health and wellness: shaping new business models...
TRANSCRIPT
Healthandwellness:ShapingNewBusinessModelsforDigitalWellness
ArnoldBos,Consultant
LuxResearch
Primarycare
WherecanmHealthtechnologiesbeused?
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Emergencymedicine
Security&Safety
In-field/remotesettings
Chroniccare
HomeCare
Sport&Fitness
Food&Nutrition
Selfmanagement
Clinicalmarkets Consumermarkets
Pre-people,predisposedtoclinicalconditions,representapromisingmarketopportunity
Pre-people
Discussion:Creatingbusinessmodelsthatstickindigitalhealthandwellness
Pre-peopleareapromisingmarketopportunity
Productsforpre-peoplecanhave:
Moreaddedvaluefortheusercomparedtomassconsumermarkets
Lowerregulatoryhurdlescomparedtoclinicalmarkets
But,pre-peopledon'twanttoberemindedthattheyareatriskfordisease
Whatisneededforabusinessmodelstosolveaneedthemarkettriestoignore?
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Discussionstructure
First15min:exploretheissue Whatarethedriversbehindgrowthpotentialforpre-people?
Whoisapositiontodeliver?
Next15min:identifyapproachestoasolution Whatkindofstrategiescouldyoudeploytopursuethismarket?
Whatpartnershipsofcollaboratorscanhelp?
Finally:Identifykeyopenquestions,andnextsteps/partnerstoanswerthem Howcanthebestofthediscussedapproachesbeintegrated?
Whataretheuncertainties,andhowcantheybeunderstoodquickly?
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Keytakeaways:Creatingbusinessmodelsthatstickindigitalhealthandwellness
Nutritionandtreatmentismovingincreasinglyfromagecategorizationtopersonalization,drivenbyanincreasingawarenessofhealthylivingandhigherprevalenceconstanthealthmonitoring
Aknownandtrustedbrandservesasastrongbasis,toaddvaluefromhealthbenefitsorfunctionalities
Immediateanddirectfeedbackwillsolidifyvaluedeliveredofyourproduct.rewardgoodbehavior.Or,penalizenon-compliance.
Creatingaviablebusinessmodelrequiresintegrationbetweenseveraldifferentplayers.Relevantplayerscouldbee.g.homecareproviders,securitycompanies,utilities,consumerbrands,etc.
Evaluateifyourtargetpopulationhasthemindsettospendmoneyontheirhealth.Age,generation,culturalbackground,orinsurancecoveragealsoimpactwillingnesstopayfordigitalhealthandwellness
Ratherthanriskreducing,positionaproducttohavemultiplepositivebenefits(healthandwellnessbeingamongthem)
Targetthevaluepropositiononthedeviceactualuser.Bekeepinmindmoreplayersareincentivizedbykeepingtheuserhealthy(e.g.lovedones,insurer,healthcareprofessional,employer,etc.)
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