Healthy Living Today: Dietary Supplement Usage

Supplements remain an essential part of most consumers’ health and wellness tool kit. The idea of food (and supplements) as medicine is now mainstream across all health and wellness segments. No one knows the culture of health and wellness quite like The Hartman Group. Learn more at hartman-group.com

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of consumers agree vitamins and nutritional supplements play an important role in health and wellness (% agree strongly/somewhat)

How many supplements

are consumers taking?

(Average number of supplements used in P12M)

3.8

3.4 4.0

3.5 4.0

Total

GEN Z MILLENNIALS

GEN X BOOMERS

Source: Health + Wellness 2019 report, The Hartman Group