Sugar, Contains 2% Or Less Of Salt, Beef Stock, Flavors, Soy Sauce (Wheat, Soybeans, Salt), Hydrolyzed Corn Protein, Yeast Extract, Maltodextrin, Citric Acid, Pineapple Powder.

MARKET EXAMPLES

Meat Snacks

Duke’s Smoked Shorty Sausages

No hormones and nitrites added, Gluten free

Varieties: Original, Hot & Spicy, Hatch Green Chile, Hickory Peach BBQ, Tomato & Basil, Cajun Style Andouille, Chorizo & Lime

MARKET EXAMPLES

Meat Snacks

MARKET EXAMPLES

Meat Snacks Vermont Smoke & Cure

Without antibiotics, added hormones, sodium nitrates and preservatives

Gluten free, nut free and dairy free

Varieties: Ancho Pepper, Spicy Italian, Uncured Pepperoni, Original, BBQ, Chipotle, Uncured Bacon and Honey Mustard

Ingredients for Original variety: Beef, Pork, Sea Salt, Less Than 2% of: Spices, Evaporated Cane Sugar, Celery Juice Powder, Cherry Juice Powder, Garlic Powder, Lactic Acid Starter Culture (Not From Milk). Encased in Collagen Casing

MARKET EXAMPLES

Meat Snacks Oberto Trail Mix

Combines beef or chicken jerky with nuts, seeds, dried fruit and chocolate

Varieties: Original Beef, Spicy Sweet Beef and Teriyaki Chicken

Ingredients for Original Beef variety: Original Beef Jerky (Beef, Water, Brown Sugar, Sugar, Agave Syrup, Salt, Spices and Natural Flavorings, Beef Stock, Natural Smoke Flavor), Pumpkin Seeds, Pecans, Semi-Sweet Chocolate (Belgian Unsweetened Chocolate Processed with Alkali, Sugar, Cocoa Butter, Soy Lecithin (Emulsifier), Natural Vanilla Extract), Walnuts, Sunflower Seeds, Dried Cranberries (Cranberries, Sugar, Sunflower Oil), Golden Raisins (Golden Raisins, Sunflower Oil, Sulfur Dioxide).

MARKET EXAMPLES – DRIED FRUITS

MARKET EXAMPLES

Sensible Foods All-Natural Dried Fruit Snacks

Varieties: Cherry Berry, (3) Fuji Apple, and (3) Apple Harvest

Perfectly portioned for snacking on-the-go

100% Fruit; No additives, preservatives, or added sugars

Verified Non-GMO; Vegan; Kosher; Gluten Free

Dried Fruit Snacks

MARKET EXAMPLES

RIND Skin-on superfruits Snack

Varieties: Orchard Blend, Tangy Kiwi & Tropical Blend Varieties

RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor.

Dried Fruit Snacks

MARKET EXAMPLES

Dole Dried Fruits

Varieties: Mango, Pineapple

Enjoy a nutritious treat from Dole Dried Mango Fruit! Made from the premiere variety of Philippine mangoes. Each chewy slice is carefully prepared so you can savor the sweet and juicy taste of real fruit. Mangoes are rich in fiber which is essential for good digestive health.

Dole Dried Pineapple is your perfect on-the-go treat! Each real pineapple chunky bite will surely satisfy your sweet cravings. Pineapple is naturally rich in antioxidants so you feel refreshed and ready to shine every day.

Dried Fruit Snacks

MARKET EXAMPLES

Country Farm Organic Dried Blueberries

Made from organic blueberries hat are naturally processed using the latest technological advancements to ensure the flavour, nutrient, colour, shape and size

Dried Fruit Snacks

MARKET EXAMPLES

Healthy Mixed Dried Fruits

Contains a mix of dried cranberries, apricots and raisins. Best enjoyed as a snack when watching your favourite TV show or you can include them in your breads, buns and salads to add flavour and texture.

Ingredients: Apricot, Sulphur Dioxide, Cranberry, Cane Sugar and Raisin

Dried Fruit Snacks

REFERENCES

References

• Grand View Research. (2019). Healthy Snacks Market Size, Share & Trends Analysis Report By Product (Dried Fruit, Cereal & Granola Bars, Nuts & Seeds, Meat, Trail Mix), By Region, Vendor Landscape, And Segment Forecasts, 2019 - 2025. Industry Growth Report.

• Market Research Future. (2020). Healthy Snack Market Research Report. Reports.

• Mordor Intelligence. (2020).Ready to Eat Food Market - Growth, Trends and Forecasts (2020 - 2025). Industry Report.

References

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