HEALTH RESORTS –PRODUCTS, ACTIVITIES AND VISITOR PROFILES

PRESENTED BY SADIQUE ALI.V.K

INTRODUCTION

Health Resorts & Retreats, or “Destination Spas,”

provide custom pampering services for spa-goers

who wish to regain their healthy habits. These

facilities offer overnight stays and an array of

rejuvenating activities for body, mind, and spirit,

which are aimed at putting guests on the road toimproved well-being.

WELLNESS TOURISM

The sum of all the relationship and phenomena resulting fromjourney and residence by people whose main motive is to preserve orpromote their health. They stay in a specialised hotel which providesthe appropriate professional know how and individual care. Theyrequire a comprehensive service package comprising physical fitness/beauty care/healthy nutrition/diet, Relaxation/Meditation and mentalactivity/education.

Muller and Kaufmann (2000)

HEALTH TOURISM

Staying away from home, health as the most important motive anddone in a leisure setting,

Hall(1992)

Clients of Health Resorts can partake in all-

inclusive programs over the course of several days

or even weeks, focusing on improving their

overall welfare through health-promoting

endeavors like yoga, Meditation, Ayurvedic

treatments, therapeutic massage, fitness classes,

beauty treatments, and more. The ultimate goal of

these retreats is to create an oasis where stress is

reduced, positive thinking is encouraged, and

internal and external healing occurs

HEALTH RESORT PRODUCTS

AYURVEDA Ayurveda', means 'The Knowledge of Life' is the system of

traditional herbal medicine practiced in India since ages. Itemerged out as a branch of "Atharvaveda" at about 5000years ago. Ayurveda preserves good health

It is a comprehensive system of medicine that belives in

preventing body ailments along with curing them.

It also aims at treating the entire body as distinguished from the

modern system where stress is laid only on curing the affected

part.

Panchakarma Therapeutic procedures are used to facilitate the

elimination of harmful factors through following processes:

Vamana Emesis

Virechana Purgation

Vasti Enema

Nasya Administrating medicines especially through nose

Raktamokshana Blood letting

SPA Spa is place where water with minerals in it, which is

considered to be good for health, comes up naturallyout of the ground; the name given to a town that hassuch place, and where there are , or were , placeswhere people could drink the water. It is a place wherepeople can relax and improve their health. Forexample, a swimming pool; a superb health spa, whichincludes bath and fitness rooms.

The term derived from the name of the town ofspa,Belgium, where since medieval times illnessescaused by iron deficiency were treated by drinkingchalybeate(iron bearing)spring water.

Various refreshing programmes in spa; Dayspa(facials+massages+waxing+ skin exfolitation etc.),Massage, Facial etc.

YOGA, MEDITATION

Yoga is a system of exercise for physical and mental well being…

The term yoga is itself derived from Sanskrit word meaning to join together…

The ultimate aim in yoga is to unite the human soul with the universal spirit…

Meditation is an experience of relaxing the body, quieting the mind, and awakening the spirit.

YOGA, MEDITATION

ANADA IN THE HIMALAYAS

PHYSIOTHERAPHY AYURVEDIC EXPERIENCES

ACTIVE FITNESS YOGA AND MEDITATION

VISITING MASTERSspecial workshops and private sessions with Visiting Masters in different areas of wellbeing. These teachers, therapists, healers, Ayurvedic doctors and guides

SPARevitalizing treatments including sensuous Aromatherapy, pressure points and tension release work through Reflexology, healing Tibetan Kuu Nye

Ayurvedic Gourmet Cuisine

HEALTH RESORTS IN INDIA

KAIRALI ,KERALA

SOMATHEERAM ,Trivandrum, Kerala,

MANALTHEERAM AYRVEDIC VILLAGE ,Trivandrum, Kerala,

KANDAMKULATHI-AYURSAUKYAM RESORT, WAYANAD

ANANDA IN HIMALAYAS

VISITOR PROFILES

Age group 40 and above health tourism product typically

Preferences: Health tourism, Relaxation combined with entertainment

Length of stay is long

Repeated visitors, Gender: 50 male, 50 female

Geographical Locations (basically coming from urban areas)

80% are foreigners mainly from Europe,

The domestic Tourist preferring to visit in the off seasons

CONCLUSION

Health Resorts sells their products with entertainment.

Kerala is the only place in India where Ayurveda is practice in the ancient manner. Kerala Ayurveda tour packages offer the perfect way to the start of new life.

Meditation and yoga are the most popular wellness skills that travellers from all over the world come to learn and practice .

THANK YOU