8/3/2019 Health Promotion Concept

1/18

1

Health promotion is the processof enabling people to increase

control over, and to improve, their

health. It is a positive conceptemphasising personal, social,

political and institutional

resources, as well as physicalcapacities.

WHO (1990), Health Promotion Glossary

WHAT IS HEALTH PROMOTION?

8/3/2019 Health Promotion Concept

2/18

2

Health promotion is anycombination of health, education,

economic, political, spiritual or

organisational initiative designedto bring about positive attitudinal,

behavioural, social or environmental

changes conducive to improvingthe health of populations.

WHAT IS HEALTH PROMOTION?

8/3/2019 Health Promotion Concept

3/18

3

Health promotion is directedtowards action on the

determinants or causes of health

Health promotion, therefore,

requires a close co-operation of

sectors beyond health services,

reflecting the diversity of

conditions which influence health.

WHAT IS HEALTH PROMOTION?

8/3/2019 Health Promotion Concept

4/18

4

Government at both local andnational levels has a unique

responsibility to act appropriately

and in a timely way to ensure thatthe total environment, which is

beyond the control of individuals

and groups, is conducive to

health.

WHAT IS HEALTH PROMOTION?

8/3/2019 Health Promotion Concept

5/18

5

The five key principles of health

promotion as determined by WHO

are as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

6/18

6

Health promotion is directedtowards action on the determinants

or cause of health. This requires a

close co-operation between sectorsbeyond health care reflecting the

diversity of conditions which

influence health.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

7/18

7

The five key principles of health

promotion as determined by WHO

are as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

8/18

8

The five key principles of health

promotion as determined by WHO

are as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

9/18

9

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

10/18

10

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

11/18

11

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

12/18

12

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

13/18

13

Health promotion combines diverse,but complementary methods or

approaches including communication,

education, legislation, fiscal measures,organisational change, community change,

community development and spontaneous

local activities against health hazards.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

14/18

14

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

15/18

15

Health promotion aims particularlyat effective and concrete public

participation. This requires the further

development of problem-defining anddecision-making life skills, both

individually and collectively, and the

promotion of effective participationmechanisms.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

16/18

16

The five key principles of health

promotion as determined by WHOare as follows:

Health promotion involves thepopulation as a whole in the

context of their everyday

life, rather than focusing onpeople at risk from specific

diseases.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

17/18

17

Health promotion is primarily asocietal and political venture and

not medical service, although health

professionals have an important rolein advocating and enabling health

promotion.

PRINCIPLES OF HEALTH PROMOTION

8/3/2019 Health Promotion Concept

18/18

18

Building a

healthy publicpolicy

Creating

supportiveenvironments

Developing

personal skills

Strengthening

community

action

Reorientating

health services

IMPORTANT AREAS FOR CONSIDERATION

IN HEALTH PROMOTION

(Ottawa Charter, 1986)