healthcare on demand

HEALTHCARE ON-DEMAND

Changing the face of Patient-care

© Clareta Labs 2016

Today, with the alarming increase in different small to big diseases and with people from all walks of life becoming more and more cautious regarding their health, the database of healthcare sector has increased exponentially. There is no dual opinion on healthcare being the most data rich sector, but the critical part is that most healthcare organisations have been unable to take the advantage of such a huge database. They are unable to manage the health of the entire population of patients they serve.

108 WHO (World Health Organisation) has defined health broadly as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.”109, 110

FOREWORD Patient-care Complexity and Technology as the remedy


To mend this huge problem of data and information loss, rapid changes have been happening in the healthcare industry over the past decade, and so the industry is going through numerous reformations. In their strive to meet the growing requirements of this sector and their drive to provide the best possible service to their customers (read patients), the healthcare establishments are plugging themselves to digital technology tactics and mobile applications and so are successful in getting the correct pulse of patient-care.

We obviously remember years ago doctors used to carry a beeper in their pockets which would beep informing them urgently about any kind of emergency case. The main reason why that instrument became such a widespread hit was the fact that it has enabled doctors to immediately attend their patients whenever they needed. The result was that the patients got instant attention and healed well, thus creating a trust factor for the hospital and the doctor. Today, that device has taken the shape of mobile apps and has become a major medium of communication between the caregivers and the patient, regardless of wherever both of them are!!

One of the most recent but revolutionary technology advancements which almost every

healthcare institution is adapting itself to is “ON-DEMAND HEALTHCARE”


So what exactly is On-demand healthcare service?

Let us take a small example of a patient struggling from a minor flu. Now, there are so many places across the globe so remotely located that the nearest healthcare institution is easily a days’ travel for the people residing in those places. There are enough instances where patients’ die due to unavailability of any kind of medical consultation or due to usage of wild medicines which might have backfired or created a bigger problem for the sufferer. Not totally ruling against the believers of wild medicines, but research shows that 60 out of every 100 cases where wild medicines are taken without proper professional consultation or lack of knowledge fails to improve the patients’ health. If we come to assume that these people took wrong medicines due to non-availability of the right kind of physician, then it is rather sad. What if these people can get through the right doctor for their illness and also are provided with the correct medicine referred to them, would not that be a boon for them? Here, we can explain the concept of on-demand medical attention.

It is one big positive move by the healthcare industry to make the healthcare system a digital-first industry while being highly focused on consumers and put the customers in a very convenient position in terms of healthcare consultation and medicine provision.


With the kind of positive response that mobile apps have garnered from different sections of users (read patients and care givers), healthcare industry has rightly decided to stay connected with the customers via mobile apps. Healthcare Apps are indeed making the world of patient care and healthcare a small but a better world; making it economical, precautious and explicitly convenient. Nowadays, pharmaceutical companies have also started providing telemedicine, house call, and medication delivery services to the patients when needed. That makes patient-care an all-round success. This is the reason why healthcare is the fastest growing on-demand sector today!


This unique technological advancement also enables the doctors to give apt and the best medical consultation to their patients wherever they might be. This helps the doctors and physicians fulfil their oath of giving service to the patients anytime and from anywhere.

This technology is conveniently helpful not only for patients but also for the physicians to better connect with their patients. According to doctors, On-demand healthcare is fundamentally changing and enriching the doctor-patient relationship, making the physician much more accessible to patients while simultaneously reducing costs for both the parties. This process is as easy as opening your phone, downloading an app, and seeing a doctor face-to-face over live video which in turn helps you to get the best medicines to cure your medical issue. How convenient is that! Patients find this as quicker, easier and less expensive than a trip to a hospital emergency room that could cost him a lot of money.

Many healthcare organisations have also an encrypted chat function through which the caregivers can get pictures of any injury which the patient has endured with so as to get the best possible consultation to him. The healthcare sector is striving to give 360d service to their patients thus.


If with the touch of a button people can have on-demand healthcare and medicines facility, then we do not have to predict the future of such a technology. The prospect of on-demand healthcare is one of the brightest as it is estimated to be the next-big thing in the healthcare sector.

The consumerization of healthcare is one critical transition for this sector and is garnering huge expectation from the consumer fraternity as it has the potential to empower patients to take control of their own health. The direct access to medical staff and physicians through smartphones and related computers will change the face of this industry for the better.

In todays’ world people commit to managing their health alone without any support. This might be because of the increased knowledge about medicines or the unavailability of doctors and medicine in the time of need. If unavailability of doctors’ consultation is the case then On-demand healthcare service is all set to see a rapid rise in usability and adaptability.


The future of ON-DEMAND HEALTHCARE

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