e H e a l t h S t r a t e g y O f f i c e

e H e a l t h S t r a t e g y O ffi c e

Health care, startups, and technology cultureat South by Southwest Interactive 2012

Daniel Hooker

eHIPP RoundsApril 19, 2011

e H e a l t h S t r a t e g y O ffi c e

e H e a l t h S t r a t e g y O ffi c e

Health at #sxswStarted in 2010 as a 1-day external unconference• Focused almost entirely on

social media in health2012 conference saw• Official Health and Education

track with ~50 sessions• Separate venue• Health category in best new

startup competition

e H e a l t h S t r a t e g y O ffi c e

2012 KeynotesBaratunde ThurstonDirector of Digital - The OnionAuthor - How to Be Black

…He was named Foursquare Mayor of the Year for holding a real-world rally to defend his virtual mayorship. Every year he live hate-tweets the Twilight movies to his 100,000+ Twitter followers, and in 2009, he embodied the swine flu with a Twitter account of that name.

e H e a l t h S t r a t e g y O ffi c e

2012 KeynotesAmber CaseUser experience designerAuthor – Dictionary of Cyborg Anthropology

Her main focus is mobile software, augmented reality and data visualization, and reducing the amount of time and space it takes for people to connect.

e H e a l t h S t r a t e g y O ffi c e

SessionsA Doctor, patient and insurer walk into a social network

• Dr. Michael Golinkoff - Aetna• Jamie Heywood - PatientsLikeMe• Wendy Sue Swanson - Seattle

Children's Hospital

“We can't ask our docs to do more, but we can use technology to stop repetition. So that when I get time with people, it takes full advantage of my skills, and the parents can share information with each other. But it has to be paid for.”

e H e a l t h S t r a t e g y O ffi c e

SessionsHow STDs Can Be Good for Your Health

• Anmol Madan - ginger.io• David Hale – NLM (Pillbox)• Mark Dredze – Johns Hopkins• Emily Hackel – Edelman Digital

“The data is public, it's OK to look at it. But at scale we can start predicting things -- we can predict your gender, your political leanings. You put the data out there, but you never agreed to have it used in this way.”

e H e a l t h S t r a t e g y O ffi c e

SessionsThe future of digital health

• Halle Tecco – Rock Health• Linda Avey – 23andMe, Curious• Rebecca Woodcock – Cake Health• Dr Jeffrey Pollard – Healthtap • Paul Willard – Pratice Fusion

“The consumer side is where the excitement is. It’s going to flip – the patient is going to bring the data to the doctor, instead of the doctor leading the way.”

e H e a l t h S t r a t e g y O ffi c e

The influence of startup cultureSXSW has long been a place of product launches, hype cycles and various innovations in technology.

e H e a l t h S t r a t e g y O ffi c e

The influence of startup cultureSXSW has long been a place of product launches, hype cycles and various innovations in technology.

Health care is now seen as a valuable investment space, this is mirrored in its high profile presence at the conference.

So we see apps. And lots of them.

e H e a l t h S t r a t e g y O ffi c e

Issues: data

e H e a l t h S t r a t e g y O ffi c e

Issues: data

(At least) three big things when we start thinking about opening up data.

1. Scale2. Ownership3. Exchange

e H e a l t h S t r a t e g y O ffi c e

Issues: business vs. health outcomes

Making health care into an investment opportunity may lead to conflict around why we make certain products, and how willing we are to evaluate them.

e H e a l t h S t r a t e g y O ffi c e

Issues: homogeneity, uncertainty

It’s possible that we don't really know what's going on with these new health technologies.

e H e a l t h S t r a t e g y O ffi c e

Issues: homogeneity, uncertainty

It’s possible that we don't really know what's going on with these new health technologies.

Neither business nor academia is fully equipped to handle that uncertainty.

e H e a l t h S t r a t e g y O ffi c e

Issues: homogeneity, uncertainty

It’s possible that we don't really know what's going on with these new health technologies.

Neither business nor academia is fully equipped to handle that uncertainty.

We do need to see the value in knowing whether or not these products are actually improving health.

By measuring as much of our behavior as possible and converting it intoalgorithmically analyzable data, we are supposed to learn the truth about what we really value

but this process simply creates an ideological justification for believing that we want only what can be measured... (Rob Horning, The New Inquiry)