health sciences communications at emory
DESCRIPTION
Introduction to the department of Health Sciences Communications at Emory University's Woodruff Health Sciences Center. Includes many examples of team's work, multiple media we work in, and overall goals. Presentation prepared by Wendy Darling and Jeffrey Molter.TRANSCRIPT
HEALTH SCIENCES COMMUNICATIONS
Responsibilities & Strategies
Health Sciences Communications
Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences
Center and its principal constituents, including Emory Healthcare.
Mission:
To serve humanity by improving
health through the integration of
discovery, healthcare and education.
Updated Nov. 2010
Health Sciences Goals
To Serve Humanity by Improving Health
Transforming Health and Healing… Together
Regionally, nationally and internationally recognized as a leading academic
health sciences and services center by being the destination of choice for:
Outstanding health sciences students, faculty, and staff
committed to discovery,
education and programs that advance disease management, prevention, and overall health quality
Patients and their families, employers, insurers, and government agencies seeking
the best value, innovation, and performance in healthcare quality, outcomes, services, and safety
Investment in leading positive change in healthcare through the
integration of education, research, and patient care programs
Updated Nov. 2010
At A Glance Named for the legendary leader of the Coca-Cola Company, the Robert W.
Woodruff Health Sciences Center is an
academic health science and service center focused on missions of teaching, research, health care and public service.
Its components include schools of
medicine, nursing, and public health; the Yerkes National Primate Research Center; the Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia.
The Woodruff Health Sciences Center
has a $2.5 billion in expenditures, 18,000 employees, 2,300 full- and part-
time, faculty, 4,900 students and trainees, and a $5.8 billion economic impact on metro Atlanta.
Health Sciences Center campus at Emory University Updated Nov. 2010
Responsibilities
Our responsibilities include:
media relations
publications
multimedia
web sites
blogs
social media
special events
Updated Nov. 2010
Organization
HSC is divided into 3 sections
Media Relations
Research Communications
Publications
Interfaces with groups like Winship Cancer Institute, Yerkes National Primate Research Center, and others.
Updated Nov. 2010
Communications Offices In addition to the core office in the Woodruff Health Sciences Center
Administration Building, individual communications offices are located in:
Emory University Hospital
Emory University Hospital Midtown
Emory Johns Creek Hospital
Winship Cancer Institute
Emory Eye Center
Yerkes National Primate Research Center
Nell Hodgson Woodruff School of Nursing
Rollins School of Public Health
Claudia Nance Rollins Building at Rollins School of Public Health
Updated Nov. 2010
Working Relationships
We also work closely with offices
throughout Emory, including:
University Communications
Health Sciences Development
Emory Healthcare Marketing
Government Relations
General Counsel
Research
Research Administration
Updated Nov. 2010
Division of Work
Media Relations
Publications
Web Sites
Multimedia
Special Events
Speechwriting
Updated Nov. 2010
Media Relations
Health & Consumer-Oriented
Communications
Research Communications
Corporate Communications
Issues Management
Crisis Communications
Media Relations to support marketing and build the
Emory brand Updated Nov. 2010
Research Communications
News Releases
Media Relations
Research on WHSC Web Site
Magazines & Publications
Research News E-Newsletter
Sound Science Web Site & Podcast
Research-Oriented Video
Emory Health Now Blog
Emory Medical Horizon Blog
Updated Nov. 2010
Publications
Emory Health magazine
Health Sciences Update (internal)
Research News (internal)
Emory Medicine magazine
Public Health magazine
Emory Nursing magazine
Community Book
Annual Report
Updated Nov. 2010
Web Sites Management of
Woodruff Health Sciences Center www.emoryhealthsciences.org
Sound Science www.whsc.emory.edu/soundscience
Emory-Grady www.emory.edu/grady/
Blue Ridge Academic Health Group www.blueridgegroup.org
Support for
Emory University www.emory.edu
Emory Healthcare www.emoryhealthcare.org
Updated Nov. 2010
Blogs & Social Media
Emory Health Now www.emoryhealthblog.com
Emory Medical Horizon www.emorymedicalhorizon.com
Facebook www.facebook.com/emoryhealthsci
Twitter www.twitter.com/emoryhealthsci
Updated Nov. 2010
Multimedia
Video
YouTube
TV & online video coverage
Integration into press releases & publications
Blogs
Slide Shows
Audio
Podcasts
iTunes U Updated Nov. 2010
Additional Services
CEO Events & Speeches
Town Hall Meetings
Future Makers Lectures
CEO Strategic and Policy Communications Services
Media Training
S. Wright Caughman, MD,
Executive Vice President for Health Affairs Updated Nov. 2010
Integration
By working together and sharing
resources, Health Sciences Communications can create stories that
hit audiences from every possible direction:
External Media
Internal E-Newsletters
Internal & External Publications
Video & Other Multimedia
Web Sites
Social Media Updated Nov. 2010