healthcare insights callum bir deloitte disruptive innovations in hc
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Disruptive Innovation
in HealthcareCallum Bir
Director,
Life Sciences & Healthcare
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Disruptive Innovation
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What Citizens want?
Interest in online tools and services and in
tools and aids to support self-managed care
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Patient ledAnd why can ‘t
we book appointments
with PcP / Hospitals?
Growth drivers
• 20% of all new phones sold is smart-phone
• Asia has fastest growing affluent class and
middle class
• Largest % current customer segment
• 2% apps on HC and 7% on Life Style
Barriers
• Does not address broad population (for now)
• Significant gaps in adoption of technology in
provider settings
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Self-Care
Growth drivers
• Downloads of Healthcare iPhone apps
• Emerging patient portals and pilots across the
region
Barriers
• Lack of awareness of benefits
• Data Governance, Ownership, and regulatory
frameworks still needs to be worked out
• Lack of Sustainable business models
• Still in early stages of development
Technology-enabled self-care
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Chronic Care Lifestyle
Growth drivers
• Increased access to healthcare and health-
related information, particularly for hard-to-
reach populations
• Increase mobile (voice) coverage and adoption
Barriers
• Relatively untapped market
• Limitation on care delivery on phone
http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00
Regular follow-up, Mobile Monitoring ,
Lifestyle choices for chronic patients
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Evidence Based Care
Growth drivers
• Significant innovation in Med Tech industry
• Rapidly growing Chronic Disease patients in
Asia
• Improved ability to diagnose and track diseases
Barriers
• Lack of complete end-to-end operator service
• Largely Silo approach till date
http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY
Personal monitoring device to alert
and guide to make improvements
in health or treat a condition.
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Prevention of Chronic Diseases?
< 20 % of high risk citizens participate in wellness programs
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Keeping Healthy Use of applications is expected
to increase threefold by 2012
(=600 mil applications)
Growth drivers
• Payers are most interested to keep people
healthy!
• Technology enabled incentive / rewards to
change behavior
• Expanding Wellness market (eg, spa, yoga)
Barriers
• Still a relatively small market today in Asia
despite high growth
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ChallengesTrust & relationship Technology
Fin. Alignment Govt Alignment
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Privacy concerns diminishing …
Concern about privacy of Health information stored online
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Technology will change lifestyle of
chronic care patient and enable self-care....
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2. Social Networking
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Facebook drives more traffic online than Google
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Compare hospitals & doctors?
Percent who compare physicians and hospitals before making a selection and
most trusted sources of medical information compared to other sources
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FacebookBuilding fan pages for specific causes,
organizations or products; sharing
recreation-oriented campaigns
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YouTube Posting educational videos
and testimonials
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TwitterDoctors & Citizens access
most latest from trusted sources.
Less is more..
.
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Linked-inRecruiting talent,
announcing staff news
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Challenges
Risk and liability Trust Resources
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Transiting from Patient Oriented Care to
Consumer Model of Care ….
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Disruptive Innovation
in HealthcareCallum Bir
Director, Life Sciences & Healthcare
+65 9100 1595 [email protected]