health challenges: what can they deliver? | livehealthier

Empowering Everyone and Every One

Health Challenges: What Can They Deliver?The 15th Annual Employee Healthcare ConferenceMarch 12-13, 2015

Lisa Igel, Staff Officer/Wellness Program ManagerHuntington Bancshares

Heather Patrick, PhD, Senior Director, Program Development

Empowering Everyone and Every One 2

About LiveHealthier

• Total population health management solution, tailored to each individual, customized to organization

• Multi-channel consumer engagement platform that provides the singular, integrated interface to empower behavior change

• Deliver positive ROI through cost avoidance and cost savings models

• Fully accredited coaching program


Our ApproachEngaging the Consumer Through Relevance

Individualization Accessibility Total Wellbeing

• Anytime, anywhere access: Desktop mirrored on mobile, with high-value features mobile first

• Consumer Preference: Choice in apps / devices

• Interoperability: 3rd party program integration with Adaptive EngagementSM platform

Frictionless fit into everyday life

• Individualized action plans based on risk areas, readiness to change, preferences

• Individualized Communications: timed and delivered when the user is most apt to respond

• Individualized incentive plans

Transcending the org to the individual

• Behavior change for physical, mental and financial health

• Platform approach levering best-in-class programs and innovations

• Full data integration optimizes the individualized user experience

Addressing the whole person


Engaging Every One

Health Assessment,Biometrics, Claims,

Environmental Audit, Usage, Participation

Participation, Completion, Outcomes Gateway, Blocker, Bundles

Data ManagementFlexible Payout, Redemption

Portal, Mobile App Communications,Push Notifications Wellness Champions


About Huntington

• Established in 1866• Headquartered in Columbus, Ohio• Over 12,000 colleagues and more than 700 branches• Provides financial services in Indiana, Kentucky, Michigan,

Ohio, Pennsylvania and West Virginia


Employee Wellness Programs:Uptake, Components & Delivery


Employee Wellness Programs

• Approx. ¾ of US employers offer EWP

• 80% of EWP include some Screening Activities

• 72% of EWP include both Screening & Intervention

RAND 2012 Workplace Wellness Programs StudyFinal Report by Soeren Mattke, Hangsheng Liu, John Caloyeras, Christina Y. Huang, Kristin R. Van Busum, Dmitry Khodyakov, Victoria Shier


Employee Wellness Programs - Participation

Average Participation Rates of Employees Identified for Inclusion in Select Wellness Program Components

RAND 2012 Workplace Wellness Programs StudyFinal Report by Soeren Mattke, Hangsheng Liu, John Caloyeras, Christina Y. Huang, Kristin R. Van Busum, Dmitry Khodyakov, Victoria Shier


EWPs and Lifestyle Management

Population-based approaches• Targeted at groups of employees,

collectively• Educate/enable workers• Promote healthy behaviors across an entire

workforce or group of employees

Individualized interventions• Designed to meet an individual worker’s

needs & preferences• Highlight relevant health risks• Provide guidance for modifying behaviors


Health Challenges:A Population-Based Approach


Health Challenges

Health challenges defined

Descriptives: Common elements in health challenges

What varies• What is incentivized – participation vs. outcome

• What, when and how – incentive delivery

• How people participate – individual vs. team (or both)


Health Challenges

Over-promise (with good cause)• Broad population reach• Fun and engaging• Potential to jump-start behavior change

initiation

(Where we) Under-deliver• Engaging those who are less motivated (and

most at-risk)• Failure to achieve long-term behavior change


Toward More Comprehensive Employee Wellness Programs

(The Case for Individually-Tailored Programs)


Individually-Tailored Programs

How do they work?

What can they do?• Meet people where they are• Provide a more intense intervention dose• Move employees closer to sustained

behavior change


What is tailoring?

Tailoring:• Enhances information relevance• Has the potential to create greater behavior change

It involves:• Personalizing information• Providing feedback based on individual risk or behavior• Matching content to user preferences and other characteristics

It is achieved through:• Segmentation – Dividing the audience into defined, homogenous groups• Customization – The degree to which program content reflects relevant individual

characteristics


Why tailor?

• Heightened attention to and improved processing of program content

• Enhanced positive attitude toward, perceptions of norms and agency for health behavior

• Greater engagement in programs, greater evidence of behavior change (compared to programs that do not involve tailoring)


Population-Based or Individual?

Each serve different purposes• Benefits to broad population reach• Benefits to individually-tailored approaches

Elements of employee wellness programs need to work together to promote• Health behavior change (and maintenance) among individuals• A shift in workplace norms toward health


Putting It All TogetherHuntington’s Wellness Matters Program

Empowering Everyone and Every OneEmpowering Everyone and Every One

at Huntington.


Huntington Total Health: The Brand

LIVE LIFE WELL • Our innovative benefits and wellness program supports

your physical, financial and personal well-being.


Wellness Program: Key Messages

WELLNESS MATTERS AT HUNTINGTON…Our wellness program is a big part of Huntington Total Health.• Huntington’s commitment: Provide wellness resources

and tools to colleagues and families.• Colleague commitment: Take advantage of the tools

and resources to be your best every day. It’s good for you and good for the company.

Wellness matters at Huntington. We hope it matters to you.


LIVEHEALTHER – OUR WELLNESS PARTNER

• Colleagues/spouses participate in wellness activities

Wellness Program

• Huntington rewards participation with contributions to a HSA• Additional features

• Web portal• Mobile application• Synching ability with Fitbit


2014 Wellness Program – The Numbers

Top 3 RisksBMI: 35% overweight; 38% obeseBody Fat: 24% borderline high; 50% highBlood Pressure: 50% hypertension


HuntingtonTotalHealth.comSwapping messages promote timely wellness and benefit activities, events and features

Direct link to LiveHealthierweb portal

Calendar populated with benefit/wellness/company activities, events and important dates

Message from leadership; audio recording

“Colleague Corner” celebrates and recognizes colleagues for their wellness successes with video and images

Highlights important and timely information, such as wellness initiatives, program changes and upcoming events

Direct link to most recent videos in video library


Thank You!To learn more about LiveHealthier’sinnovative solutions for large employers, please visit www.livehealthier.com.

http://www.livehealthier.com

health challenges: what can they deliver? | livehealthier

Health & Medicine

participation participation

program development

party program integration

individualized incentive

individualized user

individual behavior

class programs

individual workers