healthcare - bestway wholesale · indigestion, heartburn, acid indigestion, upset stomach and more...
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HEALTHCARE
HEALTHCARE MARKET INSIGHT
HEALTHCARE IS A GROWING CATEGORY
People are suffering from more minor ailments and are increasingly being
encouraged to self-medicate, partly to take the strain off the NHS
HEALTHCARE IS HIGHLY PROFITABLE
AVERAGE 30% PORON MEDICINES
FEW PROMOTIONS ARE RUN ON MEDICINES DUE TO THE NATURE OF THE PRODUCTS
MOVING MEDICINES FROM BEHIND THE COUNTER ONTO THE SHOP FLOOR IN CASE STUDIES HAS
PROVEN TO INCREASE SALES BY
UP TO
40%
HEALTHCARE IN THE IMPULSE MARKET IS WORTH
£271mPER YEAR
That is the same value as the Biscuits category and double the value of Hot
Beverages category.(AC Nielsen, 52 weeks to 23/04/16)
IDEAL FOR CONVENIENCE
CHANNEL Sufferers will not travel far
if not feeling well, so medicines are bought at the
most convenient location
Easy to manageLONG SHELF LIFE
AND DOES NOT TAKE UP MUCH
SPACE ON SHELF
HEALTHCARE
Winter 2014/2015 saw exceptionally high peak in
December. Winter season ran longer last year
WINTER MEDS SEASONALITY:Biggest uplifts for Cold & Flu and Cough Remedies, but many categories increase in the winter
Source : Nielsen
£0
£5,000
£10,000
£15,000
£20,000
£25,000
£30,000
£35,000
4WE 2
0.07.1
3
4WE 14
.09.13
4WE 0
9.11.13
4WE 0
4.01.1
4
4WE 0
1.03.14
4WE 2
6.04.14
4WE 2
1.06.14
4WE 16
.08.14
4WE 11
.10.14
4WE 0
6.12.14
4WE 3
1.01.1
5
4WE 2
8.03.15
4WE 2
3.05.15
4WE 18
.07.1
5
4WE 12
.09.15
4WE 0
7.11.1
5
4WE 0
2.01.1
6
4WE 2
7.02.16
4WE 2
3.04.16
Adult Painkillers
Cold & Flu
Cough Remedies
Sore Throat
Kids Painkillers
Indigestion
HEALTHCARE
OTC MEDICINES: Winter Key Drivers of Growth
Group like products & categories together (Ideally dual stock Kids Medicine in the baby fixture).
Moving medicines onto the shop floor proven to increase sales by 30 to 40%.
Whilst there is a strong tendency from consumers to buy brands, own label sell very well (top 2&3 volume lines) whilst also offering great value and exceptional margins.
Shoppers in this channel have strong propensity to buy well known brands.Source J&J research
1. Right RANGE 2. Clear LAYOUT 3. Off Shelf Display 4. Own label
HEALTHCARE
THE TIMING OF FLU IS VERY UNPREDICTABLE AND CAN VARY IN DIFFERENT PARTS OF THE COUNTRY AND FROM SEASON TO SEASONSeasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early as October and continue to occur as late as May.
HIGHLIGHT PRODUCTS AT KEY TIMES OF THE YEAR:In Winter (October - February), focus on colds & flu and sore throats.
In Summer (February - August), focus on hay fever/allergies and first aid, etc.
1 in5people in the UK
suffer from hay fever
THE HAY FEVER SEASON IS USUALLY BETWEEN FEBRUARY AND AUGUST
HEALTHCARE
Kids’ pain, fever and other ailments
Indigestion, heartburn, acid indigestion, upset stomach and more
Allallergiesincludinghayfever
First Aid
Mouth & throatinfection
Diarrhoea, bloating, gas
Anti tiredness
Mentalalertness
KIDS’ PAIN RELIEF MEDICATED SORE THROAT
HEARTBURN AND INDIGESTION DIARRHOEA RELIEF
ANTI- TIREDNESS
ALLERGIES FIRST AID SEXUAL HEALTH
Contra- ception
ADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below:• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
Cold & flu, including aches, pains, nasal congestion and lowering temperature
Blocked nose,aches and fever
Coughs andsore throats
COLD AND FLU REMEDIES DECONGESTANT COUGH SYRUPS
MUST STOCK LINES
These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
1 2 3 4 5 6 7 8 9 10 11 12
13 14 15 2216 2317 2418 2519 2620 2721
HEALTHCARE
PANADOL EXTRA ADVANCE 12 x 14 Tablets
SKU Code: Bestway 787057 Batleys 787057
LEMSIP MAX COLD & FLU 6 x 5 Sachets
SKU Code: Bestway 126814 Batleys 628615
LEMSIP MAX COLD & FLU CAPSULES 6 x 8 Capsules
SKU Code: Bestway 172327 Batleys 675029
BEECHAMS FLU PLUS TABLETS 6 x 8 Tablets
SKU Code: Bestway 224477 Batleys 224477
SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 Caplets
SKU Code: Bestway 152282 Batleys 152282
1NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 Caplets
SKU Code: Bestway 407775 Batleys 564009
2NUROFEN TABLETS 12 x 12 Tablets
SKU Code: Bestway 298470 Batleys 969101
3BEST-IN IBUPROFEN 12 x 16 Tablets
SKU Code: Bestway 105657 Batleys 515292
4BEST-IN IPARACETAMOL 12 x 16 Tablets
SKU Code: Bestway 105635 Batleys 515289
5ANADIN EXTRA 12 x 12 Caplets
SKU Code: Bestway 464970 Batleys 95807210
6
7
8
9
HEALTHCARE
CALPOL SIX PLUS 6 x 80ml
SKU Code: Bestway 548665 Batleys 577099
STREPSILS HONEY & LEMON 6 x 16 Lozenges
SKU Code: Bestway 467519 Batleys 467519
ALKA SELTZER 6 x 10 Tablets
SKU Code: Bestway 475080 Batleys 475080
RENNIE PEPPERMINT 12 x 24 Tablets
SKU Code: Bestway 581811 Batleys 581811
GAVISCON DOUBLE ACTION 6 x 16 Tablets
SKU Code: Bestway 105422 Batleys 105422
11BEECHAMS ALL IN ONE LIQUID 6 x 160ml
SKU Code: Bestway 410450 Batleys 984225
12VENOS EXPECTORANT 6 x 100ml
SKU Code: Bestway 220921 Batleys 220921
13BONJELA TEETHING 12 x 15g
SKU Code: Bestway 566942 Batleys 527184
14NUROFEN FOR CHILDREN STRAWBERRY 6 x 100ml
SKU Code: Bestway 451008 Batleys 451008
15CALPOL INFANT SUGAR FREE 6 x 100ml
SKU Code: Bestway 247236 Batleys 59866920
16
17
18
19
HEALTHCARE
SAVLON CREAM 6 x 30g
SKU Code: Bestway 171759 Batleys 947328
ELASTOPLAST FABRIC WATERPROOF 5 x 18 Plasters
SKU Code: Bestway 986546 Batleys 986546
DUREX EXTRA SAFE 6 x 6 Condoms
SKU Code: Bestway 221752 Batleys 221752
25
26
27
21GAVISCON LIQUID ANISEED 6 x 150ml
SKU Code: Bestway 64064 Batleys 527103
22IMODIUM ORIGINAL 6 x 6 Capsules
SKU Code: Bestway 945921 Batleys 527239
23PIRITEZE 6 x 7 Tablets
SKU Code: Bestway 491440 Batleys 491440
24PROPLUS 8 x 24 Tablets
SKU Code: Bestway 518138 Batleys 113659
HEALTHCARE
SEXUAL HEALTH
Contra- ception
Mouth & throatinfection
MEDICATED SORE THROAT
Cold & flu, including aches, pains, nasal
congestion and lowering temperature
COLD AND FLU REMEDIES
ADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below;
• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
FOR A ONE SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:
1 SHELFPLANOGRAM
SHELF
1 SKUs SKUs298470 969101 NUROFEN TABLETS 12 x 12 TABLETS
464970 958072 ANADIN EXTRA 12 x 12 CAPLETS
105657 515292 BEST-IN IBUPROFEN 12 x 16 TABLETS
105635 515289 BEST-IN PARACETAMOL 12 x 16 TABLETS
247236 598669 CALPOL INFANT SUGAR FREE 100ML
548665 577099 CALPOL SIX PLUS 6 x 80ML
451008 451008 NUROFEN FOR CHILDREN STRAWBERRY 100ML
BESTWAY BATLEYS BESTWAY BATLEYS
Kids’ pain, fever and other ailments
KIDS’ PAIN RELIEF
Diarrhoea, bloating, gas
DIARRHOEA RELIEF
HEA
RTBU
RN
A
ND
IND
IGES
TIO
N
126814 628615 LEMSIP MAX COLD & FLU 6 x 5 SACHETS
172327 675029 LEMSIP MAX COLD & FLU CAPSULES 6 x 8 CAPSULES
467519 467519 STREPSILS HONEY & LEMON 6 x 16 LOZENGES
64064 527103 GAVISCON LIQUID ANISEED 150ML
945921 527239 IMODIUM ORIGINAL 6 x 6 CAPSULES
221752 221752 DUREX EXTRA SAFE 6 x 6’S
SHELF 1
SHELF
1
SHELF 1 SHELF 1 Continued
HEALTHCARE
IF YOU HAVE A TWO SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:
2SHELFPLANOGRAM
Kids’ pain, fever and other ailments
Indigestion, heartburn, acid indigestion, upset stomach and more
Allallergiesincludinghayfever
First Aid
Mouth & throatinfection
Diarrhoea, bloating, gas
Anti tiredness
Mentalalertness
KIDS’ PAIN RELIEF MEDICATED SORE THROAT
HEARTBURN AND INDIGESTION DIARRHOEA RELIEF
ANTI- TIREDNESS
ALLERGIES FIRST AID SEXUAL HEALTH
Contra- ception
ADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below;• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
Cold & flu, including aches, pains, nasal congestion and lowering temperature
Blocked nose,aches and fever
Coughs andsore throats
COLD AND FLU REMEDIES DECONGESTANT COUGH SYRUPS
SHELF 1
SHELF 2
See next pages for product details
SHELF
2
SHELF
1
HEALTHCARE
ADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below;• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
Cold & flu, including aches, pains, nasal congestion and lowering temperature
Blocked nose,aches and fever
Coughs andsore throats
COLD AND FLU REMEDIES DECONGESTANT COUGH SYRUPS
SHELF 1
2SHELFPLANOGRAM
SHELF
1 SKUs SKUs407775 564009 NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 CAPLETS
298470 969101 NUROFEN TABLETS 12 x 12 TABLETS
105657 515292 BEST-IN IBUPROFEN 12 x 16 TABLETS
105635 515289 BEST-IN PARACETAMOL 12 x 16 TABLETS
464970 958072 ANADIN EXTRA 12 x 12 CAPLETS
787057 787057 PANADOL EXTRA ADVANCE 12 x 14 TABLETS
126814 628615 LEMSIP MAX COLD & FLU 6 x 5 SACHETS
172327 675029 LEMSIP MAX COLD & FLU CAPSULES 6 x 8 CAPSULES
224477 224477 BEECHAMS FLU PLUS TABLETS 6 x 8 TABLETS
152282 152282 SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 CAPSULES
410450 984225 BEECHAMS ALL IN ONE LIQUID 160ML
220921 220921 VENOS EXPECTORANT 100ML
SHELF
1
BESTWAY BATLEYS BESTWAY BATLEYS
SHELF 1 SHELF 1 Continued
HEALTHCARE
Kids’ pain, fever and other ailments
Indigestion, heartburn, acid indigestion, upset stomach and more
Allallergiesincludinghayfever
First Aid
Mouth & throatinfection
Diarrhoea, bloating, gas
Anti tiredness
Mentalalertness
KIDS’ PAIN RELIEF MEDICATED SORE THROAT
HEARTBURN AND INDIGESTION DIARRHOEA RELIEF
ANTI- TIREDNESS
ALLERGIES FIRST AID SEXUAL HEALTH
Contra- ception
SHELF 2
2SHELFPLANOGRAM
SHELF
2 SKUs SKUs566942 527184 BONJELA TEETHING 15G
451008 451008 NUROFEN FOR CHILDREN STRAWBERRY 100ML
247236 598669 CALPOL INFANT SUGAR FREE 100ML
548665 577099 CALPOL SIX PLUS 80ML
467519 467519 STREPSILS HONEY & LEMON 6 x 16 LOZENGES
475080 475080 ALKA SELTZER 6 x 10 TABLETS
581811 581811 RENNIE PEPPERMINT 12 x 24 TABLETS
105422 105422 GAVISCON DOUBLE ACTION 6 x 16 TABLETS
64064 527103 GAVISCON LIQUID ANISEED 150ML
945921 527239 IMODIUM ORIGINAL 6 x 6 CAPSULES
491440 491440 PIRITEZE 6 x 7 TABLETS
518138 113659 PROPLUS 8 x 24 TABLETS
171759 947328 SAVLON CREAM 30G
986546 986546 ELASTOPLAST FABRIC WATERPROOF 5 x 18 PLASTERS
221752 221752 DUREX EXTRA SAFE 6 x 6’S
SHELF
2
BESTWAY BATLEYS BESTWAY BATLEYS
SHELF 2 SHELF 2 Continued
HEALTHCARE 3SHELFPLANOGRAM
IF YOU HAVE A THREE SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:
Cold & flu, including aches, pains, nasal congestion and lowering temperature
COLD AND FLU REMEDIESADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below;• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
SHELF 1
COLD AND FLU
REMEDIES
SHELF 2
Coughs and sore throats
COUGH SYRUPS
Blocked nose, aches and fever
DECONGESTANT
Mouth & throatinfection
MEDICATED SORE THROAT
Cold & flu, including aches,
pains, nasal congestion
and lowering temperature
Kids’ pain, fever and other ailments
KIDS’ PAIN RELIEF
FIRST AID SEXUAL HEALTHAll
allergiesincludinghayfever
ALLERGIES
Indigestion, heartburn, acid indigestion, upset stomach and more
HEARTBURN AND INDIGESTION
SHELF 3
Diarrhoea, bloating, gas
DIARRHOEA RELIEF ANTI- TIREDNESS
SHELF
2
SHELF
1
SHELF
3
See next pages for product details
HEALTHCARE
Cold & flu, including aches, pains, nasal congestion and lowering temperature
COLD AND FLU REMEDIESADULT PAIN RELIEF
Fever (high temperature) and all types of pain including some of the below;• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain
SHELF 1
SHELF
1
SHELF
1 SKUs SKUs407775 564009 NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 CAPLETS
407786 564019 NUROFEN EXPRESS CAPLETS 6 x 12 CAPLETS
298470 969101 NUROFEN TABLETS 12 x 12 TABLETS
105657 515292 BEST-IN IBUPROFEN 12 x 16 TABLETS
105635 515289 BEST-IN PARACETAMOL 12 x 16 TABLETS
787057 787057 PANADOL EXTRA ADVANCE 12 x 14 TABLETS
464970 958072 ANADIN EXTRA 12 x 12 CAPLETS
716608 234167 LEMSIP STANDARD 12 x 5 SACHETS
126814 628615 LEMSIP MAX COLD & FLU 6 x 5 SACHETS
172327 675029 LEMSIP MAX COLD & FLU CAPSULES 6 x 8 CAPSULES
224477 224477 BEECHAMS FLU PLUS TABLETS 6 x 8 TABLETS
3SHELFPLANOGRAM
BESTWAY BATLEYS BESTWAY BATLEYS
SHELF 1 SHELF 1 Continued
HEALTHCARE
COLD AND FLU
REMEDIES
SHELF 2
Coughs and sore throats
COUGH SYRUPS
Blocked nose, aches and fever
DECONGESTANT
Mouth & throatinfection
MEDICATED SORE THROAT
Cold & flu, including aches,
pains, nasal congestion
and lowering temperature
Kids’ pain, fever and other ailments
KIDS’ PAIN RELIEF SHELF
2
SHELF
2 SKUs SKUs566942 527184 BONJELA TEETHING 15G
247236 598669 CALPOL INFANT SUGAR FREE 100ML
548665 577099 CALPOL SIX PLUS 80ML
380560 380560 CALPROFEN 100ML
451008 451008 NUROFEN FOR CHILDREN STRAWBERRY 100ML
161208 161208 BENYLIN TICKLY 150ML
188630 508251 CAVONIA CHESTY COUGH 150ML
220921 220921 VENOS EXPECTORANT 100ML
410450 984225 BEECHAMS ALL IN ONE LIQUID 160ML
379483 379483 STREPSILS ORIGINAL 6 x 16 LOZENGES
467519 467519 STREPSILS HONEY & LEMON 6 x 16 LOZENGES
20106 20106 NUROFEN COLD & FLU 6 x 8 TABLETS
152282 152282 SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 CAPSULES
406471 406471 VICKS VAPOUR RUB 50G
3SHELFPLANOGRAM
BESTWAY BATLEYS BESTWAY BATLEYS
SHELF 2 SHELF 2 Continued
HEALTHCARE
FIRST AID SEXUAL HEALTHAll
allergiesincludinghayfever
ALLERGIES
Indigestion, heartburn, acid indigestion, upset stomach and more
HEARTBURN AND INDIGESTION
SHELF 3
Diarrhoea, bloating, gas
DIARRHOEA RELIEF ANTI- TIREDNESSSHELF
3
SHELF
3 SKUs SKUs581811 581811 RENNIE PEPPERMINT 12 x 24 TABLETS
581822 581822 RENNIE SPEARMINT 12 x 24 TABLETS
105422 105422 GAVISCON DOUBLE ACTION 6 x 16 TABLETS
64064 527103 GAVISCON LIQUID ANISEED 150ML
561299 561299 ENOS FRUIT SALT 150G
475080 475080 ALKA SELTZER 6 x 10 TABLETS
945921 527239 IMODIUM ORIGINAL 6 x 6 CAPSULES
81465 527229 IMODIUM INSTANT 6 x 6 TABLETS
491440 491440 PIRITEZE 6 x 7 TABLETS
518138 113659 PROPLUS 8 x 24 TABLETS
171759 947328 SAVLON CREAM 30G
986546 986546 ELASTOPLAST FABRIC WATERPROOF 5 x 18 PLASTERS
221752 221752 DUREX EXTRA SAFE 6 x 6 CONDOMS
221741 221741 DUREX THIN FEEL 6 x 6 CONDOMS
3SHELFPLANOGRAM
BESTWAY BATLEYS BESTWAY BATLEYS
SHELF 3 SHELF 3 Continued
HEALTHCARE
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to find all Healthcare Category Advice information
and boost your profits today!