PRESENTATION BY:PRESENTATION BY:MANOJ BHURIAMANOJ BHURIAARCHIT SRIVASTAVARCHIT SRIVASTAVDWAIPAYAN DWAIPAYAN GOSWAMIGOSWAMI

GROUP NO.1JIM “Noida”

Company profile – Mission & marketCompany profile – Mission & market

MISSIONMISSION

MARKETMARKET

eBay's mission is to help practically anyone trade practically anything on earth.

eBay's mission is to help practically anyone trade practically anything on earth.

eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services

eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services

Founded in September 1995, by PIERRE OMIDYAR. eBay is a global Founded in September 1995, by PIERRE OMIDYAR. eBay is a global online marketplace where practically anyone can trade practically online marketplace where practically anyone can trade practically anything.anything.

Today, the eBay community includes more than 90 million active users Today, the eBay community includes more than 90 million active users from all around the world. from all around the world.

eBay is a platform for the sale of goods and services by a diverse eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. community of individuals and businesses.

eBay India (formerly Baazee.com) was launched in India in 2000 & has eBay India (formerly Baazee.com) was launched in India in 2000 & has become one of India's leading online shopping destinations. become one of India's leading online shopping destinations.

Business ModelBusiness Model

Largest Online Trading ForumLargest Online Trading Forum

Compelling Trading EnvironmentCompelling Trading Environment

Trust and Safety ProgramsTrust and Safety Programs

Cost-Effective, Convenient TradingCost-Effective, Convenient Trading

Strong Community AffinityStrong Community Affinity

Intuitive User ExperienceIntuitive User Experience

Business ModelBusiness Model

Business ModelBusiness Model

Virtual StorefrontVirtual Storefront Information BrokerInformation Broker Transaction BrokerTransaction Broker Online MarketplaceOnline Marketplace Content ProviderContent Provider E-TailerE-Tailer Market creatorMarket creator Service providerService provider

Type of WebsiteType of Website

An online auction and shopping website in which people and An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services businesses buy and sell a broad variety of goods and services worldwide.worldwide.

It operates in two segments,It operates in two segments,

MarketplacesMarketplaces

Payments Payments

Major CategoriesMajor Categories

Apparel & AccessoriesApparel & Accessories

Books & MagazinesBooks & Magazines

Cameras & OpticsCameras & Optics

Cars, Bikes & CVsCars, Bikes & CVs

CharityCharity

Coins & NotesCoins & Notes

CollectiblesCollectibles

Consumer ElectronicsConsumer Electronics

Fitness & SportsFitness & Sports

Fun StuffFun Stuff

Tools & HardwareTools & Hardware

WatchesWatches

Health, Perfume, Personal CareHealth, Perfume, Personal Care

Home, Decor & FurnishingsHome, Decor & Furnishings

JewelleryJewellery

Kitchen & Home AppliancesKitchen & Home Appliances

Laptops & Computer PeripheralsLaptops & Computer Peripherals

Memory Cards, Pen Drives & HDDMemory Cards, Pen Drives & HDD

Mobile AccessoriesMobile Accessories

Mobile PhonesMobile Phones

Movies & MusicMovies & Music

Musical InstrumentsMusical Instruments

Toys, Games & BabyToys, Games & Baby

Video & Computer GamesVideo & Computer Games

Major services and featuresMajor services and features

BillpointBillpoint

eBay InternationaleBay International

Buy It NowBuy It Now

eBay Professional ServiceseBay Professional Services

eBay Local TradingeBay Local Trading

eBay PremiereBay Premier

eBay Live AuctionseBay Live Auctions

Consumer ProfileConsumer Profile The customer profile describes the characteristics of the The customer profile describes the characteristics of the

customer who could really benefit of your product or servicecustomer who could really benefit of your product or service

Business to consumerBusiness to consumer

Business to businessBusiness to business

Demographic characteristicsDemographic characteristics Economic characteristicsEconomic characteristics

Social characteristics Social characteristics

Geographical areaGeographical area

Overview of AuctionsOverview of Auctions

Definition of AuctionDefinition of Auction “ “ An auction is a market mechanism by which buyer make bids and sellers An auction is a market mechanism by which buyer make bids and sellers

place offers “place offers “ “ “ Auctions are characterized by the competitive nature by which the final Auctions are characterized by the competitive nature by which the final

price is reached “ price is reached “ - JAE LEE … Electronic Commerce the 2 - JAE LEE … Electronic Commerce the 2ndnd edition – edition –

Types of Dynamic Pricing Types of Dynamic Pricing

Direct Negotiation

Auctions

AuctionsReverse Exchange

Buyer

Seller

One

Many

ManyOne

Overview of AuctionsOverview of Auctions

Auction Process

MARKETING TOOLSMARKETING TOOLS

M-Commerce: Transfer of TechnologyM-Commerce: Transfer of Technology

Players: ERICSSION Nokia palmPlayers: ERICSSION Nokia palm

eBay Anywhere: anywhere eBay wirelesseBay Anywhere: anywhere eBay wireless

Strategic Partners: 2ROAM. AT&TStrategic Partners: 2ROAM. AT&T

Mobile Competitors: Yahoo! Mobile & Amazon AnywhereMobile Competitors: Yahoo! Mobile & Amazon Anywhere

Internet MarketingInternet Marketing

RatingsRatings

BlogingBloging

Payment MechanismPayment Mechanism PayPal: http://www.paypal.comPayPal: http://www.paypal.com

Owned by eBayOwned by eBay Middleman to your bank account or credit cardMiddleman to your bank account or credit card Basic account is freeBasic account is free Learn to pay with PayPal: http://snipurl.com/ebaypaypalLearn to pay with PayPal: http://snipurl.com/ebaypaypal

Credit/debit cards: Directly through sellerCredit/debit cards: Directly through seller Online banking: Online banking: Digital walletDigital wallet Digital cashDigital cash

eBay is #1 for Online ShoppingeBay is #1 for Online ShoppingSite

eBay

Amazon

Target

Shopzilla.com

Shopping.com

Wal-Mart Stores

Yahoo! Store

Overstock.com

Yahoo! Shopping

NexTag

Rank

1

2

3

4

5

6

7

8

9

10

Unique Audience (K)

53,206

39,020

17,646

17,507

16,788

16,164

15,482

14,097

11,173

10,769

Web Page Views (K)

14,325,260

1,824,834

364,929

114,891

116,073

484,573

226,449

321,860

84,266

54,873

Visits Per Person

9.81

3.37

1.95

1.46

1.55

2.05

1.84

2.16

1.52

1.45

BiddingBidding

Place your maximum bid

PaymentPayment

Buyer and seller are notified when the bidding endsPayPal is most often usedSeller ships the item to the buyer

Security Policy/MechanismSecurity Policy/Mechanism

Protecting your PrivacyProtecting your Privacy User AgreementUser Agreement Rules of buyersRules of buyers Rules of sellersRules of sellers Rules for everyoneRules for everyone Feedback PolicyFeedback Policy

Marketing strategy of eBayMarketing strategy of eBay Basic steps to building a solid marketing planBasic steps to building a solid marketing plan

The latest and greatest tools to build your eBay businessThe latest and greatest tools to build your eBay business

Critical visual and presentation techniquesCritical visual and presentation techniques

Secrets of professional advertising copywriters that help you create Secrets of professional advertising copywriters that help you create outstanding and persuasive item descriptionsoutstanding and persuasive item descriptions

Advanced marketing and promotional strategies that help you grow your eBay Advanced marketing and promotional strategies that help you grow your eBay business exponentiallybusiness exponentially

Keys to Gold Star Customer Service and ways to turn one-time shoppers into Keys to Gold Star Customer Service and ways to turn one-time shoppers into lifetime loyal customerslifetime loyal customers

Proven, comprehensive planning and business-building strategies that take Proven, comprehensive planning and business-building strategies that take your business to the next levelyour business to the next level

CompetitorsCompetitors

Yahoo! AmazonAmazon

AOL

Autobytel.com

Wal-Mart

Macy’sSam’s

Club

Dell

HomeDepot

MSN

Buy.com

Porter 5 Force Model Of eBayPorter 5 Force Model Of eBay

Customer relationship Customer relationship

According to eBay statement about Customer relationship- Good customer According to eBay statement about Customer relationship- Good customer service before AND after the sale is key to getting buyers to buy from you service before AND after the sale is key to getting buyers to buy from you and come back. Save time while making buyers happyand come back. Save time while making buyers happy

Automate answering buyer questionsAutomate answering buyer questions Offer repeat purchase incentivesOffer repeat purchase incentives Do email marketingDo email marketing

Privacy PolicyPrivacy Policy ScopeScope Controlling and Processing PartiesControlling and Processing Parties CollectionCollection MarketingMarketing UseUse Our Disclosure of Your InformationOur Disclosure of Your Information Information You Share on eBayInformation You Share on eBay Using Information on eBayUsing Information on eBay CookiesCookies No Spam, Spyware or SpoofingNo Spam, Spyware or Spoofing Account ProtectionAccount Protection Accessing, Reviewing and Changing Your Personal InformationAccessing, Reviewing and Changing Your Personal Information SecuritySecurity Third PartiesThird Parties GeneralGeneral

Third Party CertificationsThird Party Certifications A Third Party Grading Service or TPG Service is a company that provides the A Third Party Grading Service or TPG Service is a company that provides the

service of authenticating and determining the state of preservation of a coin. They service of authenticating and determining the state of preservation of a coin. They are called Third Party because they have no vested interest in either the buyer or the are called Third Party because they have no vested interest in either the buyer or the seller and are independent of bothseller and are independent of both .  . 

ICG - Independent Coin Grading - 7901 East Belleview Avenue, Suite 50  - ICG - Independent Coin Grading - 7901 East Belleview Avenue, Suite 50  - Englewood, CO 80111Englewood, CO 80111

NCS - Numismatic Conservation Services, L.L.C. (a division of NGC) - P.O. Box NCS - Numismatic Conservation Services, L.L.C. (a division of NGC) - P.O. Box 4750 - Sarasota, FL 342304750 - Sarasota, FL 34230

NGC - Numismatic Guaranty Corporation of America - P.O. Box 4776 - Sarasota, NGC - Numismatic Guaranty Corporation of America - P.O. Box 4776 - Sarasota, FL 34230FL 34230

PCGS - Professional Coin Grading Service - P.O. Box 9458 - Newport Beach, CA PCGS - Professional Coin Grading Service - P.O. Box 9458 - Newport Beach, CA 9265892658

User Friendliness User Friendliness

eBay is very user friendly and easy to use. In eBay is very user friendly and easy to use. In my opinion, the "user friendliness" increases my opinion, the "user friendliness" increases when you use Paypal, which allows for easy when you use Paypal, which allows for easy payments for your buyers and easy depositing payments for your buyers and easy depositing into your checking account. It is also much into your checking account. It is also much easier when you set up your checking account easier when you set up your checking account with eBay so listing fees can be paid with eBay so listing fees can be paid automatically.  automatically. 

Ethical PolicyEthical Policy We believe people are basically goodWe believe people are basically good

We recognize and respect everyone as a unique individualWe recognize and respect everyone as a unique individual

We believe everyone has something to contributeWe believe everyone has something to contribute

We encourage people to treat others the way they want to be treated We encourage people to treat others the way they want to be treated themselvesthemselves

We believe that an honest, open environment can bring out the best in We believe that an honest, open environment can bring out the best in peoplepeople

What’s Before Ebay:(past)What’s Before Ebay:(past)

Direct communicationDirect communication

Telephone communicationTelephone communication

ReferenceReference

Limited number of categoriesLimited number of categories

Present specification of ebay:Present specification of ebay:

Online communicationOnline communication

Many categoriesMany categories

FeedbackFeedback

RatingRating

BloggingBlogging

Future enhancement for ebay:Future enhancement for ebay:

VOIP->Voice-Over Internet Protocol.VOIP->Voice-Over Internet Protocol.

Video Conferencing between users.Video Conferencing between users.

Video about the product.Video about the product.

SWOT ANALYSISSWOT ANALYSIS

STRENGTHSTRENGTH

First mover advantageFirst mover advantage

Large and impenetrable market shareLarge and impenetrable market share

the scale of bidders &sellersthe scale of bidders &sellers

No traditional retailing cost structureNo traditional retailing cost structure

WEEKNESSWEEKNESS

Decrease in growth rateDecrease in growth rate

Trust issues between buyers & sellersTrust issues between buyers & sellers

Oriented in P2P marketOriented in P2P market

Community powerCommunity power

OPPORTUNITYOPPORTUNITY

e-Commerce is increasinge-Commerce is increasing

Chances for M-commerceChances for M-commerce

Possibility to expand high cost productPossibility to expand high cost product

Small competitor’s dismiss Small competitor’s dismiss

THREATTHREAT

Simple and easy to imitateSimple and easy to imitate

Fraud trading (Trust Issues)Fraud trading (Trust Issues)

System Security & reliabilitySystem Security & reliability

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For information on the other programs covered today:For information on the other programs covered today:

Seller On RampSeller On Ramp Sign up today or call 1-866-304-EBAY Sign up today or call 1-866-304-EBAY using “JCK2006”using “JCK2006”

StoresStores Visit http://www.ebay.com/stores Visit http://www.ebay.com/stores

ProStoresProStores Visit http://www.prostores.com Visit http://www.prostores.com

Trading AssistantsTrading Assistants Visit http://www.ebay.com/taVisit http://www.ebay.com/ta

Certified ProvidersCertified Providers Visit http://solutions.ebay.comVisit http://solutions.ebay.com

Private MarketplacePrivate Marketplace Visit http://www.ebay.com/privatemarketplace Visit http://www.ebay.com/privatemarketplace

RESOURCES FOR YOU

SummarySummary

eBay Will be the Best e-biz Leading CompanyeBay Will be the Best e-biz Leading Company