healthcare radius, sep 2013

Aligning business and healthcare in India September 2013 Vol 1 Issue 12 Rs50Published by ITP Publishing India

Total number of pages 54Registered with Registrar of Newspapers under RNI No. MAHENG/2012/46040, Postal Registration No. MH/MR/N/242/MBI/12-14, Published on 27th of every previous month. Posted at Patrika Channel Sorting Office, Mumbai-400001, Posting date: 30th & 31st of every previous month

Diagnostic special

molecular Diagnostics top inDustry trenDs

latest initiatives

ENSuRING PAtIENt SAfEty

futuRE-PROOf PLANNING

DR SABAHAt AzIM, fOuNDER, GLOCAL HEALtHCARE, ON

BuILDING tHE LARGEStCHAIN Of PRIvAtE HOSPItALS

fOR tHE uNDERPRIvILEGED

Low cost

5pillars oF marKeting

HigH returns

Healthcare Radius September 20136

bulletin 12 This months important news updates

Project 22 A glimpse into the upcoming Medipulse Hosiptal in Jodhpur

24 10 things you should know about Rockland Qutab Hospital

HosPital infrastructure22 When setting up a new hospital, make sure that the plan is exhaustive yet flexible

Diagnostic sPecial34 Top ten trends in pathology sector

38 The rising popularity of molecular diagnostics

cover story Dr Sabahat Azim, founder, Glocal Healthcare, on the secrets of building low cost quality healthcare delivery in tier III and tier IV towns of India

42 Dr Sanjay Arora of Suburban Diagnostics, on the groups state-of-the-art facilities

44 Thomas John of Agappe Diagnostics Ltd, on growth in reagent and equipment market

46 Anil Prabhakaran, managing director, Sysmex India, on prospects of the IVD market

47 IPAQTs initiative is focused on improving access to quality TB testing

MarKeting50 Ratan Jalan writes about the five essential pillars of marketing

Quality51 Dr J Sivakumaran on various aspects of patient safety

Contents28

51

14

34

Editor's notE

Healthcare Radius September 20138

Private efforts, public service

I n a country where 22 per cent citizens and half the rural population are below the poverty line, the healthcare needs for such a massive segment cannot be ignored. We all know how miserably the government's healthcare infrastruc-ture and machinery have failed to address the need. And it was high time that private healthcare players stepped in to correct the skewed distribution of healthcare service, not just in vil-lages but in smaller towns as well.

And thats why the epochal effort made by Kolkata-based Glocal Healthcare counts. Founded by two former civil servants, the organisation is providing decent healthcare to the have-nots, that too in a corporate set-up. Having tested success with its unique business model with five hospitals in West Bengal,

Glocal is now raring to grow. It is setting up 50 more hospitals that would take the groups

bed strength to 5,500 beds. Glocals story is not just an fine ex-ample in successful social entrepreneurship, but also a study in management. It is a reference point for building and operating a low-cost healthcare model that is sustainable and profitable in

the long run. However, much of Glocals success can be attributed to the

success of RSBY scheme. So, while applauding Glocal's efforts,

lets not forget to give credit to Anil Swarup, a maverick civil servant, under whose aegis RSBY has provided more than 110

million people with heavily subsidised health insurance.

Rita DuttaEditorrita.dutta@itp.com

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Editor: Rita Dutta

September 2013 Vol 1 ISSue 12

Healthcare Radius September 20136

adv isory board

Dr Narottam PuriChairman, NABH and advisor, Fortis Healthcare

Dr PraNeet KumarCEO, BLK Super Speciality Hospital and chairman, NABH appeals and grievance committee

(HoNy) BrigaDier Dr arviND LaLChairman and managing director, Dr Lal PathLabs

Dr girDHar J gyaNiDirector general, Association of Healthcare Providers

Dr aLoK royChairman, Medica Synergie

Chairman, KG Hospital & Post Graduate Medical Institute

Dr g BaKtHavatHsaLam

Dr raviNDra KaraNJeKarCEO, Global Hospital and chairman, NABH accreditation committee

Dr mK KHaNDuJaChairman, BSR Healthcare

saNDeeP siNHaDirector, South Asia and Middle East, Healthcare & Life Sciences, Frost & Sullivan

Dr NC BoraHChairman, GNRC

BrigaDier Joe CuriaNHealthcare Consultant

Dr gustaD B DaverMedical director, Sir HN Hospital

Dr Duru sHaHEminent gynaecologist

Dr saNJeev siNgHMedical superintendent, Amrita Institute of Medical Science and chairman, research committee, NABH

OuR EDItORIAL BOARD HOLDS uP A MIRROR tO tHE HEALtHCARE INDuStRy, HELPING uS uNDERSCORE tHE KEy tRENDS AND DEvELOPMENtS OF tHE INDuStRy

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Healthcare Radius September 201312

BulletinManipal acquires two hospitals in MalaysiaThe Manipal group, which has runs a medical school at Melaka in Malaysia, has consolidated its presence in the country. The Manipal Health Enterprises (MHE) has acquired an under-construction 200-bed tertiary care hospital and a 70-bed functional hospital, both located in KLANG, a suburb district, close to the