Health Connect

Healthcare Marketing WorkshopBuilding Sustainable Practices that grow your healthcare business

Wellness Wheel

Healthcare & Wellness - from Diet to Lifestyle Management

Brands are increasingly opting health & wellness as their core offerings

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Healthcare Marketing Quiz

This hospital will get rebranded as a Fortis Group hospital

A. Shri Ganga Ram Hospital

B. Wockhardt Hospitals

C. Breach Candy Hospital

D. Max Hospital

This hospital will get rebranded as a Fortis Group hospital

A. Shri Ganga Ram Hospital

B. Wockhardt Hospitals

C. Breach Candy Hospital

D. Max Hospital

This is a stand-alone health insurance brand

A. Cholamandalam MS

B. Apollo DKV

C. ICICI Lombard

D. Max New York

This is a stand-alone health insurance brand

A. Cholamandalam MS

B. Apollo DKV

C. ICICI Lombard

D. Max New York

The best online media brand at Medical Marketing & Media Awards 2008

The best online media brand at Medical Marketing & Media Awards 2008

Mediclaim v/s Health Insurance

Opportunities & Challenges

1 billion + population, only about 2 million of population is covered by Mediclaim scheme

Mediclaim Health Insurance

Critical Illness

Personal Accident

AIDS/HIV Cover

A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover

E-health & m-health decoded

The new delivery channels of healthcare

Patient-oriented mHealth system

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Prospect of m-health in India

Easy Healthcare information access 24x7

E health

Access to personalized healthcare information online

eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers.

Customized healthcare information for professionals and patients

Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists.

A-Z of Healthcare marketing

External Exhibitions Seminars/Conferences/

Meets Health Check up Camps Trade/Association Shows Health Day Celebrations

(World Heart Day, World Aids Day, Women’s Day, World TB Day)

Sponsored Events

Internal Training workshops Fraternity Interactions Employee Meets

Brochures – Corporate & Service Specific

Pamphlets Leaflets Direct mailers Posters Dossiers Background Sheet Fact file

Service Guidebook Health Manual Diet charts & food

pyramids Welcome kit Patient Testimonials Patient Case Study

Showcase Catalogues

Renewals//Extension Reminder

Merchandise Loyalty cards Membership Benefits &

Coupons Health Tools like BMI

calculator Privilege Cards

Birthday/Anniversary Cards

Topical Messaging Health & Wellness

Management Database Marketing

Healthcare & Technology – A perfect match

Building ICT Capabilities towards developing healthcare

Case Study: Microsoft & Google Health Microsoft

HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses.

HEALTHCARE: NEW FORMATS AND APPLICATIONS

New Prescription Drug Information Format

Newly designed package insert will provide the most up-to-date information in an easy-to-read format

FDA Regulatory Information

www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm

Human beings visit Healthcare Services

They come for advice, relief from disease.They come for Hope.

The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.