healthcare landscape in vietnam

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  1. 1. STUDY ABOUT HEALTHCARE LANDSCAPE IN VIETNAM October, 2017
  2. 2. 1DI Marketing Co., Ltd. SURVEY DESIGN This survey was conducted to study about Healthcare landscape in Vietnam Methodology: Online survey Fieldwork time: 5 days (31/07/2017 04/08/2017) Sample size: N = 900 Geography: Nationwide
  3. 3. 2DI Marketing Co., Ltd. RESPONDENTS SELECTION Respondents of this survey had to be qualified below criteria Age : Above 30 Gender : Female and Male
  4. 4. 3DI Marketing Co., Ltd. KEY FINDINGS 1) How to be healthy: Drink enough water, eat nutritious food and sleep enough are top 3 methods to improve the health Eating nutritious food is perceived the most effective way to be healthier rather than doing exercise 2) Health check habit: 85% often have a periodic health examination 6 ~ 12 months is the average time for a periodic health examination $51 is the average cost for a periodic health examination 3) Doing exercise habit: 77% often do exercise to improve the health 32 minutes per day is the average time for doing exercise 34% usually do exercise in fitness/ gym center or sport club $28 is the average spending on fitness/ gym/ sport club per month 4) Eating habit: 66% usually cook at home for the main meals 70% perceived breakfast the most important meal of the day Dont eat too salty, too sweet and greasy food are perceived good eating habit to be healthier 5) The usage of organic food: 79% are using organic food No pesticides, clear origin and certification of safety are top 3 reasons for choosing organic food 58% definitely use organic food in the future (4.46 points out of 5) 6) The usage of functional food: 71% are using functional food to improve their health Nutritional supplement is the most used type of functional food
  5. 5. 4DI Marketing Co., Ltd. N = 900 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 4% 6% 30% 60% Over 45 41-45 36-40 30-35 44% 56% Female Male 26% 2% 3% 5% 27% 37% Other Hai Phong Da Nang Can Tho Ha Noi Ho Chi Minh 9% 2% 3% 5% 15% 19% 48% Other Job seeker / Retired Housewife Worker Self-employed Engineer / doctor / teacher Office Worker
  6. 6. 5DI Marketing Co., Ltd. 1) How to be healthy 2) Health check habit 3) Doing exercise habit 4) Eating habit 5) The usage of organic food 6) The usage of functional food CONTENT
  7. 7. 6DI Marketing Co., Ltd. THERMOMETER, SCALE AND BLOOD PRESSURE MONITOR ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT VIETNAMESE HOUSE Which of the following healthcare equipment / appliances do you have? (Comparison by Age Group) N = 900 N = 541 N = 268 N = 91 5% 0% 7% 17% 18% 27% 34% 37% 41% 49% 59% 65% 0% 50% 100% My house does not have any of above Other Breathing machine Oral hygiene tools / machines Personal steam inhaler (for nose/throat) Ear cleaner tools Blood glucose meter A heart rate monitor Massage machine Blood Pressure Instruments / Apparatus The scales Thermometer Total 5% 0% 10% 22% 18% 21% 25% 26% 30% 52% 53% 56% 0% 50% 100% 30-35 4% 0% 3% 9% 20% 46% 52% 64% 68% 38% 71% 82% 0% 50% 100% 36-40 10% 0% 3% 14% 12% 9% 31% 25% 24% 60% 62% 65% 0% 50% 100% Over 40 36-40 group care more about health by owning more healthcare equipment than other age group
  8. 8. 7DI Marketing Co., Ltd. Which of the following healthcare equipment / appliances do you have? (Comparison by Gender Group) N = 900 N = 500 N = 400 5% 0% 7% 17% 18% 27% 34% 37% 41% 49% 59% 65% 0% 50% 100% My house does not have any of above Other Breathing machine Oral hygiene tools / machines Personal steam inhaler (for nose/throat) Ear cleaner tools Blood glucose meter A heart rate monitor Massage machine Blood Pressure Instruments / Apparatus The scales Thermometer Total 5% 0% 9% 20% 19% 16% 25% 32% 30% 53% 45% 54% 0% 50% 100% Male 4% 1% 5% 14% 16% 42% 45% 44% 54% 44% 77% 78% 0% 50% 100% Female Female care more about health by owning more healthcare equipment than male THERMOMETER, SCALE AND BLOOD PRESSURE MONITOR ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT VIETNAMESE HOUSE
  9. 9. 8DI Marketing Co., Ltd. DRINK ENOUGH WATER, EAT NUTRITIOUS FOOD AND SLEEP ENOUGH ARE TOP 3 METHODS TO IMPROVE THE HEALTH Are you using the following methods to improve your health? (Comparison by Age Group) N = 900 N = 541 N = 268 N = 91 1% 1% 46% 56% 58% 63% 65% 69% 75% 75% 0% 50% 100% I do not apply any of above Other Use food supplements / functional foods to improve health Sports Do not drink any alcoholic beverages/ beers No smoking Do exercise regularly Sleep early / Get enough sleep Eat nutritious foods Drink enough water Total 1% 1% 36% 47% 52% 57% 55% 65% 69% 69% 0% 50% 100% 30-35 1% 1% 66% 74% 74% 79% 82% 79% 86% 85% 0% 50% 100% 36-40 1% 0% 40% 54% 41% 56% 74% 62% 73% 79% 0% 50% 100% Over 40 Over 35 group care more about doing exercise to improve the health than below 35 group
  10. 10. 9DI Marketing Co., Ltd. Are you using the following methods to improve your health? (Comparison by Gender Group) N = 900 N = 500 N = 400 1% 1% 46% 56% 58% 63% 65% 69% 75% 75% 0% 50% 100% I do not apply any of above Other Use food supplements / functional foods to improve health Sports Do not drink any alcoholic beverages/ beers No smoking Do exercise regularly Sleep early / Get enough sleep Eat nutritious foods Drink enough water Total 2% 1% 35% 54% 45% 55% 57% 60% 64% 66% 0% 50% 100% Male 1% 1% 59% 58% 74% 74% 75% 81% 87% 87% 0% 50% 100% Female Female care more about doing exercise, no smoking and non-alcoholic beverages to improve the health than Male DRINK ENOUGH WATER, EAT NUTRITIOUS FOOD AND SLEEP ENOUGH ARE TOP 3 METHODS TO IMPROVE THE HEALTH
  11. 11. 10DI Marketing Co., Ltd. SURPRISINGLY, EATING NUTRITIOUS FOOD IS PERCEIVED THE MOST EFFECTIVE WAY TO IMPROVE THE HEALTH OF VIETNAMESE PEOPLE Which is the most effective method to improve your health? (Comparison by Age Group) N = 900 N = 541 N = 268 N = 91 1% 3% 3% 5% 5% 6% 8% 19% 50% 0% 50% 100% I do not apply any of above Do not drink any alcoholic beverages/ beers No smoking Drink enough water Sports Use food supplements / functional foods to improve health Sleep early / Get enough sleep Do exercise regularly Eat nutritious foods Total 1% 4% 4% 5% 6% 9% 10% 21% 41% 0% 50% 100% 30-35 1% 1% 2% 3% 3% 2% 4% 10% 73% 0% 50% 100% 36-40 1% 4% 3% 7% 5% 4% 8% 33% 34% 0% 50% 100% Over 40 Over 40 group care more about doing exercise regularly to improve the health than other younger groups
  12. 12. 11DI Marketing Co., Ltd. Which is the most effective method to improve your health? (Comparison by Gender Group) N = 900 N = 500 N = 400 1% 3% 3% 5% 5% 6% 8% 19% 50% 0% 50% 100% I do not apply any of above Do not drink any alcoholic beverages/ beers No smoking Drink enough water Sports Use food supplements / functional foods to improve health Sleep early / Get enough sleep Do exercise regularly Eat nutritious foods Total 2% 4% 5% 5% 9% 7% 10% 19% 39% 0% 50% 100% Male 1% 1% 1% 4% 1% 5% 4% 20% 64% 0% 50% 100% Female SURPRISINGLY, EATING NUTRITIOUS FOOD IS PERCEIVED THE MOST EFFECTIVE WAY TO IMPROVE THE HEALTH OF VIETNAMESE PEOPLE
  13. 13. 12DI Marketing Co., Ltd. 1) How to be healthy 2) Health check habit 3) Doing exercise habit 4) Eating habit 5) The usage of organic food 6) The usage of functional food CONTENT
  14. 14. 13DI Marketing Co., Ltd. 85% OFTEN HAVE A PERIODIC HEALTH EXAMINATION Do you often go for a periodic health examination? (Comparison by Age Group & Gender Group) 15% 17% 8% 20% 85% 83% 92% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 30-35 36-40 Over 40 Yes No 15% 15% 15% 85% 85% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Yes No N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400 36-40 group have a periodic examination more often than other age groups
  15. 15. 14DI Marketing Co., Ltd. 3% 5% 38% 49% 24% 50% 37% 65% 8% 7% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Every 3 months Every 6 months Every 12 months Every 18 months Every 24 months Not fixed / only whenever i feel not good 3% 4% 2% 1% 38% 44% 29% 27% 50% 43% 60% 53% 8% 7% 7% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 30-35 36-40 Over 40 Every 3 months Every 6 months Every 12 months Every 18 months Every 24 months Not fixed / only whenever i feel not good How often do you go for a periodic health examination? (Comparison by Age Group & Gender Group) N = 768* N = 449 N = 246 N = 73 N = 768* N = 426 N = 342 *Who chose Yes in Q: Do you often go for a periodic health examination? 6 ~ 12 MONTHS IS THE AVERAGE TIME FOR A PERIODIC HEALTH EXAMINATION Over 40 group have a periodic health examination every 3 months more than other younger groups
  16. 16. 15DI Marketing Co., Ltd. 2% 3% 3% 8% 11% 2% 10% 10% 14% 5% 8% 16% 20% 10% 14% 22% 27% 11% 29% 42% 26% 72% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 30-35 36-40 Over 40 City Level Hospital General hospital District Level Hospital Central hospital Private clinic Other 2% 2% 2% 8% 10% 6% 10% 12% 9% 16% 17% 15% 22% 26% 17% 42% 33% 52% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female City Level Hospital General hospital District Level Hospital Central hospital Private clinic Other CITY LEVEL HOSPITAL IS THE PRIORITY FOR A PERIODIC HEALTH EXAMINATION Where do you usually go for a periodic health examination? (Comparison by Age Group & Gender Group) 36-40 group prioritized city level hospital for a periodic health examination more than other age groups N = 768* N = 449 N = 246 N = 73 N = 768* N = 426 N = 342 *Who chose Yes in Q: Do you often go for a periodic health examination?
  17. 17. 16DI Marketing Co., Ltd. 22% 8% 51% 11% 10% 12% 5% 16% 18% 23% 8% 18% 32% 38% 26% 12% 16% 17% 9% 36% 2% 2% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 30-35 36-40 Over 40 Under $5 $5 - $24 $25 - $45 $46 - $69 $70 - $90 Over $90 22% 7% 42% 10% 11% 8% 18% 21% 14% 32% 42% 18% 16% 16% 16% 2% 3% 1% 0% 10% 20% 30% 40% 50% 60% 70%