headline types

7/17/2019 Headline Types

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Types of headlines

• One line, two line, three line



From Poynter.org

The single headline is becoming a thing of the past.

Instead, multi-deck headlines result in more reader

friendly newspapers. Of course, not all headlinesneed to be multi-decks. Ideally, multi-deck

headlines appear at the top of the page, and

normally the lead story on inside pages should

hae them. For stories below the fold and for briefs, the reader is better sered with single

headlines.



!ummary heads"#ecks"#rop

heads• $lso called talking heads, blurbs, superblurbs. The

deck is one or more lines of te%t &usually not more

than ' depending on column width( found between the headline and the body of the article.

• !ee) *alloween



From Poynter.org

• +ulti-deck headlines must flesh out the story they

accompany, while adding new information with

each deck. The first line gets into the storysubseuent decks detail further aspects of the

story. In a perfect world, multi-deck headlines are

written in such a way that the scanner, who does

not wish to read the te%t of the story, still can feellike he knows the essence of its content.



• +ulti-deck headlines must offer typographic

contrast) if the main headline is bold, then the

decks should be lighter in weight a /oman mainheadline may be accompanied by decks set in

Italics. 0ately, many newspapers hae opted to

colori1e decks.



• +ulti-deck headlines must offer si1e contrast) if the

main headline is set in '2 points, the first deck

might be in 34 points, and the second in 35. #ecksrange from 36 to 65 points.



7icker

• !maller head aboe main headline. 8an be

used to add additional information, tease.

!ee) 9ore

• :sually italici1ed, underlined or centered



/eerse kicker

• $lso called a hammer head. Type line is big

and second &main( line is smaller type.

:sually surrounded by white space

• !ee) $mtrak and Fudge



!ubheads

• :sed to break up long stories

; !ee) <reck



=ump head

• +ost newspaper now write complete

headlines for the >ump. They often

emphasi1e the information in the >umprather than repeat headline from the front

page. +any, howeer, including the =?8,

continue to use a key word only >ump headon the >ump page.

headline types

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