health effects of energy drinks

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Health Effects of Energy

Drinks

Presented by :

Sumuduni Madarasinghe

Department of Food Science & Technology

Faculty of Agriculture

University of Peradeniya

Be cautious!

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What is an “Energy Drink”?

• Energy drinks are non-alcoholic beverages

containing caffeine in combination with other

presumed ‘energy enhancing’ ingredients that

act as stimulants

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History • First appeared in Europe and Asia in the 1960s • In 1962, a Japanese company, launched “Lipovitan-D”.

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Popular Brands • Hundreds of different brands are now marketed

• The most popular brands are;

Red Bull, Amp, Monster, Rock star, Cocaine,

Pimp juice, Spike Shooter & Full Throttle

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Energy Drink market• Substantial industry growth in past decade

Source: Data monitor 2008a, 2208b

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Target Population• Originally:

- Athletes

• Currently:

-Teenagers and young adults

- College student

- Overworked individuals

- Hip hop crowd

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The method used to induce kids

Start with sugary soft drinks

Add caffeine- Energy drinks

Add alcohol- Alcoholic energy drinks

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Exaggerated claims made to promote Energy Drinks

• Energy drink companies promote their products not as

caffeinated brews but as specially engineered blends

that provide something more

• For example, producers claim that

“Red Bull gives you wings”

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Regulations of Energy Drinks (International)

• Denmark, Uruguay and Turkey have banned energy drinks, while Sweden has banned its sale among children

• EU mandates “high caffeine content” should be mentioned on the label

• Australia has banned energy drinks with over 320 ppm caffeine level and proposes to classify them as “pharma products”

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Regulations of Energy Drinks (National)

• To declare any product as an energy provider it should provide 300 kcal;

Food Labelling and Advertising Regulation, 2005 Provision 13 (8) (III)

“No label or advertisement relating to any food shall claim directly or indirectly that such food is an energy provider or calorific contributor unless-

(a) the quantity that could reasonably be expected to be consumed in one day provides 300 Kcal; and

(b) such label bears a true statement of the energy in Kcal contributed by 100 grams of such food”

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Presentation of “Red Bull”

In foreign countries In Sri Lanka

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Current Trend of Energy Drinks in Sri Lanka

• Energy drink consumption in the local market has increased for various reasons;

- due to the exaggerated benefits highlighted by

promoters

- due to the fast paced lifestyles

- drink for more energy and alertness

- to mix with alcohol

- to show off

•Locally manufactured products such as “Wild Elephant”, “Blue” etc. are readily available island wide

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How Energy Drinks compared to Tea/Coffee

• Consumed hot; sipped slowly

• Low caffeine content

• Does not contain other artificial and energy-boosting ingredients

• Less expensive

• Consumed cold and sweet; sipped very quickly

• High caffeine content

• Contain other energy-boosting ingredients

• More expensive

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Ingredients found in Energy Drinks

• Common ingredients;- Caffeine- Ginseng- Taurine- Bitter orange

- Glucose

• Additional ingredients;- Acidity Regulators - Vitamins (Niacin, Pantothenic Acid, B6, B12)

- Flavorings- Colours (Caramel, Riboflavin)

Caffeine Gaurana

Ginseng

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Adverse Health Effects of Energy Drinks

• Energy drinks have been implicated in a number of health-related concerns in recent years

• Negative health impacts are;

- Diabetes

- Dental health

- Obesity

- Cardiovascular Effects

- Effects on Bone Mineralization

- Effect of energy drinks combined with alcohol

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Precautionary Measures

• The harmful effects of energy drinks should be stated on the container

• Health care providers should conduct counseling programs to users/addicts

• Potential health risks associated with heavy consumption should be exposed

• Misleading advertisings and the aggressive marketing of energy drinks should be restricted

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Gain your “Energy” the natural way!

Consume nutritious foods

Have adequate sleep Reduce work load

Engage in daily exercises

Avoid smoking & limit alcohol

Have a balanced diet